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Certificates: Certificate "Event Manager"
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Additional Certificates: "Event management and digital event planning" certificate
Certificate "Basic knowledge of Adobe Photoshop CC and Adobe InDesign CC"
Certified Business Manager" certificate
Basic certificate in project management (GPM)® from PM-Zert
Digital Marketing" certificate -
Examination: Practical project work with final presentations
Certification by PM-ZERT, certification body of the GPM Deutsche Gesellschaft für Projektmanagement e. V.
Certified Business Manager -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 20 Weeks
Event management and digital event planning with MS Project
Event formats (approx. 1 day)
Tasks of the event manager
Differentiation between on-site/virtual/hybrid/smart
Business management basics (approx. 2 days)
Financing and budgeting
Recording and posting business processes in accounting
Controlling, sponsoring, licensing
Legal basics (approx. 2 days)
Contract forms and relationships
Contract design
Liability and insurance
Laws, ordinances and regulations
Legal obligations of event organizers and venues
Special duties and taxes in the event business
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Event planning on site and digitally (approx. 4 days)
Conception and implementation
Presentation and moderation
Goals and target groups
Planning and organization
Agile event management
Design of a supporting program
Time management
Guest management, intercultural aspects
Scheduling: end dates, start dates, time reserves
Event logistics and event technology (approx. 4 days)
Logistical and technical planning and implementation of digital and on-site events
Tools and checklists for professional event organization
Cooperation with agencies and external service providers
Deployment and coordination of personnel
Implementation, day of the event and risk management
Social responsibility and sustainability
Success control and follow-up
Marketing (approx. 1 day)
Market observation and concept development
Strategic marketing
Operational marketing
Online marketing (SEM/SEO)
Basics of social media marketing
Event management with MS Project (approx. 3 days)
Scheduling
Resource management: labor, material, costs
Project monitoring: target/actual comparison, graphical reports
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Basic knowledge of Adobe Photoshop CC and Adobe InDesign CC
Basics of image editing with Adobe Photoshop CC (approx. 8 days)
Introduction to working environment and user interface
Basic knowledge of file formats and color modes
Resolution, image size and workspace
Working effectively with layers
Layer styles, blending modes and opacity
Selecting and masking image areas
Transforming and smart objects
Content-based filling
Repairing and retouching image errors
Simple color corrections and color adjustments
Filters, smart filters and neural filters
Outputting and sharing images
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Layout basics with Adobe InDesign CC (approx. 8 days)
Introduction to working environment, user interface, menu and command structure
Document view, zooming and navigation
Page and document structure
Creating and saving files
Using layout aids (e.g. guides, grids)
Sample pages and automatic page numbers
Designing with frames and objects
Placing images and text
Basics of text formatting
Using Adobe fonts
Using formats and templates
Working with colors and gradients
Using layers
Interactivity and digital publishing
File output and sharing
Project work (approx. 4 days)
To consolidate the content learned
Presentation of the project results
Management and corporate planning
Management (approx. 1 day)
Hierarchy levels
Management methods
Planning horizons
Management functions
Management control loop
Management instruments
Objectives, methods and instruments of business plan preparation (approx. 3 days)
Basics of business plan preparation
Analysis and planning tools (SWOT analysis, scenario analysis, portfolio analysis, creativity techniques)
Contract law (approx. 1 day)
Declarations of intent
Warranty and guarantee
Types of contract and their disruptions
Law on contractual defects (subsequent performance, withdrawal, purchase price reduction, compensation)
General terms and conditions (AGB)
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Commercial and company law (approx. 1 day)
Types of merchants
company forms
Commercial practices
Special features of commercial law
Commercial register and publicity
Introduction to insolvency law
Project planning (approx. 0.5 days)
basics
Resource planning
Planning steps
Errors in project planning
Environment analysis (approx. 0.5 days)
Company analysis
Industry analysis
Location analysis
Competition analysis
Marketing (approx. 3 days)
Market analysis and market segmentation
Basics of market research
Instruments of the marketing mix
Advertising and supporting instruments
Financial planning (approx. 1 day)
Overview of
Instruments
Planning investment calculation (approx. 2 days)
Basics
Investment calculation methods
Limits and problems of capital budgeting methods
Key figures
Financial planning (approx. 1 day)
Basics
Equity and debt financing
External and internal financing
Key figures
Controlling (approx. 1 day)
Tasks and objectives of controlling
Areas of controlling
Controlling instruments
Project work, certification preparation and certification examination (approx. 5 days)
Project management incl. certification by PM-ZERT, certification body of GPM Deutsche Gesellschaft für Projektmanagement e. V. V.
Context skills (approx. 2 days)
Strategy
Governance, structures and processes
Power and interests
Technical skills (approx. 7 days)
Project design
Requirements and objectives
Scope of services and delivery objects
Process and deadlines
Organization, information and documentation
Stakeholders
Opportunities and risks
Agile project management
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Presentation options for project management with MS Project (approx. 5 days)
Introduction to MS Project
Cost plan and financing
Resource planning
Planning and control
Reporting
Personal and social skills (People) (approx. 1 day)
Personal communication
Project work, certification preparation and certification examination in project management (approx. 5 days)
By PM-ZERT, certification body of the GPM Deutsche Gesellschaft für Projektmanagement e. V.
Digital Marketing
Basics (approx. 2 days)
Market research and analysis
Target group analysis, customer insights
Limbic map
Customer Experience (CX)
4Ps (Product, Price, Place, Promotion)
Price and sales strategy
B2B and B2C
Communication strategy and channels
Digital marketing (approx. 5 days)
Marketing forms and media advertising
Design options with Canva
Content marketing, storytelling
Content management systems (CMS)
SEO/SEA
Google Ads
Mobile marketing
Push and pull marketing / pay-per-click (PPC)
Special forms of advertising at a glance: Display, affiliate and viral marketing
Retargeting and remarketing
Social media marketing in online publishing
Collaborative consumption
Email and newsletter marketing
Cross-channel and cross-media: the optimal marketing mix
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Web analytics and social media monitoring (approx. 1.5 days)
Key Performance Indicator (KPI)
Monitoring processes
Social media monitoring
Web analytics
Google Analytics
Chatbots and dialog design (approx. 0.5 days)
Chatbots in marketing
Related systems
Performance measurement and budgeting (approx. 4 days)
Measurement parameters, billing models and key figures
Methods and tools for usability measurement and optimization
Buyer's journey, customer decision funnel, AIDA model, after sales
4Rs (Recognition, Relevance, Reward, Relationship)
Budgeting
Data Driven Marketing (approx. 1 day)
Big Data, Smart Data, Data Driven Marketing, First Party Data, Second Party Data
Legal framework (approx. 1 day)
Copyright, personal rights & rights of use
Information obligations on the Internet
Trademark, competition and expression law
Legal limits of unauthorized advertising
Trademark registration and trademark monitoring
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Changes are possible. The course content is updated regularly.
After the course, you will be able to distinguish between different event formats and professionally plan, organize and implement digital and on-site events. Emphasis is placed on strategic planning, marketing and the legal and sustainability aspects of event management. You will master the MS Project program and use it to professionally plan and monitor events and analyze their success. You will also acquire sound basic knowledge of image editing and layout. You will be able to work with the Adobe programs Photoshop and InDesign and design appealing advertising materials. You will also master basic project management techniques and be able to use them with software support (MS Project).
After the course, you will also be familiar with the most important modern marketing strategies and communication channels, be able to plan, implement and evaluate marketing strategies and work creatively with Canva. You will also be familiar with the most important terms and activities in the field of digital marketing, such as social media and influencer marketing, the 4Ps and 4Rs or cross-channel and cross-media marketing.
This course is primarily aimed at people from the event sector, but also at employees from the fields of marketing, communication, PR or hotels, gastronomy and tourism.
With organizational skills and specialist knowledge in the field of event management, you can find employment in numerous companies. Jobs in communication, marketing and event agencies are particularly suitable. However, you can also work successfully in the tourism industry and with trade fair, conference and congress agencies. The skills acquired here are also an advantage for some companies with event departments and for self-employment.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).