Become an influencer marketing manager in 12 weeks

Platforms such as Instagram, TikTok and YouTube have fundamentally changed communication between brands and consumers. If you want to design successful campaigns today, you need more than just a good feel for trends - you need professional know-how. The 12-week course Influencer Marketing Manager from alfatraining offers precisely this qualification. In virtual live lessons, you will learn how to plan brand messages strategically, implement them creatively and evaluate them in a targeted manner.

Everything you need for a career in influencer marketing

The Lehrgang from alfatraining provides you with in-depth knowledge about the planning, implementation and evaluation of influencer campaigns. You will learn how to analyze brand identities and develop strategically suitable campaigns - from brainstorming and selecting suitable micro or macro influencers to the final evaluation. In doing so, you will deal intensively with various platforms and learn which content works on which channel. The focus is also on the finer points of community management: you will learn how to build and maintain reach in a targeted manner, how to realistically calculate budgets and monitor campaigns. An important part of the course is also the labeling requirements for advertising on social media. You will become confident in dealing with legal requirements and learn what is important when drafting contracts, data protection and copyright law.

You will also receive an introduction to the use of artificial intelligence in social media management. You will learn about project management with MS Project, a tool that is widely used in practice and helps you to implement campaigns in a structured and efficient manner.

All content is designed so that you can apply it in a final practical project. For example, you will develop your own influencer marketing campaign and present your results at the end of the course - an important step in preparing you for specific tasks in your day-to-day work.

Certificates that make you visible

Upon successful completion, you will receive several recognized certificates:

• Influencer Marketing Manager certificate
• Certified Social Media Manager certificate
• Brand Marketing Certificate
• Basic certificate in project management (GPM)® from PM-Zert

These certifications strengthen your profile and prove your versatile qualifications for the job market.

Why alfatraining is the right partner

At alfatraining you learn live in a virtual classroom with experienced instructors who provide you with personal support. You are not alone, but part of an interactive course in which you can exchange ideas, ask questions and receive direct feedback at any time. The lessons are geared towards the current requirements of the job market and use modern tools that are also used in companies.

The course is available via Bildungsgutschein eligible for funding from Agentur für Arbeit or the job center. Thanks to the targeted support at Jobsuche und Bewerbung and the high level of practical relevance, the Influencer Marketing Manager course is the ideal foundation for your next career step in digital marketing.