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Certificates: Design Thinking" certificate
Digital Designer" certificate -
Additional Certificates: Digital Marketing" certificate
Certificate "Basic knowledge of Adobe Photoshop CC and Adobe InDesign CC"
Certificate "UI/UX Design"
Certificate "Professional Scrum Master (PSM I) from Scrum.org" -
Examination: Practical project work with final presentations
Scrum.org certification PSM I - Professional Scrum Master (in English) -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 17 Weeks
Design Thinking
Introduction to Design Thinking (approx. 1 day)
Design Thinking process at a glance
The most important rules and phases of Design Thinking
Practice-oriented approaches and applications
5 phases in a real project (approx. 3 days)
Research Phase
Methodological input on qualitative research
Implementation through practical exercises on a real project
Synthesis phase
Methodical input on analysis and synthesis
Implementation through practical exercises on a real project
Ideation phase
Methodical input on creative techniques and idea development
Implementation through practical exercises on a real project
Prototyping phase
Methodical input on visualization and prototyping (including mockups, click dummies, 3D printing and rapid prototyping)
Implementation through practical exercises on a real project
Testing phase
Methodical input on test methods and iteration, agile approach
Implementation through practical exercises on a real project
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Project work (approx. 1 day)
To consolidate the content learned
Presentation of the project results
Digital Marketing
Basics (approx. 2 days)
Market research and analysis
Target group analysis, customer insights
Limbic map
Customer Experience (CX)
4Ps (Product, Price, Place, Promotion)
Price and sales strategy
B2B and B2C
Communication strategy and channels
Digital marketing (approx. 5 days)
Marketing forms and media advertising
Design options with Canva
Content marketing, storytelling
Content management systems (CMS)
SEO/SEA
Google Ads
Mobile marketing
Push and pull marketing / pay-per-click (PPC)
Special forms of advertising at a glance: Display, affiliate and viral marketing
Retargeting and remarketing
Social media marketing in online publishing
Collaborative consumption
Email and newsletter marketing
Cross-channel and cross-media: the optimal marketing mix
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Web analytics and social media monitoring (approx. 1.5 days)
Key Performance Indicator (KPI)
Monitoring processes
Social media monitoring
Web analytics
Google Analytics
Chatbots and dialog design (approx. 0.5 days)
Chatbots in marketing
Related systems
Performance measurement and budgeting (approx. 4 days)
Measurement parameters, billing models and key figures
Methods and tools for usability measurement and optimization
Buyer's journey, customer decision funnel, AIDA model, after sales
4Rs (Recognition, Relevance, Reward, Relationship)
Budgeting
Data Driven Marketing (approx. 1 day)
Big Data, Smart Data, Data Driven Marketing, First Party Data, Second Party Data
Legal framework (approx. 1 day)
Copyright, personal rights & rights of use
Information obligations on the Internet
Trademark, competition and expression law
Legal limits of unauthorized advertising
Trademark registration and trademark monitoring
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Basic knowledge of Adobe Photoshop CC and Adobe InDesign CC
Basics of image editing with Adobe Photoshop CC (approx. 8 days)
Introduction to working environment and user interface
Basic knowledge of file formats and color modes
Resolution, image size and workspace
Working effectively with layers
Layer styles, blending modes and opacity
Selecting and masking image areas
Transforming and smart objects
Content-based filling
Repairing and retouching image errors
Simple color corrections and color adjustments
Filters, smart filters and neural filters
Outputting and sharing images
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Layout basics with Adobe InDesign CC (approx. 8 days)
Introduction to working environment, user interface, menu and command structure
Document view, zooming and navigation
Page and document structure
Creating and saving files
Using layout aids (e.g. guides, grids)
Sample pages and automatic page numbers
Designing with frames and objects
Placing images and text
Basics of text formatting
Using Adobe fonts
Using formats and templates
Working with colors and gradients
Using layers
Interactivity and digital publishing
File output and sharing
Project work (approx. 4 days)
To consolidate the content learned
Presentation of the project results
UI/UX design
General introduction to the topic (approx. 1 day)
UX, usability, UI, mental model, human factors
Principles of user-centered design
ISO 9241-210/HCD
Process for designing usable interactive systems
HCD: Analysis - Understanding and defining the context of use (approx. 3 days)
Personae
Empathy map
Customer Journey
Web analytics
Focus groups
Questionnaire
HCD: Specifying the usage requirement (approx. 1 day)
Scenario model
Task model
Context interviews
Diary studies
Participant observation
HCD: Creating design solutions to meet usage requirements (approx. 1 day)
Guidelines and standards: 7 dialog principles of ISO 9241-110
10 principles of user interface design according to Jakob Nielsen
Visual perception, regularities
HCD design solutions: Taxonomy Information Architecture & Navigation Concepts (approx. 3 days)
Flow Chart
User Flow
Information Architecture
Micro information architecture
Conversion strategy
Navigation concepts
Sitemap
Card Sorting: Planning, preparation, implementation and evaluation
Overview of agile project management (approx. 1 day)
Waterfall model vs. agile
Insight into agile management according to the Scrum method
Epic, user story and task
Design sprint method
HCD design solutions: User Interface Design (approx. 1 day)
Styleguide, UI KITs, Pattern Library & Design System
UI components/elements & form
Colors, font and typography in the UI, icons
Atomic design
Mobile first design
HCD design solutions: Design techniques with Figma & XD Adobe (approx. 2 days)
Figma vs. Adobe XD
Figma
The Figma tool range
Workflow
UI components
Responsive design
Scribbles, wireframes
Interactive prototypes
Adobe XD
The XD tool palette
Workflow
UI components
Responsive Design
Scribbles, wireframes
Interactive prototypes
HCD evaluation of the design against the user requirements - usability testing (approx. 2 days)
An overview of usability testing methods Thinking Aloud: planning, preparation, implementation and evaluation
(UEQ) User Experience QuestionnaireAttrakDiff
VisAWI - Visual Aesthetics of Websites Inventory
A/B testing
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies and possible applications in the professional environment
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Agile project management with Scrum: Master
Basics (approx. 3 days)
Agile mindset
Agile project management: overview
Differences and additions to traditional project management methods
Phases of an agile project
Strengths and weaknesses of agile project management
Prerequisites/framework conditions for agile projects (approx. 5 days)
Project environment, values and principles
Requirements for agile projects at a technical level in IT projects
Transferability of agile methods to projects outside IT
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Agile method Scrum (approx. 3 days)
Scrum philosophy
The different result responsibilities in Scrum and their tasks: Scrum Master, Developer, Product Owner
Self-organized teams
The Scrum meetings: Sprint Planning, Daily Scrum, Sprint Review, Sprint Retrospectives
Scrum artifacts: product backlog, sprint backlog, increment
Planning with Scrum
Effects on organizations
Project management (approx. 2 days)
Stakeholder management
Problem identification and resolution
Scaled Scrum/Nexus
Key factor team (approx. 2 days)
Framework conditions for agile teams
Responsibility, collaboration and commitment in an agile team
Effective team and self-management
Communication in the team
Project work, certification preparation and Scrum.org Professional Scrum Master certification (PSM I) in English (approx. 5 days)
Changes are possible. The course content is updated regularly.
After the course, you will be familiar with the most important modern marketing strategies and communication channels and have a sound basic knowledge of image editing and layout with the Adobe programs Photoshop and InDesign. You have knowledge of user experience and user interfaces and are familiar with key guidelines and standards for graphical user interfaces. You are proficient in the Scrum process and support product owners in process management and improvement.
The course also teaches the design thinking approach, which can be used to develop innovative solutions for complex problems. The design thinking approach is clearly structured, iterative and leaves plenty of room for new perspectives. The course conveys the meaning, process and principles of the method.
Web developers, web designers, app developers, software developers, user interface designers, media designers, graphic designers and people with a degree in engineering or architecture.
As a digital designer, you manage development processes with the help of sketches, models, specifications and prototypes. The market is increasingly demanding generalists - with design skills and knowledge of web design, content management and user experience, you have expertise that is in high demand on the job market. You act as an interface between management, marketing, design and development and can contribute your holistic expertise to a wide range of industries and multidisciplinary groups.
Design thinking was initially an innovative method for product development, but it has now spread to the entire corporate culture and is therefore in demand across all industries.Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).