Further training from alfatraining for creative minds

The advertising industry in Germany is growing. The Central Association of the German Advertising Industry (ZAW) forecasts an industry result of EUR 48.87 billion (+1.6%) for 2023. According to the ZAW, the main reason for the positive development is the "disproportionately high growth of digital advertising".

The increasing digitalization of the media industry and the new possibilities offered by artificial intelligence require new knowledge from the industry's scarce specialists.

Further training from alfatraining in the field of "new media"

The certified training company alfatraining offers a comprehensive Kursportfolio im Bereich digitaler Medien und Gestaltung program. Course participants can qualify at alfatraining in the areas of Fotobearbeitung, UI/UX-Design, Illustration, Mediengestaltung, Grafik- oder Kommunikationsdesign, Desktop Publishing, künstliche Intelligenz und Videobearbeitung sowie Schnitt. With this know-how, graduates have excellent chances of finding top jobs in the advertising industry.

There is a high demand throughout the industry for experts who are familiar with the latest trends and technologies. In order to position yourself in the fast-paced world of digital media with a future-proof job, you also need the latest advertising knowledge in the areas of search engine optimization (SEO), target group-specific content creation and web design. In the modern advertising industry, there is no getting around programs such as Adobe's Creative Cloud (Adobe Photoshop, After Effects CC, Illustrator CC, InDesign CC) or the new functionalities of Cinema 4D. As a long-standing training company with a high level of tech expertise, alfatraining therefore focuses in particular on teaching software programs in the field of digital media in its media courses.

Via the communication cloud alfaview, course participants at alfatraining also have the opportunity to exchange ideas with other professionals in the industry nationwide and work together on advertising projects.

The digital revolution has fundamentally changed the way we communicate, work and consume. Companies and organizations are increasingly reliant on media professionals to stand out in the market. With further training from alfatraining in media, marketing, design or editing, creative minds have the opportunity to get off to a flying start in the advertising industry with the latest specialist knowledge.