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Certificates: Certificate "Social Media Manager"
Certificate "Content Management Systems (CMS) with Wordpress" -
Additional Certificates: Certificate "Image editing with Adobe Photoshop CC"
Certificate "Graphic Design with Adobe CC"
Certified Social Media Manager" certificate
Certified Content Marketing Manager" certificate -
Examination: Practical project work with final presentations
Certified Social Media Manager
Certified Content Marketing Manager -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 20 Weeks
Image editing with Adobe Photoshop CC
Operating basics (approx. 1 day)
Important keyboard commands (shortcuts)
Creative Cloud and Adobe Bridge
Efficient image search and image databases
Important working techniques (approx. 1 day)
Rulers and auxiliary lines
Changing the working area, image rotation
Scaling, filling, transforming
Smart objects, shape grids
Working with layers (approx. 2 days)
Stack sequence, control panel overview
Layer compositions
Opacity and blending mode, layer styles
Blend, adjustment and fill layers
Selection methods (approx. 1 day)
AI-based selection techniques (Adobe Sensei)
Lasso and magic wand
Quick and motif selection tool
Masking mode
Pen tool
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Masks and transitions (approx. 2 days)
Automated mask creation
Mask contents
Blending motifs with gradient masks
Clipping masks, vector masks, channel masks
Colors and color corrections (approx. 1 day)
Color settings and color spaces
Histogram, color capture tool
Adobe Color and CC library
Recoloring by fill level (CD/CI colors)
Retouching and touching up (approx. 1 day)
Beauty retouching
Lens flaws
Body styling
Filters and effects (approx. 1 day)
Non-destructive work with smart filters
Image looks and creative filters
Image sharpness and blurring
Introduction to Adobe Camera Raw (approx. 1 day)
White balance, raw color corrections
Automatic perspective correction
Linking Raw and Photoshop
Scripting and automation (approx. 1 day)
Image processor
Contact sheet
Merge to HDR Pro
Actions and batch processing
Create droplet
Animation and web banner (approx. 2 days)
Frame animation (GIF)
Video sequences with audio
Web banner
Prepress, cross-media publishing (approx. 1 day)
Image compression
Print output and color proof
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Graphic design with Adobe CC - cross-media work digital/print/web
Introduction to the Adobe Creative Cloud (approx. 2 days)
Desktop programs at a glance: Photoshop, Illustrator, InDesign
Adobe mobile apps for graphic design
Creative Cloud libraries
Color trends and inspirations (e.g. Adobe Stock, Adobe Color)
Adobe Bridge, Adobe Exchange
Basics (approx. 1 day)
Art vs. design
Design disciplines, design principles
Design process
Design laws of perception
Eye movement and arrangement
Figure-ground relationship
Optical illusions and phenomena
Interference effects, Hick's law
Perspective and spatial effect
Shape and color (approx. 2 days)
Point, line and surface
Arrangement and weighting
Format, proportions and aspect ratios
Color theory and color systems
Properties, effect and meaning
Color design (harmonies, contrasts)
Attention through form and color
Creating and editing shapes (signs, pictograms, icons)
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Images (approx. 3 days)
Image competence and image quality
Pixel and vector graphics
Research, idea, mood board
Eye-catchers and storytelling
The human being as a motif
Images in corporate communication
Image design and image editing
Typography and layout (approx. 5 days)
Anatomy of letters
Font history, font classification
Font blending
Reading typography, detailed typography
Workflow: Layout
Basic rules of good layouts
Type area and design grid
Dramaturgy, visual direction and focus
Implementing and presenting layout ideas
Overview of file output (print, digital)
Corporate Design (approx. 2 days)
Corporate design vs. corporate identity
Basic building blocks
Logo design, signets and brands
Implementation - word-image-brand
The corporate design manual (style guide)
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Social media marketing expertise
Social media in the company (approx. 2 days)
Basics/corporate communication
Opportunities/risks
Job profiles in social media marketing
Possible applications/dos and don'ts
Social media strategy (approx. 3 days)
Development of social media strategies and corresponding campaigns
Basics for creating a social media strategy
Three-phase model
SMART target definition
Define target group/develop persona
As-is analysis/audit/resources
Select channels
Content methods incl. editorial plan
Content formats on social media
Influencer marketing
Success measurement/measures analysis
Adapt strategy (POST)
Social Media Management (approx. 2 days)
Social media tools
Community Management
Dos and Don'ts
Netiquette
Crisis management/shitstorm examplesfrom practice
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Social media channels (approx. 7 days)
Strategic importance and possibilities of social networks
Functionality/algorithm, user structure and practical examples for:
- Facebook incl. Meta Business Suite (e.g. planning posts)
- TikTok
- X and YouTube with a brief overview
- LinkedIn business network (including employer branding and social recruiting as a social media goal)
- Xing (general information, realignment, platform)
Online law for social media (approx. 3 days)
Recognizing legal pitfalls
Which rights must be observed?
Current legal framework conditions
Copyright law
Data protection (DSGVO)
Name law, trademark law
Liability for own and third-party content
Licenses/labeling obligations
Examples from practice
Project work, certification preparation and certification examination (approx. 3 days)
Content marketing expertise
Basics of journalistic work (approx. 4 days)
Editorial work, editing
Journalistic research techniques, online research
Journalistic standards
Structures and working methods of editorial offices and online editorial offices
Text workshop/writing exercises
Types of text (news, reports, features, portraits, commentaries, reviews)
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Basics of content marketing (approx. 7 days)
Developing and documenting strategies
Planning projects
Defining goals and determining metrics
Determine target groups according to psychosocial and demographic aspects
Apply customer journeys and related models for strategic planning
The right mix of different content
Omnichannel experience through different touchpoints
Storytelling in content marketing: simple and complex story structures for different channels
Increase reach (approx. 3 days)
Effective distribution of content
Different types of corporate blogs
Brief introduction to WordPress:
Planning and running a blog
SEO optimized content
Email marketing
Measuring the effectiveness of measures
Legal (approx. 2 days)
Recognizing legal pitfalls
Internet law
Liability for own and third-party content
Copyright law
Project work, certification preparation and certification examination (approx. 4 days)
CMS Wordpress
Getting started with WordPress (approx. 5 days)
Requirements for WordPress.com/WordPress.org
Web hosting and provider (e.g. LocalWP)
Folder structures and databases in WordPress
Frontend and backend - managing, sorting and filtering objects
Blog posts
Page types (website structures, pages, categories)
Media management and editing
Interaction with visitors using comments
Block editor, classic editor and HTML editor
Blocks (design, media, widgets, external content)
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
WordPress Themes (approx. 3 days)
Criteria for selecting themes
Types of themes (free, paid)
Web design basics (typography, colors)
HTML & CSS basics
Child themes and custom CSS
Block themes (navigation, full site editing, templates, templates)
Classic themes (website customization, menus & widgets)
WordPress Plugins (approx. 2 days)
Extension through plugins
Popular plugins
Functional, dynamic and visual elements
Advanced topics and extension with WooCommerce (approx. 5 days)
Creating modern & complex layouts
Search engine marketing and optimization of store websites
Multilingual websites
User administration
Imprint and data protection
System administration
Backups
Planning and configuration of webshops
Product creation (categories, images, etc.)
Order processing
Woo themes and their customization
Project work (approx. 5 days)
Preparation of a project paper with subsequent presentation of the project results
Changes are possible. The course content is updated regularly.
After completing the course, you will have mastered the professional use of Adobe Photoshop for modern image editing and will also have basic design knowledge and knowledge of visual communication in order to implement design, advertising and presentations appropriately. You will be familiar with the terms and measures of social media and content marketing and will be able to assess content from a technical and legal perspective, present it with a wide reach, create campaigns and plan and design blog posts.
You will also be proficient in using the WordPress content management system and the WooCommerce store software and will be able to install and administer a functional website with a store, news blog and suitable extensions, create page structures with static and dynamic content and design modern responsive web layouts.
The field of social media marketing has grown considerably in recent years and marketing specialists with specialist knowledge in this area are in high demand. Possible areas of employment include advertising and internet agencies as well as communication and marketing departments of industrial and commercial companies in all sectors of the economy.
With additional knowledge of WordPress, you will have knowledge of one of the most widespread WCMS, which is frequently used in online marketing in particular.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).