Web Engineer

You know the workflow for modern web design and user-friendly websites: HTML, CSS and Visual Studio Code. You are familiar with the use of JavaScript and jQuery. You also know how to successfully design and measure the performance of websites using SEO and SEM tools and how to use artificial intelligence (AI) in your job.
  • Certificates: Web Engineer" certificate
  • Additional Certificates: Certificate "Web design with HTML, CSS and Visual Studio Code"
    Certified SEM Manager" certificate
    JavaScript" certificate
    Certified PHP Developer" certificate
  • Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
    Certified SEM Manager
    Certified PHP Developer
  • Teaching Times: Full-time
    Monday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
  • Language of Instruction: German
  • Duration: 24 Weeks

Web design (HTML/CSS/Visual Studio code)

HTML and CSS (approx. 6 days)

HTML introduction

Basic framework

Tags for text creation (h1-h6, p, br, span)

Text format commands

Integrating graphics

Links (internal, external, phone, mailto link)

Favicons

Lists and tables

Correct syntax structure

Checking with W3C validation tool

CSS introduction

Integration options for CSS specifications (internal, external, inline style)

Basic commands (text design, font color, background color)

HTML containers

Use and styling of containers

Integration of YouTube and Google Maps

Video and audio player

Object-fit


VS Code (approx. 1 day)

Introduction to VS Code

Additional extensions for VS Code. (e.g. Live Server, Emmet Commands, Copilot (AI))

AI usage in combination with VS Code


Layout techniques (approx. 4 days)

Classes, IDs, selectors

Introduction box model

Padding, margin, border, border-radius and their shorthands

Flex-Box introduction

Layouts with flex box

Alignment with Flexbox

Introduction to Grid System

Layouts with Grid

Alignment with Grid System

Floating text around images with float and clear

General display properties of tags

Background images


Status and values (approx. 1 day)

Introduction of pseudo-classes (hover, active, focus, nth-child, first-child, last-child)

Pseudo elements (::before, ::after, content)

Specificity (value of codes)


Positioning (approx. 2 days)

Introduction to positions

Static, absolute, fixed, sticky, relative

Left, right, top, bottom, z-index

Dropdown menus

:target

:target in combination with navigation menus and modals


Forms (approx. 2 days)

Introduction to forms

Fieldset, legend

Inputs, textareas, labels, values, name, selects

Autocomplete

Form design with CSS

Integration of php-script in action with AI


Effects and fonts with CSS (approx. 1 day)

CSS transition effects

Transition, filter, transform

Color gradients, box-shadow, text-shadow

Font integration with @font-face


Responsive web design (approx. 2 days)

Introduction to responsive design

Media queries, breakpoints

Landscape, portait mode

Responsive images with picture and srcsets

Image editing, compression of images

Generating images with AI


Search engine optimization (approx. 1 day)

Introduction to SEO

On-page optimization and use of AI-generated texts

Performance optimization to improve SEO and presentation of suitable tools


CSS techniques and interaction (approx. 2 days)

CSS variables

Dark mode

Calculation with CSS

Introduction to CSS animations

Duration, delay, direction, timing-function, iteration-count, fill-mode

Animated burger button


One-pager and multilingualism (approx. 2 days)

Introduction One-Pager

Smooth-scroll

Integration of fontawesome library

Dealing with SVG graphics

Layer integration and CSS customization

Multilingual websites


Extensions and frameworks (approx. 1 day)

Introduction to Bootstrap

Use of Bootstrap components

Responsive design with Bootstrap


JavaScript (approx. 3 days)

Introduction to JavaScript

JavaScript/jQuery methods

Create jQuery Lightbox

Variables

If-else statements

Scroll, window, resize

arrays

For-loop

Math object


Legal requirements and project management (approx. 2 days)

Internet law

Copyrights in relation to AI/KI

Accessibility

Project management


Project work (approx. 10 days)

To consolidate the content learned

Presentation of the project results

SEM Marketing expertise

Search engine optimization basics (approx. 3 days)

Web-based search engines

Google Universal Search

Vertical search engines

Search results pages and hits

Rich snippets

Google Knowledge Graph

PageRank

Domain Authority

Google search results/search settings

RankBrain

Search queries with local reference/Local SEO

Social SEO

Voice search


SEO processes (approx. 2 days)

Steps of the SEO process

Define SEO goals

Target group/persona

Keyword candidates

SEO KPIs

Conversions

Content quality

Google ranking signals

Search intent

Within Document Frequency (WDF)

Inverse Document Frequency (IDF)


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


Website optimization (approx. 3 days)

Optimization for mobile devices (AMP)

Meta tags/meta description/meta title

Duplicate content

Semantic web/search

Structured data and its meaning/possible uses

Checking the loading times of a website

Check domains for IP address

Security functions of the https protocol

Robots.txt

Anchor texts

Google Penalty

Search queries with local reference/Local SEO

Accessibility developments


SEO success control (approx. 3 days)

Perform success monitoring without commercial tools

Tools for ranking monitoring

Google index/Google quality guidelines

Backlinks and link building measures

Visibility index

OnPage analysis


Google Ads (approx. 2 days)

Google Ads

Analyzing the intent of search queries

Creating keyword lists

Campaign types/goals/structure of Google search ads

Google Keyword Planner

Set up and manage campaigns

Google Ads Auction


Web analytics (approx. 3 days)

Web Analytics

Goals and functions

Data protection

Reach measurement

Possibilities and limits of the data that can be collected

Setting up Google Analytics 4/demo account

Real-time reports

Target group analysis

Origin of website visitors

Event and goal tracking

Event tracking

Google Search Console

Visitor behavior

Google Tag Manager

cookies


Project work, certification preparation and certification examination (approx. 4 days)

JavaScript

JavaScript Basics (approx. 7 days)

Introduction to JavaScript, history, areas of application

ECMA script versions

Integration of JavaScript in HTML

IDE: Installation and introduction to WebStorm

Language elements: variables, constants, typing

Primitive data types: Number, String, Boolean

Collection data types: Arrays, objects

Copy by reference vs. copy by value

Arithmetic and logical operators

Control structures: conditions, loops, functions

Scope, global scope, block scope

Error handling

Local storage: cookies, web storage

JSON

ES6 import/export

Version control with Git, introduction to GitHub


DOM manipulation with JavaScript (approx. 5 days)

Selecting HTML

Content, attributes and styling

Events, event object, bubbling

Intersection observer and mutation observer

Creating, copying, moving and deleting DOM elements


Frameworks/Libraries (approx. 1 day)

Create your own library


AI (approx. 1 day)

Presentation of specific AI technologies in the professional environment

Artificial intelligence (AI) in the work process

Integration of AI in the IDE

Use of AI for code completion, refactoring and learning support


Project work (approx. 6 days)

To consolidate the content learned

Presentation of the project results

PHP Developer: Object orientation and Laravel framework

Basics of PHP development (approx. 5 days)

Setting up a modern development environment

Introduction to Docker for local development

Overview of IDE tools (Visual Studio Code, PhpStorm, etc.)

Git workflow

PHP syntax and basic concepts

Variables, data types, constants

Arrays and strings (incl. new functions in PHP 8.x)

Expressions, operators, control structures

Functions, anonymous functions and closures

PHP 8.x innovations

Union Types and Named Arguments

Introduction to attributes

Composer & package management

PSR standards


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


Web development and interactivity (approx. 3 days)

HTTP and form processing

GET and POST requests

Dealing with cookies and sessions

Validation and sanitization of user input

Dynamic content and interactivity

Output of dynamic content (e.g. user forms, calculation tasks)

AJAX and JSON-based interaction

Security and error handling

Protection against XSS, CSRF and SQL injection

Error logging and debugging (with tools such as Xdebug)


Working with databases (approx. 4 days)

SQL and database basics

Basic principles of relational databases and MySQL

Database design and normalization

PHP and database integration

PDO connection and secure SQL queries

Simple CRUD operations with MySQL

Input and output of database content on websites

NoSQL databases and modern storage solutions

Alternative storage with Redis (caching, sessions)


PHP frameworks (approx. 2 days)

Introduction to modern PHP frameworks

Laravel: Introduction, routing, controllers and views

Advantages of using PHP frameworks (e.g. code reusability, security, modularity)

Tools for modern PHP development

Introduction to CI/CD pipelines (e.g. GitHub Actions, GitLab CI)

Use of Docker for the deployment of PHP applications

Architecture classification: monolith vs. microservices


Project preparation and planning (approx. 2 days)

Planning a PHP project

Structuring and creating a schedule for the project work


Project work (approx. 1 day)

To consolidate the content learned

Presentation of the project results


Object-oriented programming (approx. 5 days)

Basics of OOP in PHP 8.x (classes, objects, methods, properties)

Constructor property promotion, attributes, union types

Inheritance, polymorphism, interfaces, traits

Introduction to design patterns (factory, strategy)

SOLID principles and dependency injection

Unit tests with PHPUnit

Exception handling and debugging


Use of a modern framework (Laravel) (approx. 5 days)

Introduction to Laravel

Routing, controllers, models, blade templates

Eloquent ORM and database migrations

RESTful API development

Caching and performance optimization

Creation of Artisan Commands

Events, listeners and broadcasting (Laravel Echo)

Queues and jobs (+ Laravel Horizon)

Notifications and mail

Sanctum + Passport (Token-Auth for SPAs and APIs)

API resources and rate limiting


Create a sample website (approx. 5 days)

Planning and implementing a modern web application

Integration of APIs and front-end frameworks

Responsive design with Tailwind CSS or Bootstrap

Deployment with Docker


Project work, certification preparation and certification exam "Certified PHP Developer" (approx. 5 days)



Changes are possible. The course content is updated regularly.

Once you have completed the course, you will be familiar with the complete workflow for modern web design and user-friendly, sophisticated websites: HTML, CSS and Visual Studio Code are just as familiar to you as the use of JavaScript and object-oriented programming with PHP. You also have detailed knowledge of search engine optimization.

Web designers, web developers, graphic designers, media designers, specialists from artistic professions or people who are responsible for the conception, design and practical implementation of websites and want to acquire the necessary knowledge and skills.

Nowadays, almost all companies rely on an attractive Internet presence to represent them as a company. Future employers include graphic, advertising, web, multimedia or full-service agencies, as well as software and database providers. Web design skills are required in almost all sectors.

Didactic concept

Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).

You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.

 

Virtual classroom alfaview®

Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.

 

The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).

We will gladly advise you free of charge.

0800 3456-500 Mon. - Fri. from 8 am to 5 pm
free of charge from all German networks.

Contact

We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm free of charge from all German networks.