This course provides a solid understanding of the key aspects of e-commerce, including legal fundamentals, e-commerce platforms, online marketing, payment and logistics processes, and customer service. In addition, you’ll learn about Scrum, a project management framework based on agile principles.
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Certificates: E-Commerce" certificate
Certificate "Professional Scrum Master (PSM I) from Scrum.org" -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
Scrum.org-Zertifizierung PSM I - Professional Scrum Master (in englischer Sprache) -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 8 Weeks
E-Commerce
Fundamentals of E-Commerce (approx. 1.5 days)
Introduction to E-Commerce and Digital Commerce
Business Models and Framework Conditions
Key Players and Enablers in E-Commerce
Online Sales Channels: Multi-Channel Strategies, Marketplaces, and an Outlook on Agentic Commerce
Legal Aspects (approx. 2.5 days)
Legal Foundations of Online Commerce: Legal Notice, Terms and Conditions, and Right of Withdrawal
Data Protection and the GDPR
International B2C Online Commerce
EU Product Safety Regulation: General Product Safety Regulation (GPSR)
Platform and AI Regulation: DSA/DMA and the EU AI Act (Obligations, Labeling, High-Risk Classification)
Accessibility (BFSG) and Product Liability
Online Store Systems and Design (approx. 3 days)
Comparison of E-commerce Platforms, Headless and Composable Commerce
Usability, User Experience (UX), and Accessible Web Design
AI-powered creation of product presentations and descriptions
Checkout Process Optimization
Online Marketing and Customer Acquisition (approx. 3 days)
SEO/SEA and Content Strategies
Social Media Marketing and Social Commerce
Email, Affiliate, and Influencer Marketing
Marketplace Marketing and Retail Media
AI-powered personalization, recommendation systems, and visibility in AI search systems (GEO/AEO)
Payment Systems and Finance (approx. 2 days)
Payment Methods and Providers, Instant Payments, and Digital Wallets
Buy Now, Pay Later (BNPL)
Risk Management, Fraud Prevention, and Accounts Receivable Management
Controlling and Key Performance Indicators in E-commerce
Logistics and Fulfillment (approx. 2 days)
E-commerce Logistics and Shipping Options
Warehouse and Inventory Management Systems
Returns Management and Optimization
International Logistics and Customs Clearance
Sustainable Logistics and Digital Product Passport (DPP)
Customer Service and CRM (approx. 2 days)
Customer Service Strategies in E-Commerce
CRM Systems and Customer Loyalty Initiatives
AI-powered customer service: chatbots, voicebots, omnichannel support
Complaint Management and Conflict Resolution
After-Sales Service and Customer Feedback
Web Analytics and Data Analysis (approx. 2 days)
Web Analytics Tools and Their Use
Conversion Optimization and A/B Testing
Data Analysis, KPI Tracking, and Reporting
Cookie-less tracking and consent management
Project Work (approx. 2 days)
To reinforce what has been learned
Presentation of project results
Agile project management with Scrum: Master (PSM I)
Fundamentals (approx. 3 days)
Agile Mindset
Agile Project Management: Overview
Differences and Additions Compared to Traditional Project Management Methods
Project Management Methods
Typical workflow of an agile project
Strengths and Weaknesses of Agile Project Management
Artificial Intelligence in an Agile Work Environment
Prerequisites and Framework Conditions for Agile Projects (approx. 5 days)
Project Context, Values, and Principles
Technical Requirements for Agile Projects in IT
Applicability of Agile Methods to Projects Outside of IT
Impact of AI on project requirements and work processes
The Scrum Framework (approx. 3 days)
Scrum Philosophy
The Three Pillars of Empiricism (Transparency, Inspection, Adaptation)
The Various Roles in Scrum and Their Responsibilities: Scrum Master, Developer, Product Owner
Self-Organized Teams
The Scrum Meetings: Sprint Planning, Daily Scrum, Sprint Review, Sprint Retrospective
Scrum Artifacts: Product Backlog, Sprint Backlog, Increment
Planning with Scrum
Impact on Organizations
Potential Applications of AI to Support Scrum Artifacts and Meetings
Project Management (approx. 2 days)
Stakeholder Management
Problem Identification and Resolution
Nexus: Framework for scaling Scrum
Support through data-driven evaluations and analysis tools
Key Factor: The Team (approx. 2 days)
Framework Conditions for Agile Teams
Responsibility, Collaboration, and Commitment in an Agile Team
Effective Team and Self-Management
Communication Within the Team
The Impact of Assistive Tools on Collaboration and Communication Within the Team
Project work, certification preparation and Scrum.org Professional Scrum Master certification (PSM I) in English (approx. 5 days)
Changes are possible, the course content is updated regularly.
Upon completing this course, you will have a solid understanding of all key aspects of e-commerce. You will be familiar with the legal fundamentals, know how to select and configure e-commerce platforms, and be able to develop effective online marketing strategies. In addition, you’ll be well-versed in payment systems, logistics, customer service, and data analysis, and you’ll be able to use AI tools effectively and in compliance with the law throughout the entire e-commerce operation. With this knowledge, you’ll be able to successfully build, operate, and continuously optimize an online store.
In addition, you are proficient in the Scrum process and support product owners in process management and improvement. You are able to organize and moderate Agile/Scrum meetings and implement sprints and are familiar with Scrum artifacts.
This course is aimed at people who are responsible for the conception, design and practical implementation of websites with e-commerce functions and who wish to acquire the necessary knowledge and skills.
After completing the course, you will have acquired a broad basic knowledge that will enable you to enter various fields of activity in online retail. The course is aimed at people who want to actively participate in the conception, design and implementation of e-commerce projects.
With Scrum, you will also learn a project and product management process model that was originally used for agile software development in particular, but is now also used in many other specialist areas. As a scalable project management and development method, it is used successfully in numerous large-scale projects with several hundred team members. The official certificate from Scrum.org provides you with internationally recognized proof of your qualifications as a Scrum Master.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).