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Certificates: Certificate "AI representative with TÜV Rheinland-certified qualification"
E-Commerce" certificate -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
KI-Beauftragte:r mit TÜV Rheinland geprüfter Qualifikation -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 8 Weeks
Artificial intelligence: AI officers with TÜV Rheinland-certified qualifications
Role of AI officers in the compliance context (approx. 1 day)
Introduction to the role of AI officers
Tasks and responsibilities
Differentiation from other roles
Introduction to professional communication with AI (approx. 1 day)
Basics, strategies and types of prompting
Key components for effective prompting
Building an internal prompt library
Legal basics (approx. 2 days)
Overview of relevant laws and regulations: GDPR, AI Act, product liability, copyright law
In-depth study: EU AI Act (approx. 2 days)
Structure, objectives, classification
Risk classes
Obligations for suppliers, operators, importers and distributors
Conformity assessment
Documentation and transparency obligations
Post-market monitoring and reporting obligations
Management systems and standards (approx. 2 days)
Overview of ISO/IEC 42001
Importance of AI management systems (AIMS)
Integration into existing management systems (e.g. ISO 9001, ISO 27001)
Compliance strategies
Governance frameworks
Risk management, data protection and ethics (approx. 3 days)
Types of risk (bias, errors, ethical risks)
Strategic risk assessment
Risk matrix
Excursus: Risks of AI agents
Action planning
Data protection and data security for AI systems
Data ethics and transparency requirements
Quality assurance in AI projects (approx. 3 days)
Quality assurance and acceptance processes
Stakeholder analysis
Communication strategies
Training concepts for employees
Data management (approx. 1 day)
Basics of data quality
Principles of data integrity
Development of data management structures
Change management (approx. 2 days)
Dealing with resistance during AI introductions
Training concepts for employees
Development of a change management plan
Excursus: Strategic AI roadmap
Project work, certification preparation and certification exam "AI representative with TÜV Rheinland-certified qualification" (approx. 3 days)
E-Commerce
Fundamentals of E-Commerce (approx. 1.5 days)
Introduction to E-Commerce and Digital Commerce
Business Models and Framework Conditions
Key Players and Enablers in E-Commerce
Online Sales Channels: Multi-Channel Strategies, Marketplaces, and an Outlook on Agentic Commerce
Legal Aspects (approx. 2.5 days)
Legal Foundations of Online Commerce: Legal Notice, Terms and Conditions, and Right of Withdrawal
Data Protection and the GDPR
International B2C Online Commerce
EU Product Safety Regulation: General Product Safety Regulation (GPSR)
Platform and AI Regulation: DSA/DMA and the EU AI Act (Obligations, Labeling, High-Risk Classification)
Accessibility (BFSG) and Product Liability
Online Store Systems and Design (approx. 3 days)
Comparison of E-commerce Platforms, Headless and Composable Commerce
Usability, User Experience (UX), and Accessible Web Design
AI-powered creation of product presentations and descriptions
Checkout Process Optimization
Online Marketing and Customer Acquisition (approx. 3 days)
SEO/SEA and Content Strategies
Social Media Marketing and Social Commerce
Email, Affiliate, and Influencer Marketing
Marketplace Marketing and Retail Media
AI-powered personalization, recommendation systems, and visibility in AI search systems (GEO/AEO)
Payment Systems and Finance (approx. 2 days)
Payment Methods and Providers, Instant Payments, and Digital Wallets
Buy Now, Pay Later (BNPL)
Risk Management, Fraud Prevention, and Accounts Receivable Management
Controlling and Key Performance Indicators in E-commerce
Logistics and Fulfillment (approx. 2 days)
E-commerce Logistics and Shipping Options
Warehouse and Inventory Management Systems
Returns Management and Optimization
International Logistics and Customs Clearance
Sustainable Logistics and Digital Product Passport (DPP)
Customer Service and CRM (approx. 2 days)
Customer Service Strategies in E-Commerce
CRM Systems and Customer Loyalty Initiatives
AI-powered customer service: chatbots, voicebots, omnichannel support
Complaint Management and Conflict Resolution
After-Sales Service and Customer Feedback
Web Analytics and Data Analysis (approx. 2 days)
Web Analytics Tools and Their Use
Conversion Optimization and A/B Testing
Data Analysis, KPI Tracking, and Reporting
Cookie-less tracking and consent management
Project Work (approx. 2 days)
To reinforce what has been learned
Presentation of project results
Changes are possible, the course content is updated regularly.
After the course, you will be able to take responsibility for the safe, ethical and effective use of AI in the company. You will evaluate applications from a technical perspective, develop internal guidelines and act as an interface between specialist departments, IT and data protection in order to use artificial intelligence responsibly.
Furthermore, after completing this course, you will have a solid understanding of all key aspects of e-commerce. You will be familiar with the legal fundamentals, know how to select and configure e-commerce platforms, and be able to develop effective online marketing strategies. You’ll be well-versed in payment systems, logistics, customer service, and data analysis, and you’ll be able to use AI tools effectively and in compliance with the law throughout the entire e-commerce operation.
This course is aimed at people who are responsible for the conception, design and practical implementation of websites with e-commerce functions and who wish to acquire the necessary knowledge and skills.
After completing the course, you will have acquired a broad basic knowledge that will enable you to enter various fields of activity in online retail. The course is aimed at people who want to actively participate in the conception, design and implementation of e-commerce projects.
Additional knowledge in the strategic use of AI projects and your TÜV Rheinland-certified qualification will open up further career opportunities in the current job market.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).