Media design with business English

The course teaches you how to use the Creative Cloud from Adobe Systems for modern media design and refreshes your English language skills. You will learn how artificial intelligence (AI) is used in your professional environment.
  • Certificates: Certificate "AI-supported media design with Adobe Creative Cloud"
    TOEIC® certificate (Test of English for International Communication)
  • Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
    TOEIC®-Test (Test of English for International Communication)
  • Teaching Times: Full-time
    Monday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
  • Language of Instruction: German
  • Duration: 12 Weeks

AI-supported media design with Adobe Creative Cloud

Adobe Photoshop CC - Image editing and AI (approx. 10 days)

Introduction and working environment

Color and brushes

Selection and cropping

Layers and smart objects

Tonal value and color correction

Montage and transformation

AI-based image editing, Firefly

Camera Raw and RAW optimization

Text, shapes and paths

Output and automation

Specialist knowledge


Adobe Illustrator CC - Vector graphics and AI (approx. 5 days)

Basics of vector graphics, workspaces, anchor points

Firefly in Illustrator, generative shapes, colors, symbols

Text to vector, generative recoloring and color psychology

Interlacing and 3D effects

Font identification with AI

Automatic shape corrections

Corporate design development

Icon design and UI components

Infographics and diagrams


Project work (approx. 5 days)

To consolidate the content learned

Presentation of the project results


Adobe InDesign CC - layout, typography and AI (approx. 10 days)

User interface, sample pages, layout grid

Smart Layout and Auto Style (AI), automatic design and text formatting

Typography, paragraph and character formats, variable fonts

Placing, adjusting and cropping images and graphics

Style transfer

Tables, data merging, GREP styles

Hyperlinks, buttons, ePUB, web export

Accessible design and PDF/UA


Adobe Acrobat Pro - Publishing, accessibility and automation (approx. 5 days)

Acrobat Pro interface and tools

PDF types, export, preflight, comment function

AI-supported accessibility: tags, alternative texts, structure check

Color management, proof, transparency check

Batch processing, smart actions, cloud workflows

Security and digital signatures


Project work (approx. 5 days)

To consolidate the content learned

Presentation of the project results

Business English

General language part (approx. 4 days)

Basic structures of the English language

Tenses (simple, continuous, perfect), questions

Active/passive voice

Adjective/adverb

Modal verbs

Conditional

British and American English

Important idioms

Presenting in English


Communicative part (approx. 5 days)

Establishing and maintaining customer contacts, telephone calls, correspondence

Presentation of business visits

Dealing with complaints

Describing products

Writing letters and emails using common phrases on topics such as orders, quotations

Communicating the hierarchical structure of the company


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


Business English (approx. 6 days)

Writing business correspondence

Influencing

Professional discussion of topics such as company structure, marketing and sales

Reporting on market analyses, discussion of financial trends

On a business trip: At the reception, in the hotel, in the restaurant

Appearance in meetings

Describing processes and procedures

Conducting negotiations and reaching agreements

Developing and communicating plans/projects

Preparing presentations

English-language job descriptions

Anglo-Saxon application process

Writing the CV

Interview: confident presentation of experience and qualifications


Project work, certification preparation and TOEIC® certification exam (approx. 5 days)



Changes are possible. The course content is updated regularly.

Prerequisite for participation in the course is previous knowledge of English (secondary school level).

After the course, you will be able to plan, design and implement creative projects independently, from image editing and vector graphics to layout and print production. You will work confidently with the central programs of the Adobe Creative Cloud (Photoshop, Illustrator, InDesign and Acrobat Pro) and use Adobe Firefly to optimize design processes, automate designs and develop new creative ideas.

You will also improve your English language skills in a practical way so that you can be successful in the international workplace. The course concludes with the internationally recognized TOEIC® test, which provides you with the best possible proof of your acquired knowledge.

Media designers, graphic designers, web designers, professionals from artistic professions, public relations, marketing and communication, architecture and photography as well as creative career changers who would like to familiarize themselves with the design of digital and printed media with the Adobe Creative Cloud.

The additional English qualification is useful for anyone for whom a solid command of the English language is important for their professional tasks.

Your future area of application can be in the print and digital sector, but above all in the creation of advertising media. The knowledge you acquire is in demand across all sectors in all areas of design and graphics. With the appropriate know-how, self-employment is also an interesting prospect.

With the meaningful TOEIC® test, you also provide a detailed insight into your acquired qualifications in the language environment and thus facilitate your career entry and advancement.

Didactic concept

Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).

You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.

 

Virtual classroom alfaview®

Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.

 

The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).

We will gladly advise you free of charge.

0800 3456-500 Mon. - Fri. from 8 am to 5 pm
free of charge from all German networks.

Contact

We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm free of charge from all German networks.