Website optimization with UI/UX

After teaching the basics of web design and CMS, the course introduces the conception of user interfaces. The user experience plays a central role in the success of website development. You will learn how artificial intelligence is used in the profession.
  • Certificates: Certificate "Basic knowledge of web design and CMS"
    Certificate "UI/UX Design"
  • Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
  • Teaching Times: Full-time
    Monday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
  • Language of Instruction: German
  • Duration: 8 Weeks

Basic knowledge of web design and CMS

Basics of web design HTML5 and CSS3 with Adobe Dreamweaver and Notepad++ (approx. 12 days)

Introduction to the topic

Introduction to development environments (Notepad++ and Dreamweaver)

Components of a website

Search engine friendly basic structure of HTML5

Code guideline and naming conventions

Structure of HTML tags and attributes

Hyperlinks (relative, absolute file path, internal, external links)

Lists, images, tables, forms

Formatting with CSS3 (Cascading Style Sheets)

Fixed and responsive (flexible) websites


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


Planning and structuring websites (approx. 2 days)

Concept process, resource planning, monetization

Concept, page and structure design of a website/web project

Preparing image material (sizes, cropping, web-optimized storage)

Legal issues (imprint, data protection, disclaimer)


CMS basics with WordPress (approx. 3 days)

Dashboard (user interface) of WordPress

User management and profile (password-protected areas and rights management)

Media management

Comments management

Creating and editing pages and posts

Visual and text editor

Publishing

Design area: menus, widgets, CSS editor, theme example

Providing downloads

Theoretical information on updates


Project work (approx. 3 days)

To reflect on and consolidate the content learned

Presentation of the project results

UI/UX design

General introduction (approx. 1 day)

UX, Usability, UI, Mental Model Guideline, Human factors Guideline

Principles of user-centered design

ISO 9241-210/HCD

Accessibility: Basic terms, legal requirements (BITV, EU directives), significance for UX design

Process for designing usable interactive systems

Types of AI tools in the UI/UX context (text, image, analysis)


HCD: Analysis - context of use (approx. 2 days)

Personae and empathy map

Customer journey

Overview of web analytics/questionnaire


HCD: Specifying the usage requirement (approx. 1 day)

Scenarios, user stories

Task model, task flows

Context interviews and observation

Diary studies


HCD: Creating design solutions to meet usage requirements (approx. 1 day)

Guidelines and standards: 7 dialog principles of ISO 9241-110

10 principles of user interface design according to Jakob Nielsen

Visual perception, regularities


HCD design solutions: Taxonomy, information architecture and navigation concepts (approx. 3 days)

Flow Chart

User Flow

Information Architecture

Micro information architecture

Conversion strategy

Navigation concepts and sitemap

Card sorting: planning, preparation, implementation and evaluation

Mobile navigation patterns (bootom navigation, hamburger menus, tabs)


Overview of agile project management (approx. 1 day)

Waterfall model vs. agile methods

Insight into agile management according to the Scrum method

Epic, user story and task

Design sprint method


HCD design solutions: User Interface Design (approx. 2 days)

Styleguide, UI KITs, Pattern Library and Design System

UI components/elements and forms

Colors, font and typography in the UI, icons

Accessibility: color contrasts and legible fonts, control elements (size, spacing, focus)

Automated testing of contrasts, legibility and alternative texts

Brief overview of the semantic structure (HTML/ARIA)

Atomic design

Mobile first design


HCD design solutions: Design techniques with Figma (approx. 3 days)

Structure and basics: pages and frames, layout grids, constraints

Components and variants (buttons, libraries, design systems)

Responsive design (frames, auto layout)

Scribbles, wireframes, mockups

Prototyping: interactions, transitions, overlays, prototype sharing

Use of AI functions in Figma and supplementary tools for quick creation and variation of designs


Usability testing and evaluation (approx. 2 days)

Overview of usability testing methods

Thinking Aloud: planning, preparation, implementation and evaluation

Questionnaires (UEQ, AttrakDiff, VisAWI)

A/B testing

Accessibility: tests with keyboard and screen reader

Use of aids and tools


Project work (approx. 4 days)

To consolidate the content learned

Presentation of the project results



Changes are possible. The course content is updated regularly.

Once you have completed the course, you will have a sound basic knowledge of image editing, layout, web design and content management systems. You can work with the Adobe programs Photoshop, InDesign and Dreamweaver and are familiar with the CMS system Wordpress.

Furthermore, convincing usability and a good user experience are the basis for customer confidence in interacting with the company. After this course, you will have comprehensive basic knowledge on the topics of user experience and user interface and will have mastered key guidelines and standards for graphical user interfaces based on the human-centered design process. Using the Figma prototyping program, you will be able to create interactive designs that can be tested and further developed using various methods. You will also have knowledge of agile working methods, usability tests and the use of AI tools in the UI/UX process.

Web developers, web designers, app developers, software developers, user interface designers, project managers, graphic designers, media designers.

Your future area of work can be in the editorial field, but above all in the creation of advertising media. The skills you acquire are in demand across all media sectors. With the appropriate know-how, self-employment is also an interesting prospect.

With specialist knowledge in UI and UX, you will improve your chances as a developer in graphics, advertising, web, multimedia or full-service agencies, as well as with software and database providers. Knowledge in the field of UI/UX is required in almost all industries.

Didactic concept

Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).

You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.

 

Virtual classroom alfaview®

Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.

 

The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).

We will gladly advise you free of charge.

0800 3456-500 Mon. - Fri. from 8 am to 5 pm
free of charge from all German networks.

Contact

We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm free of charge from all German networks.