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Certificates: Microsoft Office driver's license" certificate
Certificate "Digital sales and distribution management" -
Examination: Practical project work with final presentation
Module exams Microsoft Office driver's license -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 12 Weeks
Computer basics
Computer basics (full-time 5 days/part-time 10 days)
The computer and its components
First steps in the browser
Operating systems and software
Getting started with Windows 10
Using Windows 10 apps
Working with desktop apps and windows
Getting to know Explorer
Managing files and folders
Searching for files and folders
Making system settings
Useful apps
Printing with Windows 10
Networks
Access to public networks
Password protection and data security management
Protection against viruses and malware
Ergonomic and environmental aspects
Word processing with Microsoft Word
Word processing with Word (full-time 5 days/part-time 10 days)
Basics of text input and processing
Character, paragraph, page and document formatting
Using format templates
Using tables, graphics and shapes
Saving, printing and protecting documents
Creating form letters
Editing and correction functions
Designing page layouts and multi-page documents
Spreadsheet calculation with Microsoft Excel
Spreadsheet calculation with Excel (full-time 10 days/part-time 20 days)
Basics of table editing
Working with formulas and functions
Formatting cells, editing and printing tables
Filling, moving and copying
Calculating with date and time
Creating and editing diagrams
Using individual print settings
Manage workbooks
Using chart templates and chart layouts
Using Excel templates
Sorting and filtering data
Online basics with Microsoft Outlook
Online basics with Internet browsers and Outlook (full-time 5 days/part-time 10 days)
Internet, web and e-mail
Insight into the Internet
Working safely on the Internet
Data protection and copyright
Working with search engines, online dictionaries and translation tools
Online shopping and banking
Online communities and social networks
Getting to know Outlook
Creating and sending emails
Receiving emails
Keeping track of your emails
Working with contacts and address book
Organizing appointments and meetings
Manage folders, items and emails
Presentations with Microsoft PowerPoint
Presentations with PowerPoint (full-time 5 days/part-time 10 days)
Overview
The user interface
First steps with PowerPoint
Basics of working with presentations
Editing placeholders with text content
Copying and moving elements
Using the PowerPoint help function
Using views in PowerPoint effectively
Working with different slide elements
Screen presentations
Basic text design
Working with your own templates
Printing and managing presentations
Creating and designing drawing objects
Using graphics and media clips
Placing and aligning objects
Organizational charts and other SmartArt graphics
Create and design diagrams
IT security
IT security (full-time 5 days/part-time 10 days)
Basic knowledge of cybercrime
Dealing with data and security
Network structures
Security in networks
Software updates
Encryption and password protection (including two-factor authentication)
Common malware
Targeted protection against viruses and malware
Use antivirus software and firewall
Data protection and backups
Phishing emails and social engineering
Secure communication on the Internet
Security on the internet and when using online services and social media
Incident management and responding to security incidents
Databases with Microsoft Access
Databases with Access (full-time 5 days/part-time 10 days)
Working with databases
Creating and managing databases
What is Access?
Using the Access help function
Entering and editing data in tables
Creating and editing tables
Relationships between tables
Field properties
Searching, replacing and sorting data
Working with filters
Entering and editing data in forms
Creating forms (manually)
Working with queries
Creating queries
Editing database objects
Creating reports and labels
Working with reports
Defining indices
Printing data
Digital distribution and sales management
Basics of sales (approx. 1.5 days)
Sales strategies
Sales organization and structures
Development of a sales concept
Forms of distribution
Sales management and processes
Principles for negotiations
Negotiation phases
Roles and tasks in sales (sales staff and management)
Successful selling (approx. 2 days)
Psychology of sales
Obtaining and analyzing customer data
Analysis of customer needs
Target groups/buyer types
Sales talks and presentations
Sales conception
Conducting price negotiations
Closing the sale
Offer follow-up - Follow ups
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Customer Contact (approx. 5 days)
New customer acquisition, customer acquisition, customer acquisition and expansion
Analyzing buying motives
Benefit argumentation
Direct customer contact - customer first
Key account management
Complaint management
Existing customer care
Lead management
Sales Funnel
Customer Experience (CX)
Digitalization in sales (approx. 3 days)
CRM and CRM systems
Sales technologies
Digital sales channels
Success factors in e-business
Digital products, digital services, digital business models
Digital customer interfaces (customer journey map)
Strategic marketing in distribution and sales (approx. 2 days)
Customer centricity
Competitive orientation (USP - Unique Selling Proposition)
Situation analysis with SWOT
Internal and external analysis
Analysis of buyer behavior
Marketing research and forecasting
Market definition and segmentation
Target formulation, target groups
Market selection strategies, market participant strategies
Marketing mix
Sales controlling (approx. 2 days)
Objectives, tasks and instruments of sales controlling
Sales controlling
Distribution law (approx. 1.5 days)
Competition and trademark law
General terms and conditions (AGB)
Commercial agency law
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Changes are possible. The course content is updated regularly.
Once you have completed the course, you will have a basic understanding of important components of information and communication technology as well as basic skills in the areas of word processing, spreadsheets, presentation, internet and communication, IT security and databases.
You are also familiar with the basic structures and processes as well as roles and tasks in sales and distribution. You can apply various sales strategies in discussions with customers and thus retain existing customers as well as acquire new customers. You are also familiar with modern sales technologies and digital sales channels as well as strategic marketing in sales and distribution. You are also familiar with current sales law.
This course is suitable for anyone who wants to gain a professional foothold in sales and distribution. The course is also suitable for lateral entrants, e.g. from technical professions.
Basic IT skills and knowledge of how to use various MS Office programs are a prerequisite for successful and efficient work in professional life.
You will also qualify for a career in sales or distribution and therefore for positions in any company with a sales department.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).