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Certificates: Product Management" certificate
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Examination: Praxisbezogene Projektarbeit mit Abschlusspräsentation
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Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 4 Weeks
Basics of product management (approx. 3 days)
Tasks and roles and stakeholder management in product management
Target group definition and market segmentation
Market and competition analysis
Data-driven customer analysis and purchasing behavior patterns (B2B/B2C)
Product strategy and portfolio management
Idea generation and validation
Market launch and product life cycle
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Agile requirements engineering (approx. 2 days)
Basics and best practices
Agile methods in requirements elicitation (e.g. user stories)
Techniques of requirements documentation and visualization
Prioritization and management of requirements
Stakeholder communication and requirements coordination
Product development 4.0 (approx. 3 days)
Agile and hybrid development methods (Scrum, Kanban)
Design thinking and user-centered
Digital product design and prototyping
Customized mass production
AI and machine learning in product development
Outlook: Digital engineering and IoT integration
Product and market tests (approx. 2 days)
Modern methods of market research and consumer behavior studies
A/B testing and multivariate tests for digital products
Rapid prototyping and MVP (minimum viable product) tests
Data analysis and interpretation of test results
Continuous testing and feedback loops
Pricing (approx. 2 days)
Pricing strategies in digital competition
Pricing and price differentiation
Subscription and freemium models
Data-driven pricing and dynamic pricing
Financial modeling and product controlling
Digital marketing (approx. 2 days)
Digital marketing strategies
Sales psychology (e.g. storytelling)
market research
Marketing conception
Communication policy and advertising
Sales channels (direct and online marketing, sales promotion, public relations)
Analysis tools in product management
Marketing concepts - 4P's and 7P's
Product launch and scaling (approx. 3 days)
Go-to-market strategies for different product types
Omnichannel sales and e-commerce
Internationalization and local adaptation
Product and brand positioning
Agile project management for product launches
Legal aspects (data protection, product liability, GPSR)
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Changes are possible. The course content is updated regularly.
This course offers a sound introduction to product management and takes you through the key phases of product development - from the idea to the market launch. You will accompany innovative products, learn techniques for requirements documentation and carry out product and market tests. You will also learn how product strategies are developed and gain insights into consumer behavior.
The course is aimed at people from the areas of sales, development and marketing. The course is also suitable for lateral entrants, e.g. from technical professions.
Specialists with product management skills are in demand in all industries, as companies are looking for innovative and competitive products and services. Your new qualification will open up numerous career opportunities in sales, marketing or product development.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).