Online editor, artificial intelligence (AI) in the professional environment and prompting
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Certificates: Online editor" certificate
Certificate "Artificial intelligence (AI) in the professional environment"
Prompting" certificate -
Additional Certificates: Certificate "Basic knowledge of Adobe Photoshop CC and Adobe InDesign CC"
Certificate "Basic knowledge of web design and CMS"
Certified Content Marketing Manager" certificate
Certified SEM Manager" certificate
Digital Marketing" certificate -
Examination: Practical project work with final presentations
Certified Content Marketing Manager
Certified SEM Manager -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 18 Weeks
Basic knowledge of Adobe Photoshop CC and Adobe InDesign CC
Basics of image editing with Adobe Photoshop CC (approx. 8 days)
Introduction to working environment and user interface
Basic knowledge of file formats and color modes
Resolution, image size and workspace
Working effectively with layers
Layer styles, blending modes and opacity
Selecting and masking image areas
Transforming and smart objects
Content-based filling
Repairing and retouching image errors
Simple color corrections and color adjustments
Filters, smart filters and neural filters
Outputting and sharing images
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Layout basics with Adobe InDesign CC (approx. 8 days)
Introduction to working environment, user interface, menu and command structure
Document view, zooming and navigation
Page and document structure
Creating and saving files
Using layout aids (e.g. guides, grids)
Sample pages and automatic page numbers
Designing with frames and objects
Placing images and text
Basics of text formatting
Using Adobe fonts
Using formats and templates
Working with colors and gradients
Using layers
Interactivity and digital publishing
File output and sharing
Project work (approx. 4 days)
To consolidate the content learned
Presentation of the project results
Basic knowledge of web design and CMS
Basics of web design HTML5 and CSS3 with Adobe Dreamweaver and Notepad++ (approx. 12 days)
Introduction to the topic
Introduction to development environments (Notepad++ and Dreamweaver)
Components of a website
Search engine friendly basic structure of HTML5
Code guideline and naming conventions
Structure of HTML tags and attributes
Hyperlinks (relative, absolute file path, internal, external links)
Lists, images, tables, forms
Formatting with CSS3 (Cascading Style Sheets)
Fixed and responsive (flexible) websites
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Planning and structuring websites (approx. 2 days)
Concept process, resource planning, monetization
Concept, page and structure design of a website/web project
Preparing image material (sizes, cropping, web-optimized storage)
Legal issues (imprint, data protection, disclaimer)
Basics CMS with Wordpress (approx. 3 days)
Dashboard (user interface) of WordPress
User management and profile (password-protected areas and rights management)
Media management
Comments management
Creating and editing pages and posts
Visual and text editor
Publishing
Design area: menus, widgets, CSS editor, theme example
Providing downloads
Theoretical information on updates
Project work (approx. 3 days)
To reflect on and consolidate the content learned
Presentation of the project results
Content marketing expertise
Basics of journalistic work (approx. 4 days)
Editorial work, editing
Journalistic research techniques, online research
Journalistic standards
Structures and working methods of editorial offices and online editorial offices
Text workshop/writing exercises
Types of text (news, reports, features, portraits, commentaries, reviews)
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Basics of content marketing (approx. 7 days)
Developing and documenting strategies
Planning projects
Defining goals and determining metrics
Determine target groups according to psychosocial and demographic aspects
Apply customer journeys and related models for strategic planning
The right mix of different content
Omnichannel experience through different touchpoints
Storytelling in content marketing: simple and complex story structures for different channels
Increase reach (approx. 3 days)
Effective distribution of content
Different types of corporate blogs
Brief introduction to WordPress:
Planning and running a blog
SEO optimized content
Email marketing
Measuring the effectiveness of measures
Legal (approx. 2 days)
Recognizing legal pitfalls
Internet law
Liability for own and third-party content
Copyright law
Project work, certification preparation and certification examination (approx. 4 days)
SEM Marketing expertise
Search engine optimization basics (approx. 3 days)
Web-based search engines
Google Universal Search
Vertical search engines
Search results pages and hits
Rich snippets
Google Knowledge Graph
PageRank
Domain Authority
Google search results/search settings
RankBrain
Search queries with local reference/Local SEO
Social SEO
Voice search
SEO processes (approx. 2 days)
Steps of the SEO process
Define SEO goals
Target group/persona
Keyword candidates
SEO KPIs
Conversions
Content quality
Google ranking signals
Search intent
Within Document Frequency (WDF)
Inverse Document Frequency (IDF)
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Website optimization (approx. 3 days)
Optimization for mobile devices (AMP)
Meta tags/meta description/meta title
Duplicate content
Semantic web/search
Structured data and its meaning/possible uses
Checking the loading times of a website
Check domains for IP address
Security functions of the https protocol
Robots.txt
Anchor texts
Google Penalty
Search queries with local reference/Local SEO
Accessibility developments
SEO success control (approx. 3 days)
Perform success monitoring without commercial tools
Tools for ranking monitoring
Google index/Google quality guidelines
Backlinks and link building measures
Visibility index
OnPage analysis
Google Ads (approx. 2 days)
Google Ads
Analyzing the intent of search queries
Creating keyword lists
Campaign types/goals/structure of Google search ads
Google Keyword Planner
Set up and manage campaigns
Google Ads Auction
Web analytics (approx. 3 days)
Web Analytics
Goals and functions
Data protection
Reach measurement
Possibilities and limits of the data that can be collected
Setting up Google Analytics 4/demo account
Real-time reports
Target group analysis
Origin of website visitors
Event and goal tracking
Event tracking
Google Search Console
Visitor behavior
Google Tag Manager
cookies
Project work, certification preparation and certification examination (approx. 4 days)
Artificial intelligence (AI) in the professional environment
Basics of Artificial Intelligence (AI) (approx. 1 day)
What is artificial intelligence?
Explanation of basic terminology
Types of artificial intelligence (AI/AI)
Classification of machine learning and neural networks
Overview of various AI-based applications
Successful searches using AI (approx. 0.5 days)
Research agents
Summarizing articles, videos and podcasts
Supplementary AI tools for research
Organizing and making decisions using AI (approx. 0.5 days)
Decision and to-do organization
Supplementary AI tools for organization e.g. NFC automatisms, smartphone voice commands
Communication using AI (approx. 0.5 days)
Communication and efficiency tools
Supplementary AI tools to optimize communication, e.g. translation, correction, chatbots
Texting using AI (approx. 0.5 days)
Text generation and text customization
Supplementary AI tools for text generation e.g. GPT, dictation, autoscan
Creating and editing media using AI (approx. 0.5 days)
Image generation and media editing e.g. object and background removal, video editing
Supplementary AI tools for media editing e.g. PDF Sensei, automatic image indexing, face pixelation
Professional presentation using AI (approx. 0.5 days)
Structure, layout and impact analysis
Supplementary AI tools for the perfect presentation, e.g. creation of presentations, implementation as video presentations, translation
Project work (approx. 1 day)
To consolidate the content learned
Presentation of the project results
Prompting
AI classification and basics (approx. 1 day)
Definition and differentiation of artificial intelligence (AI)
Generative AI and its applications
Overview of AI tools and the latest developments (e.g. large language models)
AI methods and applications (approx. 1 day)
Data acquisition and data management
Introduction to machine learning and natural language processing
Audiovisual data analysis
Prompt Engineering (approx. 2 days)
Strategies and types of prompts
Prompting toolkit: The six key components for effective prompts
Role assignment and contextualization
Prompting Excellence: Methods for optimizing AI outputs
Project work (approx. 1 day)
Practice-oriented consolidation based on best practices and exercises
Presentation of the project results
Changes are possible. The course content is updated regularly.
After the course, you will be familiar with the editorial workflow from content creation to the preparation and presentation of online content. You will be able to independently develop editorial content and prepare it for specific media. You will have a sound basic knowledge of image editing, layout, basic web design and CMS.
In addition, you have basic knowledge of the possible applications of artificial intelligence (AI) in the professional environment. You know how to research, organize and communicate efficiently with AI. You can create texts with AI, edit media and optimize presentations.
You can also create effective prompts, optimize AI outputs and apply strategies for better human-AI interaction. You will use AI tools efficiently for a wide range of tasks.
People with a degree or training with a strong affinity for journalistic work and the Internet. Ideally, you have experience in journalism, for example from a traineeship.
There is a high demand for specialists in the field of online editing. The sector has grown considerably in recent years. You can find jobs in the press and communications departments of companies, in advertising, PR and marketing agencies.
As artificial intelligence is increasingly being integrated into everyday working life, the demands on specialists are also increasing. With an additional qualification in Prompt Engineering, you can therefore optimize your chances on the job market across all sectors.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).