This course provides hands-on training on how to plan and manage effective influencer and creator campaigns. You’ll learn how to select the right creators, assess their brand fit, and target specific communities. You’ll also explore budgeting, contract drafting, disclosure requirements, and performance measurement. You’ll then become familiar with fundamental concepts of modern project management, enabling you to successfully apply the practical procedures, management processes, methods, techniques, and tools used in this field, as well as evaluate the use of artificial intelligence (AI) in this area.
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Certificates: Certificate "Influencer Marketing"
Basic certificate in project management (GPM)® from PM-Zert -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
Zertifizierung durch die PM-ZERT, Zertifizierungsstelle der GPM Deutsche Gesellschaft für Projektmanagement e. V. -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 5 Weeks
Influencer marketing
Influencer Marketing (approx. 4 days)
Fundamentals of Influencer and Creator Marketing
Developing and Managing Influencer Campaigns
Selecting Suitable Creators and Brand Ambassadors
Community Management and Brand Fit
Contract Drafting and Disclosure Requirements
Budgeting, Performance Measurement, and Reporting
Project work (approx. 1 day)
To consolidate the content learned
Presentation of the project results
Project management
Artificial intelligence (AI) in project management (approx. 1 day)
Presentation of specific AI technologies
Recommendations for dealing with AI
Prompting in a professional context
Context skills (approx. 3 days)
Governance, structures and processes
Strategy
Power and interests
Personal and social skills (approx. 1 day)
Personal communication
Technical skills (approx. 10 days)
Project design
Agile project management
Organization, information and documentation
Opportunities and risks
Requirements and goals
Scope of services and deliverables
Process and deadlines
Stakeholders
Resources
Costs and financing
Planning and control
Project work, certification preparation and certification examination in project management (approx. 5 days)
By PM-ZERT, certification body of the GPM Deutsche Gesellschaft für Projektmanagement e. V.
Changes are possible, the course content is updated regularly.
You’ll gain a solid foundation in influencer and creator marketing and learn how to develop and manage targeted campaigns. You’ll be able to select suitable creators and brand ambassadors, assess brand fit, and implement effective community management. You’ll also gain an overview of contract drafting and disclosure requirements. You’ll learn how to plan budgets and report results in a meaningful way.
You are also familiar with the possible uses of AI in project management and can plan resources and communication and analyze trends. You are able to make work processes more efficient with tools such as ClickUp, and you are also familiar with effective prompt engineering with ChatGPT and Copilot Chat.
The course is intended for individuals who have completed a degree in business or communication studies, have comparable training, or have relevant professional experience in marketing, communication, or media.
The career prospects in influencer marketing are promising as companies increasingly rely on social media and digital campaigns to reach their target groups. As the importance of online marketing grows, so does the demand for professionals who can develop effective influencer strategies.
You will also take the exam for the internationally recognized Basic Certificate in Project Management (GPM) ®. The certification exam is conducted by PM-ZERT (certification body of the GPM Deutsche Gesellschaft für Projektmanagement e. V.). V.).
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).