AI consultant and Adobe Desktop Publishing

Role of AI officers in the compliance context (approx. 1 day)

Introduction to the role of AI officers

Tasks and responsibilities

Differentiation from other roles

Introduction to professional communication with AI (approx. 1 day)

Basics, strategies and types of prompting

Key components for effective prompting

Building an internal prompt library

Legal basics (approx. 2 days)

Overview of relevant laws and regulations: GDPR, AI Act, product liability, copyright law

In-depth study: EU AI Act (approx. 2 days)

Structure, objectives, classification

Risk classes

Obligations for suppliers, operators, importers and distributors

Conformity assessment

Documentation and transparency obligations

Post-market monitoring and reporting obligations

Management systems and standards (approx. 2 days)

Overview of ISO/IEC 42001

Importance of AI management systems (AIMS)

Integration into existing management systems (e.g. ISO 9001, ISO 27001)

Compliance strategies

Governance frameworks

Risk management, data protection and ethics (approx. 3 days)

Types of risk (bias, errors, ethical risks)

Strategic risk assessment

Risk matrix

Excursus: Risks of AI agents

Action planning

Data protection and data security for AI systems

Data ethics and transparency requirements

Quality assurance in AI projects (approx. 3 days)

Quality assurance and acceptance processes

Stakeholder analysis

Communication strategies

Training concepts for employees

Data management (approx. 1 day)

Basics of data quality

Principles of data integrity

Development of data management structures

Change management (approx. 2 days)

Dealing with resistance during AI introductions

Training concepts for employees

Development of a change management plan

Excursus: Strategic AI roadmap

Project work, certification preparation and certification exam "AI representative with TÜV Rheinland-certified qualification" (approx. 3 days)

Fundamentals of operational AI projects (approx. 5 days)

Introduction to AI, ML, DL, NLP and computer vision (operational focus)

Roles and tasks: Setting up, operating and reviewing the effectiveness of the management system in accordance with ISO 42001

Role delineation and collaboration: AI officer, AI manager and AI auditor

Identification and evaluation of operational use cases in the company

Project initiation: target definition, scope, feasibility analysis

Stakeholder management

Value creation and ROI through AI

Successful AI initiatives in management

Data management and use of tools (approx. 3 days)

Data preparation, quality and integration

Selection and implementation of AI tools and platforms

Practical prompting for text, image and video applications

Building simple data pipelines

Introduction to MLOps concepts

AI automation options in operation

Model training, validation and use (approx. 2 days)

Training and validation of models

Test procedures: Black box, white box, unit tests

Use of models

Monitoring and iterative optimization

Integration of AI agents in projects

Risk management and quality assurance (approx. 2 days)

Technical risk analysis: bias metrics, fairness tests, model error analysis

Quality assurance: KPIs, monitoring, acceptance processes

Management system according to ISO 42001

Security and explainability of AI systems

Operational project management and agile methods (approx. 2 days)

Agile methods: Scrum, Kanban, iterative deployment cycles

Resource and budget planning

Team and stakeholder communication

Ongoing optimization and problem-solving strategies (CIP)

Cooperation with external partners

Organizational development, governance and change management (approx. 3 days)

Analysis of business processes

Maturity level analysis, GAP analysis

Creation of an AI roadmap

AI governance and strategy development

Development of a sustainable organizational structure

Responsibilities

Practical handling of resistance in AI operations

Sustainability and corporate digital responsibility (CDR)

Project work, certification preparation and certification exam "AI Manager with TÜV Rheinland certified qualification" (approx. 3 days)

Basics of Operation (approx. 1 day)

Important keyboard shortcuts

Creative Cloud and Adobe Bridge

Efficient image search and image databases

Cloud collaboration and Adobe Express integration

AI in Photoshop (approx. 1 day)

Generative AI from Adobe

Legal Aspects: Copyright, Image Sources, Attribution Requirements

Opportunities and limitations of AI in creative workflows

Generative Fill, Generative Expand, Neural Filters, AI selection and cropping techniques

AI-powered workflows in practice

Key Techniques (approx. 1 day)

Rulers and guide lines

Changing the workspace, rotating the image

Scaling, filling, transforming

Smart objects, shape grids

Content-Aware Scale and AI-powered transformations

Working with Layers (approx. 2 days)

Stack order, panel overview

Layer compositions

Opacity and blending modes, layer styles

Blend, adjustment, and fill layers

Team collaboration with Creative Cloud Libraries

Selection Methods (approx. 1 day)

AI-based selection techniques (Adobe Sensei)

Object Selection Tool

Quick Selection and Subject Selection tools

Selection Brush tool

Pen tool 

Automated cropping using generative AI

Masks and transitions (approx. 2 days)

Automated mask generation

Mask contents

Blending motifs with gradient masks

Clip masks, vector masks, channel masks

Generative Fill for object expansion

Use of AI for complex composites

Colors and Color Corrections (approx. 1 day)

Color settings and color spaces

Histogram, Color Picker tool

Adobe Color and CC Library

Recoloring via Fill Layer (CD/CI Colors)

Automated adjustment with AI

Create color palettes from images and develop AI-powered color schemes

Retouching and Corrections (approx. 1 day)

Beauty retouching

Lens aberrations

Body styling

Neural filters, AI-assisted retouching

AI-powered skin and portrait enhancements, including a realism check

Filters and Effects (approx. 1 day)

Non-destructive editing with smart filters

Image Looks and Creative Filters

Image sharpness and blurring

Using AI Style Transfer

Introduction to Adobe Camera Raw (approx. 1 day)

White balance, RAW color corrections

Automatic perspective correction

Linking RAW and Photoshop

AI-powered RAW optimizations

Scripting and Automation (approx. 1 day)

Image processor

Contact sheet

Merge into HDR Pro

Actions and batch processing

Create Droplet

AI-powered automations and plugin usage

Animation and web banners (approx. 2 days)

Frame animation (GIF)

Video clips with audio

Web banners

Export optimized for social media and responsive ads

Prepress, cross-media publishing (approx. 1 day)

Image compression

Print output and color proof

AI-powered preflight checks and sustainable publishing strategies

Project work (approx. 5 days)

To consolidate the content learned

Presentation of the project results

Layout basics (approx. 1 day)

Project workflow, planning and conception

Introduction to working environment, user interface and tools

Document and program settings

Workspaces

Important keyboard commands (shortcuts)

Navigation, page and document structure

Artificial Intelligence in the Workflow (approx. 1 day)

AI in design workflows

Copywriting and text optimization (e.g., claims, headlines, translations)

Automating tasks with AI-powered plugins and scripts

Applications for color palettes, mood boards, and typography suggestions

Opportunities, risks, and legal aspects (copyright, ethics)

Prompt engineering: targeted control of AI outputs

Layout creation techniques (approx. 2 days)

Creating page layouts with text/graphics

Margins and columns, guidelines, rulers

Working with frames and corner options

Aligning and transforming objects, Pathfinder

Properties panel

Creating and saving document templates (*.indt)

Layout customization methods (e.g. Liquid Layout)

Creating alternative layouts

Visually implement complex layout ideas (approx. 2 days)

Create design grids for layouts

Use of master pages, nested master pages

Automatic page numbers

Generating section marks

Managing complex layout content with layers

AI-generated color and grid suggestions

Creating accessible layouts (accessibility check)

Text Editing and Typography (approx. 2 days)

Introduction to fonts and font families

Classification and properties

Introduction to Adobe Fonts (Typekit), Variable Fonts

Text placement, import/export options

Text frame linking, Smart text flow

Text editing, hyphenation, page break options

Alignment to the Baseline Grid

Text on a path

Generating text and reviewing typographic suggestions with AI

Use of AI for tone-of-voice adjustments and accessibility

Using Text Formats in a Variety of Ways (approx. 1 day)

Define character and paragraph formats

Defining and inserting GREP and text variables

Creating tables of contents

Libraries, snippets, and object formats

Layout template (template) with text formats

Using the book function

Automatic text variations and content structuring with AI

Collaboration via Creative Cloud Libraries

Working with Lists and Tables (approx. 1 day)

Tabs, bulleted lists, and numbering

Data import and conversion options

Creating and editing tables

Data preparation with AI (converting tables/text)

Working with Images and Graphics (approx. 1 day)

Raster images and vector graphics

Image resolution and color space (RGB, CMYK)

Placing and managing images and graphics

Working with links (control panel)

Importing image data (import/export options) from Adobe Photoshop, Adobe Illustrator, and others

Frame fitting options

Clipping paths and cutouts

Wrapping text around images and objects

Generative image editing, cropping, and retouching with AI

AI-powered background removal and style transfers

Colors, Effects (approx. 1 day)

Print and screen colors

Professionally design, create, and save using colors and color gradients

Use of color sets, e.g., for projects with CI guidelines

Using Adobe Color

Working with effects and transparencies

Soft gradient edge tools

Automatically generate color palettes and CI-compliant suggestions using AI

Automatically suggest trend colors and brand colors

Digital Publishing and Interactivity (approx. 2 days)

On-Screen Presentation and Promotion

Planning, Design, and Implementation of Interactive Documents (PDF, EPUB)

Buttons, hyperlinks, and bookmarks

Animations and page transitions

Embedding AV media, SVG import and export

Fixed-layout e-books (EPUB 3.0)

HTML, CSS, and tag export

Viewer app (e.g., Adobe Digital Editions)

Publish Online feature

Automatically create text/target audience variants with AI

Print output, cross-media publishing (approx. 1 day)

Color management, ICC profiles

Data check, soft proof, and color application

Links and preflight settings

PDF/X export for professional printing

Printing and sharing documents

Saving for the web (e.g., PNG, JPG, GIF, SVG)

Resource-efficient printing and digital strategies

PDF/UA export and quality checking of accessible documents

Project work (approx. 5 days)

To consolidate the content learned

Presentation of the project results

Basics of Vector Graphics and AI-Assisted Work (approx. 1 day)

Differences between raster images and vector graphics

Anatomy of a path

Resolution, scalability, and file formats

Overview of the current Illustrator interface

Introduction to AI-powered features (e.g., Generative Recoloring, Text-to-Vector Graphics)

Overview of Adobe Firefly and the integration of generative AI features into Illustrator

Setup and Navigation (approx. 1 day)

The Right Color Space (RGB, CMYK, Web)

Color Management Basics

Customizing presets

Custom Toolbar and Workspaces

Artboards (including for responsive layouts)

Rulers, guides, and grids

Zoom and View

Information panel and history

Creative Cloud Libraries and cloud-based workflows

Drawing Objects (approx. 2 days)

Transforming, Aligning, Pathfinder

Organizing objects hierarchically

Working in groups

Organizing objects into layers

Modifying appearance properties

Shape tool and masks

Width and Blend tools

Graphic styles and symbols

3D and material effects (current features)

Using AI-powered tools for rapid development of shape variations and layout ideas

Images (approx. 1 day)

Link, embed, and crop pixel images

Organize image material efficiently

Vectorize pixel images (Image Trace)

AI-powered vectorization and recoloring 

Mockup features for presentations

Paths and Free Forms (approx. 2 days)

Creating, modifying, and combining shapes

Editing grid and anchor points

Editing, connecting, and simplifying paths

Intuitively deforming objects

Working precisely with the Pen Tool

Developing creative shape variations using AI-powered features

Brushes (approx. 1 day)

Brush tips and brush types

Creating Your Own Brushes

Using libraries

Developing style variations and creative effects with the help of modern features

Color Schemes and Patterns (approx. 2 days)

Colors for areas and outlines

Color Swatches panel, color swatch libraries

Using Adobe Color

Color assistance, harmonies, and conversion

Global colors, spot colors

Gradients and freehand gradients

Transparency panel

Recoloring images

Pattern options

Basics of accessible color design

Text Design (approx. 1 day)

Touch-Type text tool

Area and path text

Filter fonts and assign fonts

Using Adobe Fonts

Variable fonts

Converting Text to Paths

Typography for print and web

Developing layout variations with AI-powered features

Charts (approx. 1 day)

Settings and data entry

Import from Excel

Chart designs

Coloring and editing charts

Creating modern infographics

Development of alternative layout and color variations

Illustrator for Web Design and UI/UX (approx. 3 days)

Color Modes and Color Management for the Web

Preparing Artboards for Responsive Design

Working with a grid system

Components, variants, and design system basics

Page Design – From Wireframe to Mockup

Designing Web-Optimized Vector Graphics

Creating and optimizing SVG icons and illustrations for digital products

SVG export

Designing UI components: icons, buttons, forms, and checkboxes

Efficient variant development using the latest Illustrator features

Data Export and Sharing (approx. 1 day)

Saving vector graphics correctly

Print preparation and PDF output

Color profiles and PDF standards

Export for responsive web design

SVG optimization

Best practices for SVG files on the web (performance, scalability, accessibility)

Exporting CSS properties

Transfer to the printer or developer

Project work (approx. 4 days)

To consolidate the content learned

Presentation of the project results