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Certificates: Web Engineer" certificate
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Additional Certificates: Certificate "Web design with HTML/CSS/Dreamweaver"
Certified SEM Manager" certificate
Certificate "Basics JavaScript/Ajax"
Certified PHP Developer" certificate -
Examination: Practical project work with final presentations
Certified SEM Manager
Certified PHP Developer -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 24 Weeks
Web design with HTML, CSS and Dreamweaver
HTML (approx. 5 days)
Basic framework
Tags for text creation (h1-h6, p, br)
Basics of CSS
Text format commands
Scaffolding HTML tags (e.g. header, nav)
Integrating graphics and preparing them in Photoshop
Favicons
Links
Internal, external, phone, mailto links
Lists and tables
Forms in HTML
Form elements
Integration of video and audio elements
Integration of YouTube and Google Maps
Differences between XHTML and HTML
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Basics CSS (approx. 5 days)
Basics of Dreamweaver
Integration options for CSS specifications (internal, external, inline style)
Text design with CSS
CSS attributes for designing borders and spacing (padding, margin)
Background design with CSS
Float/clear basics
Column spacing with float
Colors with CSS
Clearfix
Pseudo elements (::before/::after)
Pseudo-classes (:nth-of-type)
List/display/link pseudo-classes
Navigation with ul/li (horizontal/vertical)
CSS Flexbox (approx. 5 days)
Columns with Flex
Alignment of elements with Flex
Columns in columns with Flex
Using individual fonts (@font-face)
Fonts with Dreamweaver
Dreamweaver - CSS Designer
CSS position
Positions: relative/absolute/fixed
Possibilities for form design via CSS
CSS color gradients
CSS - transition/transform
Responsive web design (approx. 6 days)
Breakpoints, viewport, media queries
Designing headers and header-img responsively
Picture elements in HTML
Mobile navigation with hover
Enable hover in click on Apple cell phones
Click event via CSS (using checkbox)
Responsive navigation with click
Animated burger button
CSS accordion (using radio buttons)
Drop-down menu for desktop and mobile
Different designs
CSS pseudo class :target
One-page site - page structure
Responsive navigation with :target control
Advantages of one-page sites
JavaScript (approx. 9 days)
Integrating applications
Getting started with JavaScript/jQuery
If-then-else
Variables
Data object
Array Data type
ScrollTop
For loop
Math object
Sticky-menu (js/css)
Show/hide menu with scrolling
Use of vh/vw and calc
Mandatory information imprint/data protection
Cookie notice
Font-awesome - Symbol library
CSS-Filter
CSS variables
Optimize the site for search engines (SEO)
Object fit - frame-filling graphics
CSS animation
CSS grid
Grid-template-areas
Introduction to CSS framework: Bootstrap
Project work (approx. 10 days)
To consolidate the content learned
Presentation of the project results
SEM Marketing expertise
Search engine optimization basics (approx. 3 days)
Web-based search engines
Google Universal Search
Vertical search engines
Search results pages and hits
Rich snippets
Google Knowledge Graph
PageRank
Domain Authority
Google search results/search settings
RankBrain
Search queries with local reference/Local SEO
Social SEO
Voice search
SEO processes (approx. 2 days)
Steps of the SEO process
Define SEO goals
Target group/persona
Keyword candidates
SEO KPIs
Conversions
Content quality
Google ranking signals
Search intent
Within Document Frequency (WDF)
Inverse Document Frequency (IDF)
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Website optimization (approx. 3 days)
Optimization for mobile devices (AMP)
Meta tags/meta description/meta title
Duplicate content
Semantic web/search
Structured data and its meaning/possible uses
Checking the loading times of a website
Check domains for IP address
Security functions of the https protocol
Robots.txt
Anchor texts
Google Penalty
Search queries with local reference/Local SEO
Accessibility developments
SEO success control (approx. 3 days)
Perform success monitoring without commercial tools
Tools for ranking monitoring
Google index/Google quality guidelines
Backlinks and link building measures
Visibility index
OnPage analysis
Google Ads (approx. 2 days)
Google Ads
Analyzing the intent of search queries
Creating keyword lists
Campaign types/goals/structure of Google search ads
Google Keyword Planner
Set up and manage campaigns
Google Ads Auction
Web analytics (approx. 3 days)
Web Analytics
Goals and functions
Data protection
Reach measurement
Possibilities and limits of the data that can be collected
Setting up Google Analytics 4/demo account
Real-time reports
Target group analysis
Origin of website visitors
Event and goal tracking
Event tracking
Google Search Console
Visitor behavior
Google Tag Manager
cookies
Project work, certification preparation and certification examination (approx. 4 days)
Basics Javascript/Ajax
JavaScript Basics (approx. 7 days)
Introduction to
Integration into HTML pages
Language elements
Variables, constants and data types
Operators
Control structures
Conditional statements
Loops
Functions
arrays
Objects
cookies
Web storage
Error handling
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
DOM manipulation with JavaScript (approx. 3 days)
Basics of
Selecting HTML
Content and attributes
styling
events
Creating DOM elements
Copying, moving and deleting DOM elements
AJAX (approx. 3 days)
Introduction to
Functionality
Prerequisites
http requests
XMLHttpRequest object
Synchronous and asynchronous requests
Web services/transmissions:
- JSON
- XML/XML response
Frameworks/Libraries (approx. 2 days)
Create your own library
jQuery
Advantages and disadvantages
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
PHP Developer: Object orientation and Laravel framework
Basics (approx. 5 days)
Setting up a development environment
Basics of syntax
Types, variables, constants (especially arrays and strings)
Expressions, operators, control structures, functions
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Web context (approx. 3 days)
GET and POST requests
Cookies and sessions
Forms and validation (e.g. contact form)
Output of dynamic content (e.g. outputting the result of a calculation task)
Interaction and risk (approx. 2 days)
Error messages, logging and debugging
Security aspects (sanitization, code injection)
Databases (approx. 4 days)
Basics of SQL databases
PHP and MySQL (connection setup, simple database operations)
Input and output of database content on a website
PHP Frameworks (approx. 1 day)
What is a PHP framework?
Advantages of a PHP framework
Current PHP frameworks (Laravel, Symfony, Codelgniter, etc.)
Project preparation (approx. 1 day)
Planning and structuring PHP projects
Project work (approx. 4 days)
To consolidate the content learned
Presentation of the project results
Object-oriented programming (approx. 5 days)
Basics of object-oriented programming
Classes, objects, methods and properties
Constructor/Destructor, magic methods
Debugging objects
Complex object structures (nesting)
Inheritance, polymorphism, abstract classes, abstract methods
interfaces
Mapping object structures in relational databases, creating objects from relational data structures
Static methods
Automation, traits
Exception handling
ClassLoader
Use of a modern framework (approx. 5 days)
Introduction to the PHP framework Laravel
Setting up a Laravel project
Application routes with parameters and requirements
Use of controllers
Use of output templates
Database queries (CRUD operations with Doctrine ORM)
Create a sample website (approx. 5 days)
Planning and implementing an internet application
Project work, certification preparation and certification exam "Certified PHP Developer" (approx. 5 days)
Changes are possible. The course content is updated regularly.
Once you have completed the course, you will be familiar with the complete workflow for modern web design and user-friendly, sophisticated websites: You are familiar with HTML, CSS and Dreamweaver, the use of JavaScript and Ajax, as well as object-oriented programming with PHP.
Web designers, web programmers, graphic designers, media designers, specialists from artistic professions or people who are responsible for the conception, design and practical implementation of websites and want to acquire the necessary knowledge and skills.
Nowadays, almost all companies rely on an attractive Internet presence to represent them as a company. Future employers include graphic, advertising, web, multimedia or full-service agencies, as well as software and database providers. Web design skills are required in almost all sectors.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).