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Certificates: Certificate "Graphic Design with Adobe CC"
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Examination: Practical project work with final presentation
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Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 4 Weeks
Introduction to the Adobe Creative Cloud (approx. 2 days)
Desktop programs at a glance: Photoshop, Illustrator, InDesign
Adobe mobile apps for graphic design
Creative Cloud libraries
Color trends and inspirations (e.g. Adobe Stock, Adobe Color)
Adobe Bridge, Adobe Exchange
Basics (approx. 1 day)
Art vs. design
Design disciplines, design principles
Design process
Design laws of perception
Eye movement and arrangement
Figure-ground relationship
Optical illusions and phenomena
Interference effects, Hick's law
Perspective and spatial effect
Shape and color (approx. 2 days)
Point, line and surface
Arrangement and weighting
Format, proportions and aspect ratios
Color theory and color systems
Properties, effect and meaning
Color design (harmonies, contrasts)
Attention through form and color
Creating and editing shapes (signs, pictograms, icons)
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Images (approx. 3 days)
Image competence and image quality
Pixel and vector graphics
Research, idea, mood board
Eye-catchers and storytelling
The human being as a motif
Images in corporate communication
Image design and image editing
Typography and layout (approx. 5 days)
Anatomy of letters
Font history, font classification
Font blending
Reading typography, detailed typography
Workflow: Layout
Basic rules of good layouts
Type area and design grid
Dramaturgy, visual direction and focus
Implementing and presenting layout ideas
Overview of file output (print, digital)
Corporate Design (approx. 2 days)
Corporate design vs. corporate identity
Basic building blocks
Logo design, signets and brands
Implementation - word-image-brand
The corporate design manual (style guide)
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Changes are possible. The course content is updated regularly.
After completing the course, you will have mastered the basics of creative work and visual communication. You will understand how design, advertising and presentations work and have basic design, methodological and technical knowledge.
Your future field of work can be in editorial or marketing for digital and print media, but above all in the design, implementation and creation of advertising materials and publications. The skills you acquire are versatile and in demand in all areas of the print and media industry.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).