Management and corporate planning as well as artificial intelligence (AI) and prompting for executives and project managers

First, you will learn about AI technologies and prompting as well as practical applications. You will then acquire important business planning knowledge in the areas of business planning, budgeting, investment calculation and economic planning and marketing tools.
  • Certificates: Certificate "Artificial intelligence (AI) and prompting for managers and project managers"
    Certified Business Manager" certificate
  • Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
    Certified Business Manager:in
  • Teaching Times: Full-time
    Monday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
  • Language of Instruction: German
  • Duration: 5 Weeks

Artificial intelligence (AI) and prompting for managers and project managers

Basics of artificial intelligence (AI) (approx. 0.5 days)

What is AI?

How AI works and areas of application

Importance and relevance for managers and project managers


Prompting - Effective collaboration with AI systems (approx. 1 day)

Introduction to prompting and AI dialogs

Prompting strategies: Zero-shot, few-shot, chain-of-thought, multi-prompting

Key components for effective prompting

Application in a management and project context

Recognizing pitfalls (bias, hallucination)


Use cases and possible applications of AI in companies (approx. 0.5 days)

Practical examples and tools such as ChatGPT, Copilot Chat and Gamma

Management perspective - personnel development, communication, decision support

Project perspective - project planning, resource deployment, monitoring and reporting


Legal basics (approx. 0.5 days)

EU AI Act and implications for companies and projects

Copyright, right of use, data protection, GDPR


Opportunities, risks and ethical issues (approx. 0.5 days)

Bias, hallucination and data quality

Responsible use of AI in the company


Effects of AI on the understanding of leadership (approx. 1 day)

Communication in the age of AI - human-machine collaboration

Preparing employees for the use of AI

Making management tasks more efficient with AI

AI-supported control, change management in hybrid teams


Project work (approx. 1 day)

To consolidate the content learned

Presentation of the project results

Management and corporate planning

Management (approx. 1 day)

Hierarchy levels

Management methods

Planning horizons

Management functions

Management control loop

Management instruments


Objectives, methods and instruments of business plan preparation (approx. 3 days)

Basics of business plan preparation

Analysis and planning tools (SWOT analysis, scenario analysis, portfolio analysis, creativity techniques)


Contract law (approx. 1 day)

Declarations of intent

Warranty and guarantee

Types of contract and their disruptions

Law on contractual defects (subsequent performance, withdrawal, purchase price reduction, compensation)

General terms and conditions (AGB)


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


Commercial and company law (approx. 1 day)

Types of merchants

company forms

Commercial practices

Special features of commercial law

Commercial register and publicity

Introduction to insolvency law


Project planning (approx. 0.5 days)

basics

Resource planning

Planning steps

Errors in project planning


Environment analysis (approx. 0.5 days)

Company analysis

Industry analysis

Location analysis

Competition analysis


Marketing (approx. 3 days)

Market analysis and market segmentation

Basics of market research

Instruments of the marketing mix

Advertising and supporting instruments


Financial planning (approx. 1 day)

Overview of

Instruments


Planning investment calculation (approx. 2 days)

Basics

Investment calculation methods

Limits and problems of capital budgeting methods

Key figures


Financial planning (approx. 1 day)

Basics

Equity and debt financing

External and internal financing

Key figures


Controlling (approx. 1 day)

Tasks and objectives of controlling

Areas of controlling

Controlling instruments


Project work, certification preparation and certification examination (approx. 5 days)



Changes are possible. The course content is updated regularly.

Basic commercial knowledge (balance sheet and income statement) is a prerequisite.

You know how different business plans for projects and companies are created from an economic point of view and apply the most important economic planning and marketing tools. You have knowledge of contract law and are familiar with the content of commercial and company law as well as the basics of financial planning.

In addition, you will have basic knowledge and practical skills for the use of AI technologies in a corporate and project context. You are proficient in using tools such as ChatGPT, Copilot Chat and Gamma and can develop strategies to understand, evaluate and select AI systems. You will also be able to take legal and ethical aspects into account and successfully support employees and project teams in the use of AI.

The course is aimed at anyone who would like to acquire basic knowledge of business management and planning or would like to deepen their knowledge.

With your meaningful certificate, you prove your business planning knowledge and provide a detailed insight into the qualifications you have acquired to improve your career entry and advancement.

Additional know-how in artificial intelligence (AI) helps you as a specialist and manager to advance companies in the digital transformation and to use AI as a tool to improve efficiency, decision-making and innovative strength.

Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.

Didactic concept

Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).

You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.

 

Virtual classroom alfaview®

Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.

 

The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).

We will gladly advise you free of charge.

0800 3456-500 Mon. - Fri. from 8 am to 5 pm
free of charge from all German networks.

Contact

We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm free of charge from all German networks.