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Certificates: Certificate "Basic knowledge of web design and CMS"
Certificate "AI-supported media design with Adobe Creative Cloud" -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
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Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 12 Weeks
Basic knowledge of web design and CMS
Basics of web design HTML5 and CSS3 with Adobe Dreamweaver and Notepad++ (approx. 12 days)
Introduction to the topic
Introduction to development environments (Notepad++ and Dreamweaver)
Components of a website
Search engine friendly basic structure of HTML5
Code guideline and naming conventions
Structure of HTML tags and attributes
Hyperlinks (relative, absolute file path, internal, external links)
Lists, images, tables, forms
Formatting with CSS3 (Cascading Style Sheets)
Fixed and responsive (flexible) websites
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Planning and structuring websites (approx. 2 days)
Concept process, resource planning, monetization
Concept, page and structure design of a website/web project
Preparing image material (sizes, cropping, web-optimized storage)
Legal issues (imprint, data protection, disclaimer)
CMS basics with WordPress (approx. 3 days)
Dashboard (user interface) of WordPress
User management and profile (password-protected areas and rights management)
Media management
Comments management
Creating and editing pages and posts
Visual and text editor
Publishing
Design area: menus, widgets, CSS editor, theme example
Providing downloads
Theoretical information on updates
Project work (approx. 3 days)
To reflect on and consolidate the content learned
Presentation of the project results
AI-supported media design with Adobe Creative Cloud
Adobe Photoshop CC - Image editing and AI (approx. 10 days)
Introduction and working environment
Color and brushes
Selection and cropping
Layers and smart objects
Tonal value and color correction
Montage and transformation
AI-based image editing, Firefly
Camera Raw and RAW optimization
Text, shapes and paths
Output and automation
Specialist knowledge
Adobe Illustrator CC - Vector graphics and AI (approx. 5 days)
Basics of vector graphics, workspaces, anchor points
Firefly in Illustrator, generative shapes, colors, symbols
Text to vector, generative recoloring and color psychology
Interlacing and 3D effects
Font identification with AI
Automatic shape corrections
Corporate design development
Icon design and UI components
Infographics and diagrams
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Adobe InDesign CC - layout, typography and AI (approx. 10 days)
User interface, sample pages, layout grid
Smart Layout and Auto Style (AI), automatic design and text formatting
Typography, paragraph and character formats, variable fonts
Placing, adjusting and cropping images and graphics
Style transfer
Tables, data merging, GREP styles
Hyperlinks, buttons, ePUB, web export
Accessible design and PDF/UA
Adobe Acrobat Pro - Publishing, accessibility and automation (approx. 5 days)
Acrobat Pro interface and tools
PDF types, export, preflight, comment function
AI-supported accessibility: tags, alternative texts, structure check
Color management, proof, transparency check
Batch processing, smart actions, cloud workflows
Security and digital signatures
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Changes are possible. The course content is updated regularly.
Once you have completed the course, you will have a sound basic knowledge of web design and content management. You can work with the Dreamweaver program and are familiar with the WordPress CMS.
You will also be able to plan, design and implement creative projects independently, from image editing and vector graphics to layout and print production. You will work confidently with the central programs of the Adobe Creative Cloud (Photoshop, Illustrator, InDesign and Acrobat Pro) and use Adobe Firefly to optimize design processes, automate designs and develop new creative ideas.
Media designers, graphic designers, web designers, professionals from artistic professions, public relations, marketing and communication, architecture and photography as well as creative career changers who would like to familiarize themselves with the design of digital and printed media with the Adobe Creative Cloud.
Your future field of work can be in the editorial print and digital area, as well as in the creation of advertising media. Future employers may include graphic design, advertising, web, multimedia or full-service agencies, as well as software and database providers. With the appropriate know-how, self-employment is also an interesting prospect.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).