Media design with design thinking

After the course, you will have mastered the Creative Cloud software from Adobe Systems for modern media design. You will also have knowledge of design thinking, an approach to problem solving and idea development, as well as the use of artificial intelligence in a professional environment.
  • Certificates: Design Thinking" certificate
    Certificate "AI-supported media design with Adobe Creative Cloud"
  • Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
  • Teaching Times: Full-time
    Monday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
  • Language of Instruction: German
  • Duration: 9 Weeks

Design Thinking

Introduction to Design Thinking (approx. 1.5 days)

Design Thinking process at a glance

The most important rules and phases of Design Thinking

Practice-oriented approaches and applications

Digital tools and AI in the innovation process


Phase 1: Research (approx. 0.5 days)

Methods of user-centered research

Interview techniques and needs analysis

AI-supported research and information processing


Phase 2: Synthesis (approx. 0.5 days)

Analysis and structuring of findings

Development of problem definitions and personas

Visualization and clustering of results


Phase 3: Ideation (approx. 0.5 days)

Creative techniques for developing ideas

Methods for finding and evaluating solutions

Use of generative AI in the ideation process


Phase 4: Prototyping (approx. 0.5 days)

Development of initial solution approaches and mockups

Introduction to rapid prototyping and click dummies

Digital tools for the visualization of concepts


Phase 5: Testing (approx. 0.5 days)

Methods for carrying out tests and feedback rounds

Analysis and optimization of solution approaches

Iterative work and agile further development


Project work (approx. 1 day)

To consolidate the content learned

Presentation of the project results

AI-supported media design with Adobe Creative Cloud

Adobe Photoshop CC - Image editing and AI (approx. 10 days)

Introduction and working environment

Color and brushes

Selection and cropping

Layers and smart objects

Tonal value and color correction

Montage and transformation

AI-based image editing, Firefly

Camera Raw and RAW optimization

Text, shapes and paths

Output and automation

Specialist knowledge


Adobe Illustrator CC - Vector graphics and AI (approx. 5 days)

Basics of vector graphics, workspaces, anchor points

Firefly in Illustrator, generative shapes, colors, symbols

Text to vector, generative recoloring and color psychology

Interlacing and 3D effects

Font identification with AI

Automatic shape corrections

Corporate design development

Icon design and UI components

Infographics and diagrams


Project work (approx. 5 days)

To consolidate the content learned

Presentation of the project results


Adobe InDesign CC - layout, typography and AI (approx. 10 days)

User interface, sample pages, layout grid

Smart Layout and Auto Style (AI), automatic design and text formatting

Typography, paragraph and character formats, variable fonts

Placing, adjusting and cropping images and graphics

Style transfer

Tables, data merging, GREP styles

Hyperlinks, buttons, ePUB, web export

Accessible design and PDF/UA


Adobe Acrobat Pro - Publishing, accessibility and automation (approx. 5 days)

Acrobat Pro interface and tools

PDF types, export, preflight, comment function

AI-supported accessibility: tags, alternative texts, structure check

Color management, proof, transparency check

Batch processing, smart actions, cloud workflows

Security and digital signatures


Project work (approx. 5 days)

To consolidate the content learned

Presentation of the project results



Changes are possible, the course content is updated regularly.

The design thinking approach can be used to develop innovative and user-centered solutions for complex challenges. You will get to know the principles and the structured, iterative process of design thinking and learn how practice-oriented tools, digital tools and artificial intelligence support creative and interdisciplinary innovation processes.

You will also be able to plan, design and implement creative projects independently, from image editing and vector graphics to layout and print production. You will work confidently with the central programs of the Adobe Creative Cloud (Photoshop, Illustrator, InDesign and Acrobat Pro) and use Adobe Firefly to optimize design processes, automate designs and develop new creative ideas.

Media designers, graphic designers, web designers, communication designers, textile designers, content creators, marketing managers, and UI/UX designers; individuals with degrees in (interior) architecture; professionals in the arts; or those who wish to play an active role in the conception, design, and practical implementation of digital and print media and wish to acquire the necessary knowledge and skills—including the targeted use of current AI technologies in the design process.

Design thinking was initially an innovative method for product development, but it has now spread to the entire corporate culture and is therefore in demand across all industries.

Your future area of application can be in the print and digital sector, but above all in the creation of advertising media. The knowledge you acquire is in demand across all sectors in all areas of design and graphics. With the appropriate know-how, self-employment is also an interesting prospect.

Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.

Didactic concept

Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).

You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.

 

Virtual classroom alfaview®

Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.

 

The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).

We will gladly advise you free of charge.

0800 3456-500 Mon. - Fri. from 8 am to 5 pm
free of charge from all German networks.

Contact

We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm free of charge from all German networks.