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Certificates: Web Engineer" certificate
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Additional Certificates: Certificate "Web design with HTML, CSS and Visual Studio Code"
Certified SEM Manager" certificate
JavaScript" certificate
Certified PHP Developer" certificate -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
Certified SEM Manager
Certified PHP Developer -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 24 Weeks
Web design (HTML/CSS/Visual Studio code)
HTML and CSS (approx. 6 days)
HTML introduction
Basic framework
Tags for text creation (h1-h6, p, br, span)
Text format commands
Integrating graphics
Links (internal, external, phone, mailto link)
Favicons
Lists and tables
Correct syntax structure
Checking with W3C validation tool
CSS introduction
Integration options for CSS specifications (internal, external, inline style)
Basic commands (text design, font color, background color)
HTML containers
Use and styling of containers
Integration of YouTube and Google Maps
Video and audio player
Object-fit
VS Code (approx. 1 day)
Introduction to VS Code
Additional extensions for VS Code. (e.g. Live Server, Emmet Commands, Copilot (AI))
AI usage in combination with VS Code
Layout techniques (approx. 4 days)
Classes, IDs, selectors
Introduction box model
Padding, margin, border, border-radius and their shorthands
Flex-Box introduction
Layouts with flex box
Alignment with Flexbox
Introduction to Grid System
Layouts with Grid
Alignment with Grid System
Floating text around images with float and clear
General display properties of tags
Background images
Status and values (approx. 1 day)
Introduction of pseudo-classes (hover, active, focus, nth-child, first-child, last-child)
Pseudo elements (::before, ::after, content)
Specificity (value of codes)
Positioning (approx. 2 days)
Introduction to positions
Static, absolute, fixed, sticky, relative
Left, right, top, bottom, z-index
Dropdown menus
:target
:target in combination with navigation menus and modals
Forms (approx. 2 days)
Introduction to forms
Fieldset, legend
Inputs, textareas, labels, values, name, selects
Autocomplete
Form design with CSS
Integration of php-script in action with AI
Effects and fonts with CSS (approx. 1 day)
CSS transition effects
Transition, filter, transform
Color gradients, box-shadow, text-shadow
Font integration with @font-face
Responsive web design (approx. 2 days)
Introduction to responsive design
Media queries, breakpoints
Landscape, portait mode
Responsive images with picture and srcsets
Image editing, compression of images
Generating images with AI
Search engine optimization (approx. 1 day)
Introduction to SEO
On-page optimization and use of AI-generated texts
Performance optimization to improve SEO and presentation of suitable tools
CSS techniques and interaction (approx. 2 days)
CSS variables
Dark mode
Calculation with CSS
Introduction to CSS animations
Duration, delay, direction, timing-function, iteration-count, fill-mode
Animated burger button
One-pager and multilingualism (approx. 2 days)
Introduction One-Pager
Smooth-scroll
Integration of fontawesome library
Dealing with SVG graphics
Layer integration and CSS customization
Multilingual websites
Extensions and frameworks (approx. 1 day)
Introduction to Bootstrap
Use of Bootstrap components
Responsive design with Bootstrap
JavaScript (approx. 3 days)
Introduction to JavaScript
JavaScript/jQuery methods
Create jQuery Lightbox
Variables
If-else statements
Scroll, window, resize
arrays
For-loop
Math object
Legal requirements and project management (approx. 2 days)
Internet law
Copyrights in relation to AI/KI
Accessibility
Project management
Project work (approx. 10 days)
To consolidate the content learned
Presentation of the project results
SEM Marketing expertise
Search engine optimization basics (approx. 3 days)
Web-based search engines
Google Universal Search
Vertical search engines
Search results pages and hits
Rich snippets
Google Knowledge Graph
PageRank
Domain Authority
Google search results/search settings
RankBrain
Search queries with local reference/Local SEO
Social SEO
Voice search
SEO processes (approx. 2 days)
Steps of the SEO process
Define SEO goals
Target group/persona
Keyword candidates
SEO KPIs
Conversions
Content quality
Google ranking signals
Search intent
Within Document Frequency (WDF)
Inverse Document Frequency (IDF)
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Website optimization (approx. 3 days)
Optimization for mobile devices (AMP)
Meta tags/meta description/meta title
Duplicate content
Semantic web/search
Structured data and its meaning/possible uses
Checking the loading times of a website
Check domains for IP address
Security functions of the https protocol
Robots.txt
Anchor texts
Google Penalty
Search queries with local reference/Local SEO
Accessibility developments
SEO success control (approx. 3 days)
Perform success monitoring without commercial tools
Tools for ranking monitoring
Google index/Google quality guidelines
Backlinks and link building measures
Visibility index
OnPage analysis
Google Ads (approx. 2 days)
Google Ads
Analyzing the intent of search queries
Creating keyword lists
Campaign types/goals/structure of Google search ads
Google Keyword Planner
Set up and manage campaigns
Google Ads Auction
Web analytics (approx. 3 days)
Web Analytics
Goals and functions
Data protection
Reach measurement
Possibilities and limits of the data that can be collected
Setting up Google Analytics 4/demo account
Real-time reports
Target group analysis
Origin of website visitors
Event and goal tracking
Event tracking
Google Search Console
Visitor behavior
Google Tag Manager
cookies
Project work, certification preparation and certification examination (approx. 4 days)
JavaScript
JavaScript Basics (approx. 7 days)
Introduction to JavaScript, history, areas of application
ECMA script versions
Integration of JavaScript in HTML
IDE: Installation and introduction to WebStorm
Language elements: variables, constants, typing
Primitive data types: Number, String, Boolean
Collection data types: Arrays, objects
Copy by reference vs. copy by value
Arithmetic and logical operators
Control structures: conditions, loops, functions
Scope, global scope, block scope
Error handling
Local storage: cookies, web storage
JSON
ES6 import/export
Version control with Git, introduction to GitHub
DOM manipulation with JavaScript (approx. 5 days)
Selecting HTML
Content, attributes and styling
Events, event object, bubbling
Intersection observer and mutation observer
Creating, copying, moving and deleting DOM elements
Frameworks/Libraries (approx. 1 day)
Create your own library
AI (approx. 1 day)
Presentation of specific AI technologies in the professional environment
Artificial intelligence (AI) in the work process
Integration of AI in the IDE
Use of AI for code completion, refactoring and learning support
Project work (approx. 6 days)
To consolidate the content learned
Presentation of the project results
PHP Developer: Object orientation and Laravel framework
Basics of PHP development (approx. 5 days)
Setting up a modern development environment
Introduction to Docker for local development
Overview of IDE tools (Visual Studio Code, PhpStorm, etc.)
Git workflow
PHP syntax and basic concepts
Variables, data types, constants
Arrays and strings (incl. new functions in PHP 8.x)
Expressions, operators, control structures
Functions, anonymous functions and closures
PHP 8.x innovations
Union Types and Named Arguments
Introduction to attributes
Composer & package management
PSR standards
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Web development and interactivity (approx. 3 days)
HTTP and form processing
GET and POST requests
Dealing with cookies and sessions
Validation and sanitization of user input
Dynamic content and interactivity
Output of dynamic content (e.g. user forms, calculation tasks)
AJAX and JSON-based interaction
Security and error handling
Protection against XSS, CSRF and SQL injection
Error logging and debugging (with tools such as Xdebug)
Working with databases (approx. 4 days)
SQL and database basics
Basic principles of relational databases and MySQL
Database design and normalization
PHP and database integration
PDO connection and secure SQL queries
Simple CRUD operations with MySQL
Input and output of database content on websites
NoSQL databases and modern storage solutions
Alternative storage with Redis (caching, sessions)
PHP frameworks (approx. 2 days)
Introduction to modern PHP frameworks
Laravel: Introduction, routing, controllers and views
Advantages of using PHP frameworks (e.g. code reusability, security, modularity)
Tools for modern PHP development
Introduction to CI/CD pipelines (e.g. GitHub Actions, GitLab CI)
Use of Docker for the deployment of PHP applications
Architecture classification: monolith vs. microservices
Project preparation and planning (approx. 2 days)
Planning a PHP project
Structuring and creating a schedule for the project work
Project work (approx. 1 day)
To consolidate the content learned
Presentation of the project results
Object-oriented programming (approx. 5 days)
Basics of OOP in PHP 8.x (classes, objects, methods, properties)
Constructor property promotion, attributes, union types
Inheritance, polymorphism, interfaces, traits
Introduction to design patterns (factory, strategy)
SOLID principles and dependency injection
Unit tests with PHPUnit
Exception handling and debugging
Use of a modern framework (Laravel) (approx. 5 days)
Introduction to Laravel
Routing, controllers, models, blade templates
Eloquent ORM and database migrations
RESTful API development
Caching and performance optimization
Creation of Artisan Commands
Events, listeners and broadcasting (Laravel Echo)
Queues and jobs (+ Laravel Horizon)
Notifications and mail
Sanctum + Passport (Token-Auth for SPAs and APIs)
API resources and rate limiting
Create a sample website (approx. 5 days)
Planning and implementing a modern web application
Integration of APIs and front-end frameworks
Responsive design with Tailwind CSS or Bootstrap
Deployment with Docker
Project work, certification preparation and certification exam "Certified PHP Developer" (approx. 5 days)
Changes are possible. The course content is updated regularly.
Once you have completed the course, you will be familiar with the complete workflow for modern web design and user-friendly, sophisticated websites: HTML, CSS and Visual Studio Code are just as familiar to you as the use of JavaScript and object-oriented programming with PHP. You also have detailed knowledge of search engine optimization.
Web designers, web developers, graphic designers, media designers, specialists from artistic professions or people who are responsible for the conception, design and practical implementation of websites and want to acquire the necessary knowledge and skills.
Nowadays, almost all companies rely on an attractive Internet presence to represent them as a company. Future employers include graphic, advertising, web, multimedia or full-service agencies, as well as software and database providers. Web design skills are required in almost all sectors.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).