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Certificates: Certified Business Manager" certificate
Certificate "Artificial intelligence (AI) for managers" -
Examination: Practical project work with final presentations
Certified Business Manager -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 5 Weeks
Management and corporate planning
Management (approx. 1 day)
Hierarchy levels
Management methods
Planning horizons
Management functions
Management control loop
Management instruments
Objectives, methods and instruments of business plan preparation (approx. 3 days)
Basics of business plan preparation
Analysis and planning tools (SWOT analysis, scenario analysis, portfolio analysis, creativity techniques)
Contract law (approx. 1 day)
Declarations of intent
Warranty and guarantee
Types of contract and their disruptions
Law on contractual defects (subsequent performance, withdrawal, purchase price reduction, compensation)
General terms and conditions (AGB)
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Commercial and company law (approx. 1 day)
Types of merchants
company forms
Commercial practices
Special features of commercial law
Commercial register and publicity
Introduction to insolvency law
Project planning (approx. 0.5 days)
basics
Resource planning
Planning steps
Errors in project planning
Environment analysis (approx. 0.5 days)
Company analysis
Industry analysis
Location analysis
Competition analysis
Marketing (approx. 3 days)
Market analysis and market segmentation
Basics of market research
Instruments of the marketing mix
Advertising and supporting instruments
Financial planning (approx. 1 day)
Overview of
Instruments
Planning investment calculation (approx. 2 days)
Basics
Investment calculation methods
Limits and problems of capital budgeting methods
Key figures
Financial planning (approx. 1 day)
Basics
Equity and debt financing
External and internal financing
Key figures
Controlling (approx. 1 day)
Tasks and objectives of controlling
Areas of controlling
Controlling instruments
Project work, certification preparation and certification examination (approx. 5 days)
Artificial intelligence (AI) for managers
Basics of artificial intelligence (AI) (approx. 0.5 days)
What is AI and when do we talk about it?
Introduction and history
Why is AI booming right now?
Terminology (AI, deep learning and machine learning)
Supervised, unsupervised, reinforcement learning
Limits of AI (approx. 0.5 days)
Data bias
Explainability of the algorithms
Rare borderline cases in the application
Quality of the training data
Data (approx. 0.5 days)
Data preparation and cleansing
Typical problems with data
How much data does AI need?
Public data sources and crowdlabeling
Why is data the real intellectual property, not the algorithms?
Possible uses of AI in companies (approx. 0.5 days)
Practical examples for the use of AI
Common problems of AI in the application
Effects of AI on the understanding of leadership (approx. 0.5 days)
What skills will managers need in the future?
What influence will AI have on employee management?
How can managers shape collaboration with AI?
Changes in the decision-making process due to AI
Strategies for successful leadership in the context of AI
Building trust in AI
Preparing employees for the use of AI (approx. 0.5 days)
Developing an AI strategy for the company
Dealing with ethical issues in connection with AI
Best practices and exchange of experience
Discussion of best practices in leadership in the context of AI
Case studies from practice (approx. 0.5 days)
How do I use prompting in my area? (approx. 0.5 days)
Project work (approx. 1 day)
To consolidate the content learned
Presentation of the project results
Changes are possible. The course content is updated regularly.
You know how different business plans for projects and companies are created from an economic point of view and apply the most important economic planning and marketing tools. You have knowledge of contract law and are familiar with the content of commercial and company law as well as the basics of financial planning.
In addition, you will have the basic knowledge and practical skills required for the successful use of AI technologies in companies. You will be able to understand, evaluate and select AI systems and consider ethical issues related to artificial intelligence.
With your meaningful certificate, you prove your business planning knowledge and provide a detailed insight into the qualifications you have acquired to improve your career entry and advancement.
Additional know-how in artificial intelligence (AI) helps you as a specialist and manager to advance companies in the digital transformation and to use AI as a tool to improve efficiency, decision-making and innovative strength.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).