Digital Communication 4.0 and SAP user Sales and Distribution (SD) with additional qualification in Materials Management (MM)

A service-oriented approach contributes to the customer experience, lasting customer loyalty and the professional image of companies. Important for this are conversation techniques and complaint management as well as knowledge in the use of SAP SD and artificial intelligence (AI).
  • Certificates: Digital Communication" certificate
    Original SAP user certificate
  • Examination: Practical project work with final presentations
    SAP user certification UC_SD_S42023
  • Teaching Times: Full-time
    Monday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
  • Language of Instruction: German
  • Duration: 12 Weeks

Digital communication

Basics (approx. 2 days)

What is "digital communication"?

Differentiation from analog communication

Mixed forms

Advantages and disadvantages of digital communication (always on, data integration, internationalization, interactivity)

What is digital rhetoric?

Text-based, audio-visual and multimedia communication channels and hybrid forms (e-mail, instant messaging, podcasts, etc.)


Legal basics (approx. 1 day)

Media and copyright law

Data protection (DSGVO) and data security

Encryption of data


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


Media competence (approx. 1 day)

keywords

algorithms

Recognizing fake news

Confirmation bias

Prompt engineering


Corporate communication (approx. 2 days)

Networked working environments/collaborative working

New Work

Corporate Communication

New, digital corporate models and tools

Digital change in the corporate culture

Social networks

Social intranet

Video conferencing


Customer communication (approx. 2 days)

Meaning and structure of e-commerce

Customer experience (CX)

Medium selection for written customer contact based on customer needs

Communication requirements at the customer touchpoint

Definition and implementation of conversation goals

Successful and active conversation management

Solution-oriented conversation

Saying goodbye at the end of the conversation

Chatbots


E-mails in the digital age (approx. 1 day)

The customer-oriented e-mail

Formulations

Choosing the right writing style

Quick blocks

Spam filter


Video conferences and telephone calls (approx. 3 days)

Preparation for online meetings

Methods and tools for successful

online meetings

Procedures and pitfalls in online calls

Technical framework conditions

The importance of body language, influence of voice, choice of language, facial expressions and gestures

Perception of breathing, voice pitch, articulation and posture as well as personal perception

Active listening

Radiating confidence and competence

Service-oriented greeting, successful and active conversation skills

Invitation, preparation and follow-up (taking minutes)


Conflict management (approx. 1 day)

Causes of a conflict

Conflict models

Obstacles to communication

Stages of conflict management

Roles within conflict management

Shitstorm

Dealing with trolls


Project work (approx. 2 days)

To consolidate the content learned

Presentation of the project results


Complaints management


Introduction to complaint management (approx. 1 day)

Complaints as opportunities for the company

Causes and types of complaints

Understanding customer behavior

Complaint management systems


Psychology of the complaint (approx. 1 day)

Iceberg theory

Relationship levels

Needs pyramid according to Maslow


Reaction to complaints (approx. 0.5 days)

Interpreting complaints and wishes

Tone and voice pitch

Key factors


Processing of complaints (approx. 1 day)

Basic rules for complaints

Processing written complaints

Procedure of a complaint discussion


De-escalation strategies (approx. 0.5 days)


Project work (approx. 1 day)

To consolidate the content learned

Presentation of the project results

Sales and Distribution (SD) user with additional qualification in Materials Management (MM) with SAP S/4HANA

S4H00 SAP S/4HANA Overview (approx. 4 days)

Overview of SAP S/4HANA

Navigation, SAP Fiori, SAP Business Client, SAP Logon

System-wide concepts with organizational units, master data and transactions

Overview of financial accounting and logistics modules, mapping of the respective processes in SAP

Reporting, system structure and migration

SAP service offerings


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


S4500 Business Processes Sourcing and Procurement (approx. 8 days)

Overview and navigation

Processes and corporate structure in procurement

Procurement process

Procurement master data

Stock material compared to consumables

Request via self-service

Extended transactions in procurement

Automated procurement process

Evaluations and analyses


S4600 Business Processes in Sales (approx. 8 days)

Navigation with Fiori

Company structures

Sales processes at a glance

Master data

Automatic data determination and scheduling

Availability check

Collective processing

Further processes in Sales

Complaints processing

Monitoring and sales analyses


S4605 Sales Processes in Sales (approx. 10 days)

Introduction to

Corporate structures in sales

Order processing

Control of sales documents

Data flow

Special business transactions

Incompleteness

Partner functions in sales

Outline agreements

Material substitution, listing and exclusion

Discount in kind

Sales workshop


S4610 Delivery processes (approx. 4 days)

Idea and function of the delivery document

Basic organizational units for the delivery process

Control of the delivery

Goods issue process based on the outbound delivery

Processes and functions based on the outbound delivery


Project work/case study, certification preparation and SAP user certification for sales (approx. 6 days)



Changes are possible. The course content is updated regularly.

You will gain confidence in communicating with digital communication tools and technologies, and above all you will learn how to communicate in a winning and solution-oriented manner in customer contact. You will also be able to deal with complaints, process them and thus optimize customer satisfaction. You will be able to design complaint management systems and know that the focus here is on increasing customer orientation.

You will also be able to handle sales-related processes in SAP and round off your professional profile with SAP user certification.

The course is aimed at people with training, professional experience or good basic knowledge in the commercial, logistical or administrative field as well as specialists from the areas of sales, materials management and logistics. The course is also suitable for people with a degree in business administration or industrial engineering who wish to acquire user knowledge of SAP software.

This course is also aimed at anyone whose daily work involves contact with customers or whose area of responsibility involves external communication.

Good communication skills are very important in all professions with customer contact. Your new knowledge will improve your career prospects in the long term.

In addition, you will acquire the globally standardized and recognized SAP certificate. It is considered one of the most important manufacturer certifications in the commercial sector. With your newly acquired knowledge and skills, you will improve your career opportunities across all sectors.

Training partner of SAP® Germany

In cooperation with the SAP training partner alfatraining Bildungszentrum GmbH, we will qualify you for a job in industry and business.

You are directly connected to the SAP® Germany servers and learn on the original SAP® training system (IDES) in the latest version. This gives you the necessary practical experience during the course.

All SAP user courses also conclude with the original SAP certification. Our SAP instructors are qualified SAP consultants who will provide you with intensive support and prepare you optimally for the certification exam.

 

Didactic concept

Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).

You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.

 

Virtual classroom alfaview®

Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face teaching via video technology.

The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).

We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm
free of charge from all German networks.
Contact
We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm free of charge from all German networks.