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Certificates: Basic certificate in project management (GPM)® from PM-Zert
Google Ads" certificate -
Examination: Practical project work with final presentations
Certifications by PM-ZERT, certification body of the GPM Deutsche Gesellschaft für Projektmanagement e. V. -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 5 Weeks
Project management incl. certification by PM-ZERT, certification body of GPM Deutsche Gesellschaft für Projektmanagement e. V. V.
Context skills (approx. 2 days)
Strategy
Governance, structures and processes
Power and interests
Technical skills (approx. 7 days)
Project design
Requirements and objectives
Scope of services and delivery objects
Process and deadlines
Organization, information and documentation
Stakeholders
Opportunities and risks
Agile project management
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Presentation options for project management with MS Project (approx. 5 days)
Introduction to MS Project
Cost plan and financing
Resource planning
Planning and control
Reporting
Personal and social skills (People) (approx. 1 day)
Personal communication
Project work, certification preparation and certification examination in project management (approx. 5 days)
By PM-ZERT, certification body of the GPM Deutsche Gesellschaft für Projektmanagement e. V.
Google Ads
Introduction to Google Ads (approx. 1 day)
basics
How it works
Possibilities and limits
Setting up a Google Ads account
Account structure and administration
User interface
Campaign and ad structure (approx. 0.5 days)
Campaign types
Developing campaigns and ads
Landing pages
Conversion tracking
Search terms (approx. 0.5 days)
Selection of search terms
Analyzing the intent of search queries
Keyword options
Advertisements (approx. 1 day)
Ad formats
Ad alignment
Advertising time planner
Formulating ad texts
Budgeting (approx. 1 day)
Costs and budget of ads campaigns
Quality factor, ad rank and click prices
Evaluation of reports and statistics
Success control and optimization
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Project work (approx. 1 day)
To consolidate the content learned
Presentation of the project results
Changes are possible. The course content is updated regularly.
You will master basic project management techniques and be able to apply them with software support (MS Project). The theoretical knowledge imparted in combination with many practical exercises will enable you to carry out future projects professionally.
After completing the course, you will know how to set up a Google Ads account, structure campaigns, select suitable keywords and design targeted ad formats. You will also be able to apply budgeting strategies and optimize your success through tracking and reporting.
Persons from the technical, design and/or commercial or office sector who are familiar with the planning, implementation and evaluation of projects or who aspire to such an activity. The basics of project management are geared towards both target groups. In the project work, the focus on technical or commercial expertise is taken into account and applied.
At the end of the course, you will take the exam for the internationally recognized Basic Certificate in Project Management (GPM) ®. The certification exam takes place at our cooperation partner alfatraining and is conducted by PM-ZERT (certification body of the GPM Deutsche Gesellschaft für Projektmanagement e. V.). V.). It is based on the ICB ® (IPMA Competence Baseline ®) regulations and provides a detailed insight into your newly acquired qualifications in the field of project management, thus facilitating your career entry and advancement.
The knowledge you acquire in Google Ads enables you to increase the online visibility of companies and target customers, for example in marketing agencies, companies with their own marketing teams or as an independent consultant.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).