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Certificates: Product Management" certificate
Certificate "IREB® Certified Professional for Requirements Engineering - Foundation Level" -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
IREB® Certified Professional for Requirements Engineering – Foundation Level -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 8 Weeks
Product management
Basics of product management (approx. 3 days)
Tasks and roles and stakeholder management in product management
Target group definition and market segmentation
Market and competition analysis
Data-driven customer analysis and purchasing behavior patterns (B2B/B2C)
Product strategy and portfolio management
Idea generation and validation
Market launch and product life cycle
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Agile requirements engineering (approx. 2 days)
Basics and best practices
Agile methods in requirements elicitation (e.g. user stories)
Techniques of requirements documentation and visualization
Prioritization and management of requirements
Stakeholder communication and requirements coordination
Product development 4.0 (approx. 3 days)
Agile and hybrid development methods (Scrum, Kanban)
Design thinking and user-centered
Digital product design and prototyping
Customized mass production
AI and machine learning in product development
Outlook: Digital engineering and IoT integration
Product and market tests (approx. 2 days)
Modern methods of market research and consumer behavior studies
A/B testing and multivariate tests for digital products
Rapid prototyping and MVP (minimum viable product) tests
Data analysis and interpretation of test results
Continuous testing and feedback loops
Pricing (approx. 2 days)
Pricing strategies in digital competition
Pricing and price differentiation
Subscription and freemium models
Data-driven pricing and dynamic pricing
Financial modeling and product controlling
Digital marketing (approx. 2 days)
Digital marketing strategies
Sales psychology (e.g. storytelling)
market research
Marketing conception
Communication policy and advertising
Sales channels (direct and online marketing, sales promotion, public relations)
Analysis tools in product management
Marketing concepts - 4P's and 7P's
Product launch and scaling (approx. 3 days)
Go-to-market strategies for different product types
Omnichannel sales and e-commerce
Internationalization and local adaptation
Product and brand positioning
Agile project management for product launches
Legal aspects (data protection, product liability, GPSR)
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Requirements manager including IREB® Foundation Level
Basics (approx. 1 day)
Definitions of terms
ISO/IEC/IEEE 29148: 2018
Types of requirements
Roles and tasks
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Work products and documentation (approx. 5 days)
General documentation guidelines
Template-based work products, model-based work products
Glossaries
Requirements documents and documentation structures
prototypes
Quality criteria
Requirements elicitation (approx. 2 days)
Sources of requirements
Requirements categorization according to the
Kano model
Elicitation techniques
Coordination and conflict resolution
Validation (approx. 1 day)
Quality aspects
Review techniques
Exploration techniques
Process and work structure (approx. 1 day)
Influencing factors, facets of processes
Configuration of processes
Requirements management (approx. 3 days)
Lifecycle management
Version control and traceability
Configurations and baselines
Attributes and views
Dealing with changes
Tool support
Agile requirements management (approx. 1 day)
Dealing with functional requirements
Quality requirements and constraints
Prioritizing and scaling
Elicitation (approx. 1 day)
Sources of requirements
Investigation techniques
conflict resolution
Requirements Management (approx. 1 day)
Requirements landscape and requirements information model
Version and change management
Traceability of requirements
Variant management for requirements
Requirements modeling (approx. 1 day)
Context modeling
Information structure view
Dynamic views
Scenario modeling
Project work, certification preparation and certification exam "IREB® Certified Professional for Requirements Engineering - Foundation Level" (approx. 3 days)
Changes are possible. The course content is updated regularly.
This course offers a sound introduction to product management and takes you through the key phases of product development - from the idea to the market launch. You will accompany innovative products, learn techniques for requirements documentation and carry out product and market tests. You will also learn how product strategies are developed and gain insights into consumer behavior.
You are also proficient in dealing with the requirements placed on a product, from determination, documentation and testing to administration. You know the most important terms as well as interfaces and key people.
The course is aimed at software and system developers, employees from the areas of testing and business analysis. The course is also suitable for specialists from technical professions.
Numerous industries and professional groups have requirements for complex products such as IT systems - if these are not recognized and recorded correctly, this can lead to delays and costly errors during the process. The task of requirements management is therefore becoming increasingly important in numerous industries.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).