This course provides relevant knowledge about e-commerce platforms, online marketing strategies, logistics, and customer service to help you get started in e-commerce. You'll also learn how to use WordPress confidently.
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Certificates: E-Commerce" certificate
Certificate "Content Management Systems (CMS) with Wordpress" -
Examination: Praxisbezogene Projektarbeit mit Abschlusspräsentation
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Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 8 Weeks
E-Commerce
Fundamentals of E-Commerce (approx. 1.5 days)
Introduction to E-Commerce and Digital Commerce
Business Models and Framework Conditions
Key Players and Enablers in E-Commerce
Online Sales Channels: Multi-Channel Strategies, Marketplaces, and an Outlook on Agentic Commerce
Legal Aspects (approx. 2.5 days)
Legal Foundations of Online Commerce: Legal Notice, Terms and Conditions, and Right of Withdrawal
Data Protection and the GDPR
International B2C Online Commerce
EU Product Safety Regulation: General Product Safety Regulation (GPSR)
Platform and AI Regulation: DSA/DMA and the EU AI Act (Obligations, Labeling, High-Risk Classification)
Accessibility (BFSG) and Product Liability
Online Store Systems and Design (approx. 3 days)
Comparison of E-commerce Platforms, Headless and Composable Commerce
Usability, User Experience (UX), and Accessible Web Design
AI-powered creation of product presentations and descriptions
Checkout Process Optimization
Online Marketing and Customer Acquisition (approx. 3 days)
SEO/SEA and Content Strategies
Social Media Marketing and Social Commerce
Email, Affiliate, and Influencer Marketing
Marketplace Marketing and Retail Media
AI-powered personalization, recommendation systems, and visibility in AI search systems (GEO/AEO)
Payment Systems and Finance (approx. 2 days)
Payment Methods and Providers, Instant Payments, and Digital Wallets
Buy Now, Pay Later (BNPL)
Risk Management, Fraud Prevention, and Accounts Receivable Management
Controlling and Key Performance Indicators in E-commerce
Logistics and Fulfillment (approx. 2 days)
E-commerce Logistics and Shipping Options
Warehouse and Inventory Management Systems
Returns Management and Optimization
International Logistics and Customs Clearance
Sustainable Logistics and Digital Product Passport (DPP)
Customer Service and CRM (approx. 2 days)
Customer Service Strategies in E-Commerce
CRM Systems and Customer Loyalty Initiatives
AI-powered customer service: chatbots, voicebots, omnichannel support
Complaint Management and Conflict Resolution
After-Sales Service and Customer Feedback
Web Analytics and Data Analysis (approx. 2 days)
Web Analytics Tools and Their Use
Conversion Optimization and A/B Testing
Data Analysis, KPI Tracking, and Reporting
Cookie-less tracking and consent management
Project Work (approx. 2 days)
To reinforce what has been learned
Presentation of project results
Content management systems (CMS) with WordPress
Getting Started with WordPress (approx. 4 days)
WordPress.com vs. WordPress.org
Web Hosting and Providers (e.g., LocalWP)
Folder Structures and Databases
Frontend and Backend – Managing, Sorting, and Filtering Objects
Creating and maintaining blog posts
Page Types, Website Structure, Categories
Media management and editing
Comment feature, spam protection
Block Editor, Classic Editor, and HTML Editor
Blocks (design, media, widgets, external content)
Security Basics: Updates, Password Protection
AI in the Workflow (approx. 1 day)
AI-generated text, meta descriptions, and images
AI assistants in plugins and page builders
Copyright, Data Protection, Quality Control
WordPress Themes and Responsive Design (approx. 3 days)
Criteria for Selecting Themes
Free vs. Paid Themes
Web Design Basics (Typography, Colors)
HTML and CSS Basics
Block Themes (Site Editor, theme.json, Global Styles)
Child Themes and Custom CSS
Classic Themes (Customizer, Menus, Widgets)
Implementing Complex, Responsive Layouts
Implementing an Accessible Layout: Contrast, Alt Text, Semantic HTML
AI-powered layout and image optimization
Functionality Expansion with Plugins (approx. 2 days)
Installing and managing plugins
Selection criteria: Up-to-date, ratings, compatibility
Popular Categories: Forms, SEO Tools, Security Plugins
Page builder plugins
AI plugins: chatbots, text/image generation
Website Administration and WooCommerce (approx. 5 days)
SEO/SEA Strategies
Multilingual Websites
User Management and Role Concepts
Legal Notice and Privacy Policy (GDPR)
Legal Obligations for Online Stores: BFSG, Accessibility Statement, Risks of Fines
System Administration, Security, Performance
Analytics and Tracking (e.g., Google Analytics, Matomo)
Backups
Online Store Planning and Configuration
Product Setup (Categories, Variants, Images, etc.)
Payment, Shipping, Taxes
Order Processing
Woo Themes and Their Customization
AI-powered product descriptions
Project Work (approx. 5 days)
Preparation of a project paper followed by a presentation of the project results
Changes are possible, the course content is updated regularly.
Upon completing this course, you will have a solid understanding of all key aspects of e-commerce. You will be familiar with the legal fundamentals, know how to select and configure e-commerce platforms, and be able to develop effective online marketing strategies. In addition, you’ll be well-versed in payment systems, logistics, customer service, and data analysis, and you’ll be able to use AI tools effectively and in compliance with the law throughout the entire e-commerce operation. With this knowledge, you’ll be able to successfully build, operate, and continuously optimize an online store.
In addition, you are proficient in using the WordPress content management system and the WooCommerce e-commerce platform, and you are able to install and manage a fully functional website that includes an online store, a news blog, and appropriate plugins, create page structures with static and dynamic content, and design modern, responsive web layouts.
This course is aimed at people who are responsible for the conception, design and practical implementation of websites with e-commerce functions and who wish to acquire the necessary knowledge and skills.
After completing the course, you will have acquired a broad basic knowledge that will enable you to enter various fields of activity in online retail. The course is aimed at people who want to actively participate in the conception, design and implementation of e-commerce projects.
With additional knowledge of WordPress, you will have knowledge of one of the most widespread WCMS, which is frequently used in online marketing in particular.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).