Using Design Thinking, this course begins by introducing an approach to solving problems and developing new ideas. You will then be guided through the essential components of digital design: In addition to modern digital marketing strategies, you’ll gain knowledge in image editing and layout design using Adobe Photoshop and InDesign, and UI/UX design as well as the agile project management method Scrum will be explained in detail.
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Certificates: Design Thinking" certificate
Digital Designer" certificate -
Additional Certificates: Digital Marketing" certificate
Certificate "Basic knowledge of Adobe Photoshop CC and Adobe InDesign CC"
Certificate "UI/UX Design"
Certificate "Professional Scrum Master (PSM I) from Scrum.org" -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
Scrum.org-Zertifizierung PSM I - Professional Scrum Master (in englischer Sprache) -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 17 Weeks
Design Thinking
Introduction to Design Thinking (approx. 1.5 days)
Design Thinking process at a glance
The most important rules and phases of Design Thinking
Practice-oriented approaches and applications
Digital tools and AI in the innovation process
Phase 1: Research (approx. 0.5 days)
Methods of user-centered research
Interview techniques and needs analysis
AI-supported research and information processing
Phase 2: Synthesis (approx. 0.5 days)
Analysis and structuring of findings
Development of problem definitions and personas
Visualization and clustering of results
Phase 3: Ideation (approx. 0.5 days)
Creative techniques for developing ideas
Methods for finding and evaluating solutions
Use of generative AI in the ideation process
Phase 4: Prototyping (approx. 0.5 days)
Development of initial solution approaches and mockups
Introduction to rapid prototyping and click dummies
Digital tools for the visualization of concepts
Phase 5: Testing (approx. 0.5 days)
Methods for carrying out tests and feedback rounds
Analysis and optimization of solution approaches
Iterative work and agile further development
Project work (approx. 1 day)
To consolidate the content learned
Presentation of the project results
Digital Marketing
Fundamentals of Marketing (approx. 2 days)
Market Research and Analysis
Target Audience Analysis, Customer Insights
AI-powered Market and Competitive Analysis
Limbic Map and Other Target Audience Analysis Models
Customer Experience (CX) and Customer Journey
4Ps (Product, Price, Place, Promotion)
Pricing and Sales Strategy
B2B and B2C
Communication Strategy and Channels
Digital Marketing and Content (approx. 5 days)
Marketing Formats and Media Advertising
Content Marketing, Storytelling
Content Production with Canva and AI Tools
Image, Text, and Presentation Creation
Content Management Systems (CMS)
SEO/SEA and GEO (Generative Engine Optimization)
Google Ads and Pay-Per-Click (PPC)
Mobile Marketing
Display, affiliate, and viral marketing
Retargeting and Remarketing
Social Media Marketing
Community Management and Editorial Planning
Email and Newsletter Marketing
Cross-Channel and Cross-Media: The Optimal Marketing Mix
AI-Powered Campaign Planning and Content Creation
Web Analytics, Data-Driven Marketing, and Social Media Monitoring (approx. 3 days)
Key Performance Indicator (KPI)
Monitoring Processes
Social Media Monitoring
Web Analytics
Google Analytics
Big Data, Smart Data, and Data-Driven Marketing
First-Party Data and Second-Party Data
Segmentation and Personalization
AI-powered Analysis of Marketing Data
Chatbots and Dialogue Design (approx. 1 day)
Rule-Based Chatbots and AI-Powered Chatbots
Dialogue Design, Tone, and User Guidance
Lead Generation and FAQ Scenarios
Chatbots in Customer Service and Marketing
Opportunities and Risks of AI Chatbots
Performance Measurement, Conversion Optimization, and Budgeting (approx. 4 days)
Metrics, Billing Models, and Key Performance Indicators
Buyer’s Journey, Customer Decision Funnel, AIDA Model, After-Sales
Landing Pages and Conversion Funnels
Fundamentals of Conversion Rate Optimization (CRO)
Methods and Tools for Usability Measurement and Optimization
4Rs (Recognition, Relevance, Reward, Relationship)
Budgeting for Digital Marketing Initiatives
An Overview of CAC, ROAS, and Customer Lifetime Value
Legal Framework (approx. 2 days)
Copyright, Personality Rights, and Rights of Use
Disclosure Requirements on the Internet
Trademark, Competition, and Freedom of Expression Law
Legal Limits on Unlawful Advertising
Data Protection in Digital Marketing
Legal Aspects of Using AI Tools
Attribution and Rights of Use for AI-Generated Content
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Basic knowledge of Adobe Photoshop CC and Adobe InDesign CC
Basics of Image Editing with Adobe Photoshop CC (approx. 8 days)
Introduction to the work environment and user interface
Basic knowledge of file formats and color modes
Resolution, image size, and workspace
Working effectively with layers
Layer styles, blending modes, and opacity
Selecting and masking image areas
AI-powered masking and cropping as a practical alternative
Transforming and Smart Objects
Content-Aware Fill
Repairing and retouching image flaws
Retouching with AI Neural Filters: Optimizing skin, lighting, and details
Simple color corrections and adjustments
AI-powered color optimization and automatic adjustment of image moods
Filters, Smart Filters, and Neural Filters
Export and share images
Export for the web, social media, and mobile devices
Cloud documents and collaborative workflows in Photoshop
Basics of Layout with Adobe InDesign CC (approx. 8 days)
Introduction to the work environment, user interface, and menu and command structure
Document view, zooming, and navigation
Page and document structure
Creating and saving files
Using layout aids (e.g., guides, grid)
Master pages and automatic page numbers
Designing with Frames and Objects
Placing Images and Text
AI-powered layout suggestions for image and text placement
Basics of text formatting
Using Adobe Fonts
Using Formats and Templates
Working with Colors and Gradients
AI-generated color palettes and harmony suggestions
Using Layers
Interactivity and Digital Publishing
Creating interactive PDFs, EPUBs, and web publications
File output and sharing
Automating layouts with GREP styles and data merge
AI-generated text drafts for layouts
Project work (approx. 4 days)
To consolidate the content learned
Presentation of the project results
UI/UX design
General introduction (approx. 1 day)
UX, Usability, UI, Mental Model Guideline, Human factors Guideline
Principles of user-centered design
ISO 9241-210/HCD
Accessibility: Basic terms, legal requirements (BITV, EU directives), significance for UX design
Process for designing usable interactive systems
Types of AI tools in the UI/UX context (text, image, analysis)
HCD: Analysis - context of use (approx. 2 days)
Personae and empathy map
Customer journey
Overview of web analytics/questionnaire
HCD: Specifying the usage requirement (approx. 1 day)
Scenarios, user stories
Task model, task flows
Context interviews and observation
Diary studies
HCD: Creating design solutions to meet usage requirements (approx. 1 day)
Guidelines and standards: 7 dialog principles of ISO 9241-110
10 principles of user interface design according to Jakob Nielsen
Visual perception, regularities
HCD design solutions: Taxonomy, information architecture and navigation concepts (approx. 3 days)
Flow Chart
User Flow
Information Architecture
Micro information architecture
Conversion strategy
Navigation concepts and sitemap
Card sorting: planning, preparation, implementation and evaluation
Mobile navigation patterns (bootom navigation, hamburger menus, tabs)
Overview of agile project management (approx. 1 day)
Waterfall model vs. agile methods
Insight into agile management according to the Scrum method
Epic, user story and task
Design sprint method
HCD design solutions: User Interface Design (approx. 2 days)
Styleguide, UI KITs, Pattern Library and Design System
UI components/elements and forms
Colors, font and typography in the UI, icons
Accessibility: color contrasts and legible fonts, control elements (size, spacing, focus)
Automated testing of contrasts, legibility and alternative texts
Brief overview of the semantic structure (HTML/ARIA)
Atomic design
Mobile first design
HCD design solutions: Design techniques with Figma (approx. 3 days)
Structure and basics: pages and frames, layout grids, constraints
Components and variants (buttons, libraries, design systems)
Responsive design (frames, auto layout)
Scribbles, wireframes, mockups
Prototyping: interactions, transitions, overlays, prototype sharing
Use of AI functions in Figma and supplementary tools for the rapid creation and variation of designs
Usability testing and evaluation (approx. 2 days)
Overview of usability testing methods
Thinking Aloud: planning, preparation, implementation and evaluation
Questionnaires (UEQ, AttrakDiff, VisAWI)
A/B testing
Accessibility: tests with keyboard and screen reader
Use of aids and tools
Project work (approx. 4 days)
To consolidate the content learned
Presentation of the project results
Agile project management with Scrum: Master (PSM I)
Basics (approx. 3 days)
Agile mindset
Differences and additions to traditional project management methods
Phases of an agile project
Strengths and weaknesses of agile project management
Prerequisites/framework conditions for agile projects (approx. 5 days)
Project environment, values and principles
Requirements for agile projects at a technical level in IT projects
Transferability of agile methods to projects outside IT
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
The Scrum framework (approx. 3 days)
Scrum philosophy
The different result responsibilities in Scrum and their tasks: Scrum Master, Developer, Product Owner
Self-organized teams
The Scrum meetings: Sprint Planning, Daily Scrum, Sprint Review, Sprint Retrospectives
Scrum artifacts: product backlog, sprint backlog, increment
Planning with Scrum
Effects on organizations
Project management (approx. 2 days)
Stakeholder management
Problem identification and resolution
Scaled Scrum/Nexus
Key factor team (approx. 2 days)
Framework conditions for agile teams
Responsibility, collaboration and commitment in an agile team
Effective team and self-management
Communication in the team
Project work, certification preparation and Scrum.org Professional Scrum Master certification (PSM I) in English (approx. 5 days)
Changes are possible, the course content is updated regularly.
After the course, you will be familiar with the most important modern marketing strategies and communication channels and have a sound basic knowledge of image editing and layout with the Adobe programs Photoshop and InDesign. You have knowledge of user experience and user interfaces and are familiar with key guidelines and standards for graphical user interfaces. You are proficient in the Scrum process and support product owners in process management and improvement.
The course also teaches the design thinking approach, which can be used to develop innovative and user-centered solutions for complex challenges. You will learn about the principles and the structured, iterative process of design thinking and find out how practice-oriented tools, digital tools and artificial intelligence support creative and interdisciplinary innovation processes.
Web developers, web designers, app developers, software developers, user interface designers, media designers, graphic designers and people with a degree in engineering or architecture.
As a digital designer, you are responsible for the design and UX when developing digital services, systems or products so that the needs of the target group are also optimally met in this respect. You act as an intermediary between the customer and the development team to reconcile technical possibilities, cost-effectiveness and user needs. With skills in digital marketing, design with Photoshop and InDesign, user experience and agile project management with Scrum, you have know-how that is in high demand on the job market and can contribute your holistic expertise to a wide range of industries and multidisciplinary groups.
Design thinking was initially an innovative method for product development, but it has now spread to the entire corporate culture and is therefore in demand across all industries.Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).