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Certificates: Google Ads" certificate
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Examination: Praxisbezogene Projektarbeit mit Abschlusspräsentation
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Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 2 Weeks
Digital marketing basics (approx. 1 day)
Introduction to digital marketing and current trends
Role of Google Ads in performance marketing
Customer journey, funnel models
Synergies with SEO and social media
Account setup and interface (approx. 0.5 days)
How Google Ads works
Advertising networks
Account hierarchy, account setup
Understanding the user interface
Campaigns and ad structure (approx. 2 days)
Campaign types, Demand Gen campaigns
Performance Max
Developing campaigns and ads
Designing landing pages
Conversion goals
Setup via Google Tag Manager
Analysis of conversion paths
Keyword strategies and ad texts with AI (approx. 2 days)
Keyword research and tools
Search intent and keyword options
Design of ads (AIDA, CTA)
Budgeting and Google Ads Manager (approx. 1.5 days)
Costs and budget of Ads campaigns
Smart bidding
Evaluation of reports and statistics
Success monitoring and optimization
Introduction to the Google Ads Manager
Performance measurement and controlling (approx. 1 day)
Dashboard usage
KPIs (CTR, conversion rate)
AI in marketing and AI assets (approx. 1 day)
Introduction to AI-supported campaigns
Use of ChatGPT for text optimization
AI-generated images and videos
Project work (approx. 1 day)
To consolidate the content learned
Presentation of the project results
Changes are possible. The course content is updated regularly.
After completing the course, you will know how to set up a Google Ads account, structure campaigns, select suitable keywords and design targeted ad formats. You will also be able to apply budgeting strategies and optimize your success through tracking and reporting.
The course is aimed at all specialists and managers from the fields of PR, marketing, product management, advertising, communication and anyone who would like to acquire or refresh their basic knowledge of Google Ads.
The knowledge you acquire in Google Ads enables you to increase the online visibility of companies and target customers, for example in marketing agencies, companies with their own marketing teams or as an independent consultant.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).