Content Marketing Manager with Adobe Illustrator and InDesign CC
Free of cost
by funding
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Certificates: Content Marketing Manager" certificate
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Additional Certificates: Certificate "Basic knowledge of web design and CMS"
Certified Content Marketing Manager" certificate
Certified SEM Manager" certificate
Certificate "Design with Adobe Illustrator CC"
Certificate "Layout design with Adobe InDesign CC" -
Examination: Practical project work with final presentations
Certified Content Marketing Manager
Certified SEM Manager -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 20 Weeks
Basic knowledge of web design and CMS
Basics of web design HTML5 and CSS3 with Adobe Dreamweaver and Notepad++ (approx. 12 days)
Introduction to the topic
Introduction to development environments (Notepad++ and Dreamweaver)
Components of a website
Search engine friendly basic structure of HTML5
Code guideline and naming conventions
Structure of HTML tags and attributes
Hyperlinks (relative, absolute file path, internal, external links)
Lists, images, tables, forms
Formatting with CSS3 (Cascading Style Sheets)
Fixed and responsive (flexible) websites
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Planning and structuring websites (approx. 2 days)
Concept process, resource planning, monetization
Concept, page and structure design of a website/web project
Preparing image material (sizes, cropping, web-optimized storage)
Legal issues (imprint, data protection, disclaimer)
Basics CMS with Wordpress (approx. 3 days)
Dashboard (user interface) of WordPress
User management and profile (password-protected areas and rights management)
Media management
Comments management
Creating and editing pages and posts
Visual and text editor
Publishing
Design area: menus, widgets, CSS editor, theme example
Providing downloads
Theoretical information on updates
Project work (approx. 3 days)
To reflect on and consolidate the content learned
Presentation of the project results
Content marketing expertise
Basics of journalistic work (approx. 4 days)
Editorial work, editing
Journalistic research techniques, online research
Journalistic standards
Structures and working methods of editorial offices and online editorial offices
Text workshop/writing exercises
Types of text (news, reports, features, portraits, commentaries, reviews)
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Basics of content marketing (approx. 7 days)
Developing and documenting strategies
Planning projects
Defining goals and determining metrics
Determine target groups according to psychosocial and demographic aspects
Apply customer journeys and related models for strategic planning
The right mix of different content
Omnichannel experience through different touchpoints
Storytelling in content marketing: simple and complex story structures for different channels
Increase reach (approx. 3 days)
Effective distribution of content
Different types of corporate blogs
Brief introduction to WordPress:
Planning and running a blog
SEO optimized content
Email marketing
Measuring the effectiveness of measures
Legal (approx. 2 days)
Recognizing legal pitfalls
Internet law
Liability for own and third-party content
Copyright law
Project work, certification preparation and certification examination (approx. 4 days)
SEM Marketing expertise
Search engine optimization basics (approx. 3 days)
Web-based search engines
Google Universal Search
Vertical search engines
Search results pages and hits
Rich snippets
Google Knowledge Graph
PageRank
Domain Authority
Google search results/search settings
RankBrain
Search queries with local reference/Local SEO
Social SEO
Voice search
SEO processes (approx. 2 days)
Steps of the SEO process
Define SEO goals
Target group/persona
Keyword candidates
SEO KPIs
Conversions
Content quality
Google ranking signals
Search intent
Within Document Frequency (WDF)
Inverse Document Frequency (IDF)
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Website optimization (approx. 3 days)
Optimization for mobile devices (AMP)
Meta tags/meta description/meta title
Duplicate content
Semantic web/search
Structured data and its meaning/possible uses
Checking the loading times of a website
Check domains for IP address
Security functions of the https protocol
Robots.txt
Anchor texts
Google Penalty
Search queries with local reference/Local SEO
Accessibility developments
SEO success control (approx. 3 days)
Perform success monitoring without commercial tools
Tools for ranking monitoring
Google index/Google quality guidelines
Backlinks and link building measures
Visibility index
OnPage analysis
Google Ads (approx. 2 days)
Google Ads
Analyzing the intent of search queries
Creating keyword lists
Campaign types/goals/structure of Google search ads
Google Keyword Planner
Set up and manage campaigns
Google Ads Auction
Web analytics (approx. 3 days)
Web Analytics
Goals and functions
Data protection
Reach measurement
Possibilities and limits of the data that can be collected
Setting up Google Analytics 4/demo account
Real-time reports
Target group analysis
Origin of website visitors
Event and goal tracking
Event tracking
Google Search Console
Visitor behavior
Google Tag Manager
cookies
Project work, certification preparation and certification examination (approx. 4 days)
Design with Adobe Illustrator CC
Introduction to vector graphics (approx. 1 day)
Difference between pixel images and vector graphics
Anatomy of a path
Configuring and navigating (approx. 1 day)
The right color space
Customizing presets
Individual toolbar and workspaces
Drawing areas
Rulers, guides and grids
Zoom and view
Information panel and log
Drawing objects (approx. 2 days)
Transform, Align, Pathfinder
Organizing objects hierarchically
Working in groups
Organizing objects in layers
Changing appearance properties
Shape tool and masks
Width and blending tool
Graphic styles and symbols
Images (approx. 1 day)
Linking, embedding and cropping pixel images
Vectorize pixel images (image tracing)
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Paths and free forms (approx. 2 days)
Creating, changing and combining shapes
Post-processing the grid and anchor points
Editing, connecting and simplifying paths
Deform objects intuitively
Brushes (approx. 1 day)
Brush tips and brush types
Use libraries
Color design and patterns (approx. 2 days)
Colors for surfaces and contours
Color field control panel, color field libraries
Use of Adobe Color
Color help, harmonies, conversion
Global colors, solid colors
Color gradients and freehand gradients
Transparency control panel
Recolor image material
Pattern options
Text design (approx. 1 day)
Touch type text tool
Area and path text
Filtering and assigning fonts
Use of Adobe Fonts
Converting text into paths
Diagrams (approx. 1 day)
Settings and data input
Import from Excel
Diagram designs
Coloring and editing diagrams
Illustrator for web design and UI/UX (approx. 3 days)
Color modes and color management for web
Preparing artboards for responsive design
Working with a grid system
Page design - from wireframe to mockup
Designing web-optimized vector graphics
Designing UI components: Icons, buttons, forms and checkboxes
Data export and transfer (approx. 1 day)
Saving vector graphics correctly
Print preparation and PDF output
Export for responsive web design
Exporting CSS properties
Project work (approx. 4 days)
To consolidate the content learned
Presentation of the project results
Layout design with Adobe InDesign CC
Layout basics (approx. 1 day)
Project workflow, planning and conception
Introduction to working environment, user interface and tools
Document and program settings
Workspaces
Important keyboard commands (shortcuts)
Navigation, page and document structure
Layout creation techniques (approx. 2 days)
Creating page layouts with text/graphics
Margins and columns, guidelines, rulers
Working with frames and corner options
Aligning and transforming objects, Pathfinder
Properties panel
Creating and saving document templates (*.indt)
Layout customization methods (e.g. Liquid Layout)
Creating alternative layouts
Implementing complex layout ideas graphically (approx. 2 days)
Creating design grids for layouts
Use of master pages, nested master pages
Automatic page numbers
Generating section markers
Managing complex layout content with layers
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Text editing and typography (approx. 2 days)
Introduction to fonts and font groups
Classification and properties
Introduction to Adobe Fonts (Typekit), variable fonts
Placement of texts, import/export options
Text frame concatenation, intelligent text wrapping
Text editing, hyphenation, wrap options
Alignment to baseline grid
Text on path
Versatile use of text formats (approx. 1 day)
Define character and paragraph formats
GREP, defining and inserting text variables
Creating tables of contents
Libraries, snippets and object formats
Layout template with text formats
Using the book function
Working with lists and tables (approx. 1 day)
Tabs, enumerations and numbering
Data import and conversion options
Creating and editing tables
Working with images and graphics (approx. 2 days)
Pixel images and vector graphics
Image resolution and color space (RGB, CMYK)
Placing and managing images and graphics
Working with links (control panel)
Image data transfer (import/export options) from Adobe Photoshop, Adobe Illustrator, etc.
Frame fitting options
Clipping paths and cut-outs
Flow around images and objects (text outflow)
Colors, effects (approx. 1 day)
Print and screen colors
Designing, creating and saving professionally with colors and color gradients
Using color sets, e.g. for projects with CI guidelines
Use of Adobe Color
Working with effects and transparencies
Soft gradient edge tools
Digital publishing and interactivity (approx. 2 days)
Presenting and advertising on screen
Planning, structure and implementation of interactive documents (PDF, EPUB)
Buttons, hyperlinks and bookmarks
Animations and page transitions
Integrating AV media, SVG import and export
E-books with fixed layout (EPUB 3.0)
HTML, CSS and tag export
Viewer app (e.g. Adobe Digital Editions)
Publish Online function
Print output, cross-media publishing (approx. 1 day)
Color management, ICC profiles
Data check, soft proof and color application
Links and preflight settings
PDF/X export for professional printing
Printing and sharing documents
Save for web (e.g. png, jpg, gif, svg)
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Changes are possible. The course content is updated regularly.
After the course, you will know the most important terms and measures in content marketing. You will be able to assess content professionally and legally and present it with the widest possible reach, as well as plan blog posts efficiently and design them attractively.
You are also familiar with the most important functions in Illustrator and can create and edit vector graphics. You will be able to optimize graphics for print and web.
In the field of online marketing, you will specialize in the communication of content and find employment in marketing agencies, social media and advertising agencies. Across all industries, content marketing managers are sought after in all companies that value a professional internet presence.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).