Media design with job-related German language support

The course first teaches the theoretical content from the most common business fields, including job-related German language support. You will also learn how to use the Creative Cloud from Adobe Systems for modern media design for the representative processing of images, graphics and texts. You will be introduced to Adobe Photoshop, InDesign and Illustrator CC as well as Acrobat Pro. You will also learn about AI support in the aforementioned Adobe Creative Cloud programs and the use of Adobe Firefly.
  • Certificates: Certificate "Media design with vocational German language support"
  • Additional Certificates: Certificate "Vocational German language support for the commercial/technical sector"
    Certificate "AI-supported media design with Adobe Creative Cloud"
  • Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
    Zertifizierungsprüfung Berufsbezogene Deutschförderung
  • Teaching Times: Full-time
    Monday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
  • Language of Instruction: German
  • Duration: 16 Weeks

Job-related German language support for the commercial/technical sector

General language skills (approx. 1 day)

Repetition of important grammar topics and application of complex linguistic structures of German grammar

Reading and understanding texts from different areas, global and selective reading comprehension

Improving listening comprehension


Correspondence in a professional environment (approx. 2 days)

Layout and letter design

Contemporary salutations and letter introductions

Customer-oriented letters and e-mails

Reporting

Cover letters according to DIN 5008


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


Professional field of communication management (approx. 3 days)

Confident communication in the company

Forms of communication in teams

Meetings and presentations

Conflict management

Staff appraisals

Job interviews

Sales and consultation meetings

Writing offers

Trade fairs and product presentations

Complaints


Business career field (approx. 6 days)

Human resources, management and labor law

Finance and controlling

Payroll accounting


Professional field of marketing (approx. 6 days)

Advertising

Market analysis and market research

Online marketing and e-commerce


Company processes (approx. 9 days)

Restructuring, process management, process changes

Digital transformation

Changes in energy management and environmental protection

Project management


Occupational field logistics and trade (approx. 8 days)

production

Purchasing

Delivery and transportation

Retail trade


Project work, certification preparation and certification examination (approx. 5 days)

AI-supported media design with Adobe Creative Cloud

Adobe Photoshop CC - Image editing and AI (approx. 10 days)

Introduction and working environment

Color and brushes

Selection and cropping

Layers and smart objects

Tonal value and color correction

Montage and transformation

AI-based image editing, Firefly

Camera Raw and RAW optimization

Text, shapes and paths

Output and automation

Specialist knowledge


Adobe Illustrator CC - Vector graphics and AI (approx. 5 days)

Basics of vector graphics, workspaces, anchor points

Firefly in Illustrator, generative shapes, colors, symbols

Text to vector, generative recoloring and color psychology

Interlacing and 3D effects

Font identification with AI

Automatic shape corrections

Corporate design development

Icon design and UI components

Infographics and diagrams


Project work (approx. 5 days)

To consolidate the content learned

Presentation of the project results


Adobe InDesign CC - layout, typography and AI (approx. 10 days)

User interface, sample pages, layout grid

Smart Layout and Auto Style (AI), automatic design and text formatting

Typography, paragraph and character formats, variable fonts

Placing, adjusting and cropping images and graphics

Style transfer

Tables, data merging, GREP styles

Hyperlinks, buttons, ePUB, web export

Accessible design and PDF/UA


Adobe Acrobat Pro - Publishing, accessibility and automation (approx. 5 days)

Acrobat Pro interface and tools

PDF types, export, preflight, comment function

AI-supported accessibility: tags, alternative texts, structure check

Color management, proof, transparency check

Batch processing, smart actions, cloud workflows

Security and digital signatures


Project work (approx. 5 days)

To consolidate the content learned

Presentation of the project results



Changes are possible. The course content is updated regularly.

General knowledge of German (B1) is a prerequisite for participation in the course.

After the course, you will be able to plan, design and implement creative projects independently, from image editing and vector graphics to layout and print production. You will work confidently with the central programs of the Adobe Creative Cloud (Photoshop, Illustrator, InDesign and Acrobat Pro) and use Adobe Firefly to optimize design processes, automate designs and develop new creative ideas.

The course also includes work-related German language support. Here you will learn how to draft business correspondence in accordance with current regulations and how to communicate confidently both internally and externally. The theoretical content from the most common business fields is supplemented by language components to ensure integration into the German job market.

Media designers, graphic designers, web designers, professionals from artistic professions, public relations, communication and marketing as well as architecture and photography who want to update their skills in the creation of media products (digital and print), taking into account an integrative part.

Your future area of application can be in the print and digital sector, but above all in the creation of advertising media. The knowledge you acquire is in demand across all sectors in all areas of design and graphics. With the appropriate know-how, self-employment is also an interesting prospect.

The course also provides you with work-related German language training to enable you to write business correspondence in accordance with current regulations and to communicate confidently both internally and externally.

Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.

Didactic concept

Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).

You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.

 

Virtual classroom alfaview®

Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.

 

The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).

We will gladly advise you free of charge.

0800 3456-500 Mon. - Fri. from 8 am to 5 pm
free of charge from all German networks.

Contact

We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm free of charge from all German networks.