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Certificates: Microsoft Office driver's license" certificate
Certificate "Customer service with CRM" -
Examination: Praxisbezogene Projektarbeit mit Abschlusspräsentation
Modulprüfungen Microsoft Office Führerschein -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 12 Weeks
Computer basics
Computer basics (full-time 5 days/part-time 10 days)
The computer and its components
First steps in the browser (profiles, synchronization, privacy options)
Operating systems and software
Getting started with Windows 11 (clipboard history, virtual desktop)
Using Windows 11 apps
Working with desktop apps and windows
Getting to know File Explorer, file storage
Searching for and managing files and folders
Cloud storage (OneDrive/alternatives)
Making system settings
Useful apps
Printing with Windows 11
Important key combinations
Networks (WLAN, hotspot)
Access to public networks (VPN basics)
Password protection and data security management
Protection against viruses and malware
Ergonomic and environmental protection aspects
Comparison of classic search vs. AI response
Word processing with Microsoft Word
Word processing with Word (full-time 5 days/part-time 10 days)
Basics of text input and processing
Character, paragraph, page and document formatting
Numbering and structuring
Using format templates
Using tables, graphics and shapes
Saving, printing and protecting documents
Creating texts, letters and serial letters
Editing and correction functions
Designing page layouts and multi-page documents
Checking accessibility (ALT texts, check tool)
AI as a writing coach (shortening/rewording with clear style guidelines)
Spreadsheet calculation with Microsoft Excel
Spreadsheet calculation with Excel (full-time 10 days/part-time 20 days)
Basics of table editing
Working with formulas and functions
Formatting cells, editing and printing tables
Filling, moving and copying (auto-fill, flash preview)
Sorting and filtering data
Calculating with date and time
Creating and editing charts
Chart templates and chart layouts
Manage workbooks (sheet protection, workbook protection)
Use individual print settings
Using Excel templates
Formula help and troubleshooting with AI
Online basics with Internet browsers and Outlook
Online basics with Internet browsers and Outlook (full-time 5 days/part-time 10 days)
Internet, web and e-mail
Insight into the Internet
Working securely on the Internet (private mode, tracking protection, cookies)
Data protection and copyright
Online shopping and banking
Online communities and social networks
Getting to know Outlook
Creating and sending emails
Receiving and managing emails
Keeping track of emails (search, folders/categories)
Working with contacts and address book
Creating appointments and meetings
Create and manage tasks
Phishing analysis with AI based on anonymized sample emails
Presentations with Microsoft PowerPoint
Presentations with PowerPoint (full-time 5 days/part-time 10 days)
Get to know the user interface
Basics of working with presentations
Editing placeholders with text content
Copying and moving elements
Views and view areas
Working with different slide elements
Screen presentations
Text design (text fields, text markers, character formatting)
Using animations (transitions, music/sounds, video sequences, external links)
Working with your own templates (slide masters, design variants)
Printing and managing presentations
Creating and designing drawing objects
Using graphics and media clips
Placing and aligning objects
Organizational charts and other SmartArt graphics
Creating and designing diagrams
Accessibility (reading order, contrast, ALT texts)
Storyline design with AI
IT security
IT security (full-time 5 days/part-time 10 days)
Basic knowledge of cybercrime
Dealing with data and security
Network structures
Security in networks
Software updates
Encryption and password protection (two-factor authentication, passkeys)
Common malware
Targeted protection against viruses and malware
Use antivirus software and firewall
Data protection and backups
Phishing emails and social engineering
Secure communication on the Internet
Security on the internet and when using online services and social media
Incident management and responding to security incidents
Social engineering simulator: Analyze AI-generated phishing emails with triggers
Databases with Microsoft Access
Databases with Access (full-time 5 days/part-time 10 days)
What is Access?
Working with databases
Creating and managing databases
Creating and editing tables
Entering and editing data in tables
Relationships between tables
Field properties (data types, validation rules)
Searching, replacing and sorting data
Working with filters
Entering and editing data in forms
Creating forms (manually)
Working with queries
Creating queries
Editing database objects
Creating reports and labels
Working with reports
Defining indices
Printing data
AI as query coach: planning and formulating queries
Customer service with CRM
Basics & Strategic CRM (approx. 2 days)
CRM as a strategic corporate function
Companyblueprint: company processes
CRM vs. pure software solution
Business models & target group analysis (approx. 1 day)
Business models in the CRM environment
Market and target group definition
Personas for a differentiated customer approach
Sales channels in strategic CRM
Customer worlds & individual relationships (approx. 1 day)
Definition of the customer world
Customer journey, customer experience
Customer needs-demands-motives
ERP & operational CRM (approx. 1 day)
Resource planning and business contexts
CRM in the value chain
Synergy between sales, marketing & service
Data protection & GDPR (approx. 1 day)
Data protection
GDPR in marketing and practical cases
CRM software systems (approx. 2 days)
Introduction to CRM systems
Implementation of software
Mapping processes, automating workflows
Artificial intelligence (AI) in CRM (approx. 1 day)
Presentation of specific AI technologies
Predictive analytics and sentiment analytics
AI humanizers for customer loyalty
Analytical CRM (approx. 2 days)
KPIs for measuring success
Data mining, OLAP
SWOT analysis in CRM
Drill-down analysis
Customer Relationship Cycle & Customer Satisfaction (approx. 2 days)
Customer Relationship Cycle
Satisfaction management: NPS, CSAT, KANO & parameters for optimization
Customer acquisition, customer loyalty & increasing profitability (approx. 2 days)
Account-Based Marketing (ABM)
Strategic acquisition processes
Loyalty programs
Increase profitability
Customer communication as a relationship guarantor (approx. 2 days)
Conversational skills and empathy in customer contact
Psychology of customer relationships
De-escalation techniques for critical customer moments
How authentic communication creates long-term relationships
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Changes are possible. The course content is updated regularly.
After completing the course, you will have a basic understanding of important components of information and communication technology as well as basic skills in the areas of word processing, spreadsheets, presentation, internet and communication, IT security and databases. You will also learn how to use browser-based AI tools (e.g. ChatGPT, Copilot Chat) in a considered and secure manner.
You also have a holistic understanding of CRM. You are able to analyze and optimize customer relationships.
This course is aimed at employees from marketing, sales and quality management, as well as managing directors, product managers, key account managers and start-ups.
Basic IT skills and knowledge of how to use various MS Office programs are a prerequisite for successful and efficient work in professional life.
You will also gain in-depth knowledge of customer relationship management (CRM). After the course, you will be able to take on responsible tasks in customer service.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).