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Certificates: Microsoft Office driver's license" certificate
Certificate "Digital sales and distribution management" -
Examination: Praxisbezogene Projektarbeit mit Abschlusspräsentation
Modulprüfungen Microsoft Office Führerschein -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 12 Weeks
Computer basics
Computer basics (full-time 5 days/part-time 10 days)
The computer and its components
First steps in the browser (profiles, synchronization, privacy options)
Operating systems and software
Getting started with Windows 11 (clipboard history, virtual desktop)
Using Windows 11 apps
Working with desktop apps and windows
Getting to know File Explorer, file storage
Finding and managing files and folders
Cloud storage
Making system settings
Useful apps
Printing with Windows 11
Important key combinations
Networks (WLAN, hotspot)
Access to public networks (VPN basics)
Password protection and data security management
Protection against viruses and malware
Ergonomic and environmental protection aspects
Comparison of classic search vs. AI response
Word processing with Microsoft Word
Word processing with Word (full-time 5 days/part-time 10 days)
Basics of text input and processing
Character, paragraph, page and document formatting
Numbering and structuring
Using format templates
Using tables, graphics and shapes
Saving, printing and protecting documents
Creating texts, letters and serial letters
Editing and correction functions
Designing page layouts and multi-page documents
Checking accessibility (ALT texts, check tool)
AI as a writing coach (shortening/rewording with clear style guidelines)
Spreadsheet calculation with Microsoft Excel
Spreadsheet calculation with Excel (full-time 10 days/part-time 20 days)
Basics of table editing
Working with formulas and functions
Formatting cells, editing and printing tables
Filling, moving and copying (auto-fill, flash preview)
Sorting and filtering data
Calculating with date and time
Creating and editing charts
Chart templates and chart layouts
Manage workbooks (sheet protection, workbook protection)
Use individual print settings
Using Excel templates
Formula help and troubleshooting with AI
Online basics with Internet browsers and Outlook
Online basics with Internet browsers and Outlook (full-time 5 days/part-time 10 days)
Internet, web and e-mail
Insight into the Internet
Working securely on the Internet (private mode, tracking protection, cookies)
Data protection and copyright
Online shopping and banking
Online communities and social networks
Getting to know Outlook
Creating and sending emails
Receiving and managing emails
Keeping track of emails (search, folders/categories)
Working with contacts and address book
Creating appointments and meetings
Create and manage tasks
Phishing analysis with AI based on anonymized sample emails
Presentations with Microsoft PowerPoint
Presentations with PowerPoint (full-time 5 days/part-time 10 days)
Get to know the user interface
Basics of working with presentations
Editing placeholders with text content
Copying and moving elements
Views and view areas
Working with different slide elements
Screen presentations
Text design (text fields, text markers, character formatting)
Using animations (transitions, music/sounds, video sequences, external links)
Working with your own templates (slide masters, design variants)
Printing and managing presentations
Creating and designing drawing objects
Using graphics and media clips
Placing and aligning objects
Organizational charts and other SmartArt graphics
Creating and designing diagrams
Accessibility (reading order, contrast, ALT texts)
Storyline design with AI
IT security
IT security (full-time 5 days/part-time 10 days)
Basic knowledge of cybercrime
Dealing with data and security
Network structures
Security in networks
Software updates
Encryption and password protection (two-factor authentication, passkeys)
Common malware
Targeted protection against viruses and malware
Use antivirus software and firewall
Data protection and backups
Phishing emails and social engineering
Secure communication on the Internet
Security on the internet and when using online services and social media
Incident management and responding to security incidents
Social engineering simulator: Analyze AI-generated phishing emails with triggers
Databases with Microsoft Access
Databases with Access (full-time 5 days/part-time 10 days)
What is Access?
Working with databases
Creating and managing databases
Creating and editing tables
Entering and editing data in tables
Relationships between tables
Field properties (data types, validation rules)
Searching, replacing and sorting data
Working with filters
Entering and editing data in forms
Creating forms (manually)
Working with queries
Creating queries
Editing database objects
Creating reports and labels
Working with reports
Defining indices
Printing data
AI as query coach: planning and formulating queries
Digital distribution and sales management
Digital market strategies, customer journey and AI (approx. 5 days)
Fundamentals and future fields in digital sales
Trends in digital sales: platform economics, social commerce, omnichannel sales
Market analysis and competition: market positioning (USP), SWOT and buyer behavior
Target group analysis and persona development
Customer centricity and customer journey mapping
Digital sales strategies and sales channels
Use of digital tools for market analysis and competition monitoring
Support for research, idea development and strategy work using AI-supported tools
Successful selling and customer relationships (approx. 4 days)
Practical skills for the digital sales process
Structure and phases of the digital sales process
Sales psychology: needs analysis and buying motives
Conducting conversations in digital sales situations
Social selling and digital relationship management
Digital tools for preparing sales meetings and presentations
AI-supported analysis of customer needs and meeting preparation
New customer acquisition and acquisition - existing customer care (approx. 4 days)
Digital strategies for acquiring new customers
Inbound and outbound sales approaches
Lead generation and lead qualification
Sales funnel and pipeline management
AI-supported lead analysis and prioritization of sales opportunities
Key account management and strategic customer development
Sales pitches: structure, presentation and argumentation
Benefit argumentation and value selling
Differentiating features in competition
Conducting negotiations: principles, phases and price negotiations
Closing the sale and follow-up in digital sales
Customer experience (CX) & complaint management
CRM systems: use for customer management and care
Digital systems for sales automation and customer analysis
Sales controlling and law (approx. 4 days)
Success measurement and performance in sales
Sales controlling: objectives, tasks and instruments of sales controlling
Key figures and evaluation of sales data
Digital systems for reporting and forecasting
AI-supported sales forecasts and data analyses
Competition, trademark and commercial agency law
Drafting contracts: general terms and conditions (GTC) and relevant contractual elements
EU product safety regulation: General Product Safety Regulation (GPSR)
Data protection in digital sales (GDPR)
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Changes are possible, the course content is updated regularly.
After completing the course, you will have a basic understanding of important components of information and communication technology as well as basic skills in the areas of word processing, spreadsheets, presentation, internet and communication, IT security and databases. You will also learn how to use browser-based AI tools (e.g. ChatGPT, Copilot Chat) in a considered and secure manner.
You will also be able to plan and implement digital sales processes in a targeted manner. You will develop data-based sales strategies along the customer journey and use modern digital sales instruments and AI-supported tools in a targeted manner. You will also master sales psychology, conversation management and customer loyalty. You will use CRM systems, sales automation and controlling to analyze and optimize your sales results.
This course is suitable for anyone who wants to gain a professional foothold in sales and distribution. The course is also suitable for lateral entrants, e.g. from technical professions.
Basic IT skills and knowledge of how to use various MS Office programs are a prerequisite for successful and efficient work in professional life.
You will also qualify for a career in sales or distribution and therefore for positions in any company with a sales department.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).