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Certificates: Certificate "IT Consultant Product Management"
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Additional Certificates: Certified Business Manager" certificate
Certificate "Professional Scrum Product Owner (PSPO I) from Scrum.org"
Product Management" certificate
Certificate "AWS Certified Cloud Practitioner" -
Examination: Practical project work with final presentations
Certified Business Manager
Scrum.org certification PSPO I - Professional Scrum Product Owner (in English)
AWS certification exam CLF-C02 -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 16 Weeks
Management and corporate planning
Management (approx. 1 day)
Hierarchy levels
Management methods
Planning horizons
Management functions
Management control loop
Management instruments
Objectives, methods and instruments of business plan preparation (approx. 3 days)
Basics of business plan preparation
Analysis and planning tools (SWOT analysis, scenario analysis, portfolio analysis, creativity techniques)
Contract law (approx. 1 day)
Declarations of intent
Warranty and guarantee
Types of contract and their disruptions
Law on contractual defects (subsequent performance, withdrawal, purchase price reduction, compensation)
General terms and conditions (AGB)
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Commercial and company law (approx. 1 day)
Types of merchants
company forms
Commercial practices
Special features of commercial law
Commercial register and publicity
Introduction to insolvency law
Project planning (approx. 0.5 days)
basics
Resource planning
Planning steps
Errors in project planning
Environment analysis (approx. 0.5 days)
Company analysis
Industry analysis
Location analysis
Competition analysis
Marketing (approx. 3 days)
Market analysis and market segmentation
Basics of market research
Instruments of the marketing mix
Advertising and supporting instruments
Financial planning (approx. 1 day)
Overview of
Instruments
Planning investment calculation (approx. 2 days)
Basics
Investment calculation methods
Limits and problems of capital budgeting methods
Key figures
Financial planning (approx. 1 day)
Basics
Equity and debt financing
External and internal financing
Key figures
Controlling (approx. 1 day)
Tasks and objectives of controlling
Areas of controlling
Controlling instruments
Project work, certification preparation and certification examination (approx. 5 days)
Product management
Basics of product management (approx. 3 days)
Tasks and roles and stakeholder management in product management
Target group definition and market segmentation
Market and competition analysis
Data-driven customer analysis and purchasing behavior patterns (B2B/B2C)
Product strategy and portfolio management
Idea generation and validation
Market launch and product life cycle
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Agile requirements engineering (approx. 2 days)
Basics and best practices
Agile methods in requirements elicitation (e.g. user stories)
Techniques of requirements documentation and visualization
Prioritization and management of requirements
Stakeholder communication and requirements coordination
Product development 4.0 (approx. 3 days)
Agile and hybrid development methods (Scrum, Kanban)
Design thinking and user-centered
Digital product design and prototyping
Customized mass production
AI and machine learning in product development
Outlook: Digital engineering and IoT integration
Product and market tests (approx. 2 days)
Modern methods of market research and consumer behavior studies
A/B testing and multivariate tests for digital products
Rapid prototyping and MVP (minimum viable product) tests
Data analysis and interpretation of test results
Continuous testing and feedback loops
Pricing (approx. 2 days)
Pricing strategies in digital competition
Pricing and price differentiation
Subscription and freemium models
Data-driven pricing and dynamic pricing
Financial modeling and product controlling
Digital marketing (approx. 2 days)
Digital marketing strategies
Sales psychology (e.g. storytelling)
market research
Marketing conception
Communication policy and advertising
Sales channels (direct and online marketing, sales promotion, public relations)
Analysis tools in product management
Marketing concepts - 4P's and 7P's
Product launch and scaling (approx. 3 days)
Go-to-market strategies for different product types
Omnichannel sales and e-commerce
Internationalization and local adaptation
Product and brand positioning
Agile project management for product launches
Legal aspects (data protection, product liability)
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Agile project management with Scrum: Product Owner
Scrum basics (approx. 2 days)
Definition of Scrum
Empirical process control
transparency
Review
Adaptation
Scrum Team (approx. 1 day)
product owner
Developer
Scrum Master
Responsibilities for results
Scrum events (approx. 4 days)
Time Box
Sprint
Done
Sprint Planning
Daily Scrum
Development Work
Sprint Review
Sprint Retrospective
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Artifacts (approx. 3 days)
Transparency and verifiability
Product backlog
Sprint backlog
Increment
Definition of Done
Scrum Product Owner (approx. 3 days)
Tasks of the Scrum Product Owner
Requirements identification and analysis
Prioritization and value maximization
Revision of the product backlog
Product Backlog Management (approx. 2 days)
Formulate entries
Sorting entries
Making goals and missions recognizable
Optimize the work of the development team
Keeping the backlog transparent
Project work, certification preparation and Scrum.org Professional Scrum Product Owner certification (PSPO I) in English (approx. 5 days)
AWS Cloud Administrator
Cloud concepts (approx. 3.5 days)
Advantages of the AWS Cloud
Principles of the AWS Cloud design
Migration to the AWS Cloud
Concepts of cloud economics
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Security and compliance (approx. 4.5 days)
AWS model as shared responsibility
AWS cloud security, governance and compliance concepts
AWS access management functions
Components and resources for security support
Cloud technology and services (approx. 5 days)
Methods for deployment and operation in the AWS Cloud
Global AWS infrastructure
AWS computing services, database services, network services, and storage services
AWS service for artificial intelligence and machine learning as well as analytics services
Services from other covered AWS services categories
Invoicing, pricing and support (approx. 2 days)
Comparison of AWS pricing models
Resources for billing, budget and cost management
AWS technical resources and support options
Project work, certification preparation and certification exam (approx. 5 days)
AWS Certified Cloud Practitioner CLF-C02
Changes are possible. The course content is updated regularly.
After completing the course, you will be able to apply the most important economic planning and marketing tools, have knowledge of contract, commercial and company law as well as financial planning. You will also receive a sound introduction to product management and will be guided step-by-step through the key phases of product development - from the idea to the market launch and beyond, learning how to accompany and successfully position innovative products from the idea to the market launch. After the course, you will also have a firm grasp of the Scrum framework and be able to manage product development as a product owner, be familiar with Scrum artefacts and be able to take on backlog management. You will have the expertise required for cloud operations and the technical experience needed to provision, secure and automate environments regardless of the provider's solution.
The course is aimed at IT specialists and managers, product managers, marketing and sales experts and project managers from the IT sector.
The need for qualified IT consultants in product management is growing across all industries. The course teaches practical skills and market understanding to qualify participants for product management, sales and marketing. Certificates in business planning, Scrum and cloud computing (AWS) provide additional evidence of the knowledge acquired and significantly improve career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).