Basic knowledge of web design with event management and digital event planning
Free of cost
by funding
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Certificates: "Event management and digital event planning" certificate
Certificate "Basic knowledge of web design and CMS" -
Examination: Practical project work with final presentations
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Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 8 Weeks
Event management and digital event planning with MS Project
Event formats (approx. 1 day)
Tasks of the event manager
Differentiation between on-site/virtual/hybrid/smart
Business management basics (approx. 2 days)
Financing and budgeting
Recording and posting business processes in accounting
Controlling, sponsoring, licensing
Legal basics (approx. 2 days)
Contract forms and relationships
Contract design
Liability and insurance
Laws, ordinances and regulations
Legal obligations of event organizers and venues
Special duties and taxes in the event business
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Event planning on site and digitally (approx. 4 days)
Conception and implementation
Presentation and moderation
Goals and target groups
Planning and organization
Agile event management
Design of a supporting program
Time management
Guest management, intercultural aspects
Scheduling: end dates, start dates, time reserves
Event logistics and event technology (approx. 4 days)
Logistical and technical planning and implementation of digital and on-site events
Tools and checklists for professional event organization
Cooperation with agencies and external service providers
Deployment and coordination of personnel
Implementation, day of the event and risk management
Social responsibility and sustainability
Success control and follow-up
Marketing (approx. 1 day)
Market observation and concept development
Strategic marketing
Operational marketing
Online marketing (SEM/SEO)
Basics of social media marketing
Event management with MS Project (approx. 3 days)
Scheduling
Resource management: labor, material, costs
Project monitoring: target/actual comparison, graphical reports
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Basic knowledge of web design and CMS
Basics of web design HTML5 and CSS3 with Adobe Dreamweaver and Notepad++ (approx. 12 days)
Introduction to the topic
Introduction to development environments (Notepad++ and Dreamweaver)
Components of a website
Search engine friendly basic structure of HTML5
Code guideline and naming conventions
Structure of HTML tags and attributes
Hyperlinks (relative, absolute file path, internal, external links)
Lists, images, tables, forms
Formatting with CSS3 (Cascading Style Sheets)
Fixed and responsive (flexible) websites
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Planning and structuring websites (approx. 2 days)
Concept process, resource planning, monetization
Concept, page and structure design of a website/web project
Preparing image material (sizes, cropping, web-optimized storage)
Legal issues (imprint, data protection, disclaimer)
Basics CMS with Wordpress (approx. 3 days)
Dashboard (user interface) of WordPress
User management and profile (password-protected areas and rights management)
Media management
Comments management
Creating and editing pages and posts
Visual and text editor
Publishing
Design area: menus, widgets, CSS editor, theme example
Providing downloads
Theoretical information on updates
Project work (approx. 3 days)
To reflect on and consolidate the content learned
Presentation of the project results
Changes are possible. The course content is updated regularly.
After the course, you will be able to distinguish between different event formats and professionally plan, organize and implement digital and on-site events. The focus is on strategic planning, marketing as well as legal and sustainable aspects of event management. You will have mastered the MS Project program and will be able to professionally plan and monitor events and analyze their success.
You also have a sound basic knowledge of web design and content management. You can work with the Dreamweaver program and are familiar with the CMS Wordpress.
This course is primarily aimed at people from the event sector, but also at employees from the fields of marketing, communication, PR or hotels, gastronomy and tourism.
With organizational skills and specialist knowledge in the field of event management, you can find employment in numerous companies. Jobs in communication, marketing and event agencies are particularly suitable. However, you can also work successfully in the tourism industry and with trade fair, conference and congress agencies. The skills acquired here are also an advantage for some companies with event departments and for self-employment.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).