Media design with design thinking

Free of cost

by funding

After the course, you will have mastered the Creative Cloud software from Adobe Systems for modern media design. You will also have knowledge of design thinking, an approach to problem solving and idea development, as well as the use of artificial intelligence in a professional environment.
  • Certificates: Design Thinking" certificate
    Certificate "Media design - with Adobe Photoshop, Illustrator, InDesign, Acrobat Pro CC"
  • Examination: Practical project work with final presentations
  • Teaching Times: Full-time
    Monday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
  • Language of Instruction: German
  • Duration: 9 Weeks

Design Thinking

Introduction to Design Thinking (approx. 1 day)

Design Thinking process at a glance

The most important rules and phases of Design Thinking

Practice-oriented approaches and applications


5 phases in a real project (approx. 3 days)


Research Phase

Methodological input on qualitative research

Implementation through practical exercises on a real project


Synthesis phase

Methodical input on analysis and synthesis

Implementation through practical exercises on a real project


Ideation phase

Methodical input on creative techniques and idea development

Implementation through practical exercises on a real project


Prototyping phase

Methodical input on visualization and prototyping (including mockups, click dummies, 3D printing and rapid prototyping)

Implementation through practical exercises on a real project


Testing phase

Methodical input on test methods and iteration, agile approach

Implementation through practical exercises on a real project


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


Project work (approx. 1 day)

To consolidate the content learned

Presentation of the project results

Media design with Adobe Photoshop / Illustrator / InDesign / Acrobat Pro (Adobe CC)

Adobe Photoshop CC (approx. 10 days)

File formats and color modes

Working with Adobe Bridge

Fill layers, patterns and brushes

Changing and optimizing image qualities (view, resolution, image size, workspace)

Transforming image elements

Content dependency

Selecting and masking

Working with layers

Layer styles, blending modes and opacity

Image composition with layer masks

Smart objects

Using color corrections effectively

Working with colors, gradients, Color CC

Repairing and retouching images

Filters and effects

Camera Raw and Bridge

Automating processes

Animation (frame, video sequence)

Outputting and sharing images (digital, print)


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


Adobe Illustrator CC (approx. 6 days)

Creating and editing artboards

Guides, rulers and grids

Draw and edit paths

Draw objects

Selecting, transforming and editing objects

Shaper tool, blending tool (blending)

Interlacing

Place, link and embed images

Converting images into vector graphics (tracing)

Working with colors and contours

Color palettes with Adobe Color

Color gradients and transparency

Layers and masks

Patterns, brushes and symbols

Filters and effects

Texts, typography and Adobe Fonts

Use of the perspective grid

Creating and designing diagrams

Use of libraries

Print preparation and PDF output

Data export and transfer for web and video


Adobe InDesign CC (approx. 12 days)

Page and document layout

Guides, grids, rulers

Creating page layouts with text/graphics

Frames, pen and pencil tools

Text editing, typography

Adding Adobe fonts

Tabs, bulleted lists and numbering

Master pages, nested master pages

Automatic page numbers and section markers

Working with formats and templates

Generating tables of contents

GREP, libraries, snippets

Placement of text, import/export options

Placing, linking and embedding images

Image import/export options

Table design in InDesign

Colors and gradients

Use of layers

Data merging for layouts (book)

Flow around objects (text flow)

Export via "Publish Online" as HTML

Export e-book as EPUB

Alternative layouts, liquid layouts

Create interactive PDF documents

Set up bookmarks

Hyperlinks, buttons, animations

Data check with preflight, soft proof

Print PDF export in detail

Integrate movie and audio files


Adobe Acrobat Pro (approx. 2 days)

Check PDF conformity (e.g. PDF-X3 standard)

Create PDF from file

Merging files

Editing text and images in PDF

Bookmarks and comments

Notes and stamps

Crop or rotate a PDF file

Manage pages

Page transitions and full screen mode

Protect PDF files

Create portfolios

Adding multimedia content to the PDF

Create interactive objects (e.g. buttons)


Project work (approx. 10 days)

To consolidate the content learned

Presentation of the project results



Changes are possible. The course content is updated regularly.

The design thinking approach can be used to develop innovative solutions for complex problems. The design thinking approach is clearly structured, iterative and leaves plenty of room for new perspectives. The course conveys the meaning, process and principles of the method.

You will also be able to use Adobe Systems' Creative Cloud quickly and confidently, giving you professional knowledge of the industry-standard software for modern media design. You process images, graphics and texts into a representative and sophisticated layout.

Media designers, graphic designers, web designers, professionals from artistic professions, public relations, communication and marketing as well as architecture and photography who want to update their skills in creating media products (digital and print).

Design thinking was initially an innovative method for product development, but it has now spread to the entire corporate culture and is therefore in demand across all industries.

Your future area of application can be in the print and digital sector, but above all in the creation of advertising media. The skills you acquire are in demand across all design and graphics sectors. With the appropriate know-how, self-employment is also an interesting prospect.

Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.

Didactic concept

Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).

You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.

 

Virtual classroom alfaview®

Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.

 

The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).

We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm
free of charge from all German networks.
Contact
We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm free of charge from all German networks.