-
Certificates: Product Management" certificate
Certificate "Six Sigma Yellow & Green Belt" -
Examination: Practical project work with final presentations
Six Sigma Green Belt exam -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
-
Language of Instruction: German
-
Duration: 8 Weeks
Product management
Basics of product management (approx. 3 days)
Tasks and roles and stakeholder management in product management
Target group definition and market segmentation
Market and competition analysis
Data-driven customer analysis and purchasing behavior patterns (B2B/B2C)
Product strategy and portfolio management
Idea generation and validation
Market launch and product life cycle
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Agile requirements engineering (approx. 2 days)
Basics and best practices
Agile methods in requirements elicitation (e.g. user stories)
Techniques of requirements documentation and visualization
Prioritization and management of requirements
Stakeholder communication and requirements coordination
Product development 4.0 (approx. 3 days)
Agile and hybrid development methods (Scrum, Kanban)
Design thinking and user-centered
Digital product design and prototyping
Customized mass production
AI and machine learning in product development
Outlook: Digital engineering and IoT integration
Product and market tests (approx. 2 days)
Modern methods of market research and consumer behavior studies
A/B testing and multivariate tests for digital products
Rapid prototyping and MVP (minimum viable product) tests
Data analysis and interpretation of test results
Continuous testing and feedback loops
Pricing (approx. 2 days)
Pricing strategies in digital competition
Pricing and price differentiation
Subscription and freemium models
Data-driven pricing and dynamic pricing
Financial modeling and product controlling
Digital marketing (approx. 2 days)
Digital marketing strategies
Sales psychology (e.g. storytelling)
market research
Marketing conception
Communication policy and advertising
Sales channels (direct and online marketing, sales promotion, public relations)
Analysis tools in product management
Marketing concepts - 4P's and 7P's
Product launch and scaling (approx. 3 days)
Go-to-market strategies for different product types
Omnichannel sales and e-commerce
Internationalization and local adaptation
Product and brand positioning
Agile project management for product launches
Legal aspects (data protection, product liability)
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Quality management - Six Sigma Yellow & Green Belt
Six Sigma Yellow Belt (approx. 1 week)
Introduction to the Six Sigma strategy
The Six Sigma organization: roles and tasks
The DMAIC method
Define phase
Customer requirements (Voice of Customer)
Specific project requirements (CTQs)
Problem identification and description
Process visualization (SIPOC diagram)
Measure phase
Process Mapping, Cause & Effect Matrix
Process capability and process indicators
Fundamentals of statistics
Introduction to statistical software incl. graphical methods
Analysis phase
Data analysis methods (overview)
Cause-effect analysis (fishbone diagram, Ishikawa)
Risk analysis (FMEA)
Improve phase
SWOT
Generate solution ideas
Estimate financial impact
Control phase
Control plan
Poka Yoke
Documentation
Project work
To deepen the content learned
Presentation of the project results
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Six Sigma Green Belt (approx. 3 weeks)
Project management with Six Sigma
Green Belts as project management
Teamwork and leadership
Define phase
Define project and create project order
Determining costs and formulating objectives (benefits)
Team composition, schedule and milestones
Measure phase
Reliable and representative data collection Measurement System Analysis (MSA)
Graphical representation of data
Analysis phase
Process capability analysis
Statistical test & analysis methods (ANOVA etc.)
Methods of process visualization
Focusing and hypothesis development
Improve phase
SWOT
Design of Experiments (DoE)
Select and implement solutions
Control phase
Development of a process monitoring plan
SPC control charts
Review of the results of the improvement project
Presentation of the results
Integration into existing QM systems
Project work
To deepen the content learned
Presentation of the project results
Six Sigma Green Belt exam
Changes are possible. The course content is updated regularly.
This course offers a sound introduction to product management and takes you through the key phases of product development - from the idea to the market launch. You will accompany innovative products, learn techniques for requirements documentation and carry out product and market tests. You will also learn how product strategies are developed and gain insights into consumer behavior.
You will also be familiar with the specific tools and methods of Six Sigma in order to implement projects independently and successfully.
People with a degree in engineering, technicians, foremen and specialists from the production and service sectors and people from the areas of quality management, administration and sales who want to carry out and manage improvement projects using the Six Sigma method.
Specialists with product management skills are in demand in all industries, as companies are looking for innovative and competitive products and services. Your new qualification will open up numerous career opportunities in sales, marketing or product development.
As a Six Sigma project manager, you will also enhance your career profile across all industries.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).