Sales assistant with SAP and Digital Communication 4.0

Free of cost

by funding

The course provides you with skills in office organization, sales and as an SAP user in the area of sales and the use of artificial intelligence in your professional environment. You will also learn conversation techniques so that you can present yourself to customers in a service-oriented manner.
  • Certificates: Certificate "Sales Assistant with SAP"
  • Additional Certificates: Certificate "Office organization"
    "Driving license for digital competence" certificate
    Certificate "Digital sales and distribution management"
    Original SAP user certificate
  • Examination: Practical project work with final presentations
    Driving license for digital competence
    SAP user certification UC_SD_S42023
  • Teaching Times: Full-time
    Monday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
  • Language of Instruction: German
  • Duration: 20 Weeks

Office organization

Office working environment (full-time approx. 4 days/part-time approx. 8 days)

Workplace organization

Video conferencing

Preparing presentations

Time and self-management

Setting priorities

Mail processing


Organization of appointments (full-time approx. 3 days/part-time approx. 6 days)

Planning appointments and meetings with MS Outlook

Event planning

Planning business trips


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


Business management basics for office professions (full-time approx. 5 days/part-time approx. 10 days)

Fundamentals of business management

Company forms, goals, management

Organizational structure in companies/organizational charts

Management styles and techniques

Agendas/protocols

Fundamentals of accounting

Offer and order management


Project work (full-time approx. 3 days/part-time approx. 6 days)

To consolidate the content learned

Presentation of the project results


Digital office (full-time approx. 3.5 days/part-time approx. 7 days)

Modern letter style

Commercial correspondence

DIN 5008

Preparation of telephone calls

Template design, form letters

Document management - digital and analog

Data protection, laws

Digitalization/digital transformation and working world 4.0

Phishing emails and spam filters

Email, voice messages, messenger services

Using search engines and applying filters

Online banking, online orders

File sharing - synchronizing, sharing and accessing files

Creating and changing passwords securely (two-factor authentication)


Practical project work and exam: Driving license for digital competence (full-time approx. 1.5 days/part-time approx. 3 days)

Digital distribution and sales management

Basics of sales (approx. 1.5 days)

Sales strategies

Sales organization and structures

Development of a sales concept

Forms of distribution

Sales management and processes

Principles for negotiations

Negotiation phases

Roles and tasks in sales (sales staff and management)


Successful selling (approx. 2 days)

Psychology of sales

Obtaining and analyzing customer data

Analysis of customer needs

Target groups/buyer types

Sales talks and presentations

Sales conception

Conducting price negotiations

Closing the sale

Offer follow-up - Follow ups


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


Customer Contact (approx. 5 days)

New customer acquisition, customer acquisition, customer acquisition and expansion

Analyzing buying motives

Benefit argumentation

Direct customer contact - customer first

Key account management

Complaint management

Existing customer care

Lead management

Sales Funnel

Customer Experience (CX)


Digitalization in sales (approx. 3 days)

CRM and CRM systems

Sales technologies

Digital sales channels

Success factors in e-business

Digital products, digital services, digital business models

Digital customer interfaces (customer journey map)


Strategic marketing in distribution and sales (approx. 2 days)

Customer centricity

Competitive orientation (USP - Unique Selling Proposition)

Situation analysis with SWOT

Internal and external analysis

Analysis of buyer behavior

Marketing research and forecasting

Market definition and segmentation

Target formulation, target groups

Market selection strategies, market participant strategies

Marketing mix


Sales controlling (approx. 2 days)

Objectives, tasks and instruments of sales controlling

Sales controlling


Distribution law (approx. 1.5 days)

Competition and trademark law

General terms and conditions (AGB)

Commercial agency law


Project work (approx. 3 days)

To consolidate the content learned

Presentation of the project results

Sales and Distribution (SD) user with additional qualification in Materials Management (MM) with SAP S/4HANA

S4H00 SAP S/4HANA Overview (approx. 4 days)

Overview of SAP S/4HANA

Navigation, SAP Fiori, SAP Business Client, SAP Logon

System-wide concepts with organizational units, master data and transactions

Overview of financial accounting and logistics modules, mapping of the respective processes in SAP

Reporting, system structure and migration

SAP service offerings


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


S4500 Business Processes Sourcing and Procurement (approx. 8 days)

Overview and navigation

Processes and corporate structure in procurement

Procurement process

Procurement master data

Stock material compared to consumables

Request via self-service

Extended transactions in procurement

Automated procurement process

Evaluations and analyses


S4600 Business Processes in Sales (approx. 8 days)

Navigation with Fiori

Company structures

Sales processes at a glance

Master data

Automatic data determination and scheduling

Availability check

Collective processing

Further processes in Sales

Complaints processing

Monitoring and sales analyses


S4605 Sales Processes in Sales (approx. 10 days)

Introduction to

Corporate structures in sales

Order processing

Control of sales documents

Data flow

Special business transactions

Incompleteness

Partner functions in sales

Outline agreements

Material substitution, listing and exclusion

Discount in kind

Sales workshop


S4610 Delivery processes (approx. 4 days)

Idea and function of the delivery document

Basic organizational units for the delivery process

Control of the delivery

Goods issue process based on the outbound delivery

Processes and functions based on the outbound delivery


Project work/case study, certification preparation and SAP user certification for sales (approx. 6 days)

Digital communication 4.0

Customer communication in the digital age


Basics of communication (approx. 1.5 days)

Levels of communication

Communication models

Meaning and special features of communication

Customer experience (CX)

Channels of customer communication

Interactivity and participation

Always On

Data integration

Internationalization

Digital generation

Corporate communication


Digitalization in everyday working life (approx. 1 day)

Society and politics

Industry and trade

New Work

Media management

Digital learning incl. forms of learning

Networked working environments/collaborative work

Media and copyright law

Human-technology interaction

What is "agility"?


Digital technologies (approx. 1 day)

Big Data - The "9V", goals of data collection

Use of big data, best practices

Internet of Things (IoT), networked things

IoE, big data and cloud computing

Connectivity

Artificial intelligence, algorithms

Nanobots - application in practice

Customer centricity - focus on customer benefits

Virtual reality, augmented reality

Bitcoins, blockchain


Digital sales channels (approx. 1 day)

Importance and structure of e-commerce

Processing contracts from online sales

Selecting and using online sales channels

Co-designing the range of goods or services and managing them online


Data protection within digital communication (approx. 1 day)

Differences between data protection and data security

General Data Protection Regulation (GDPR)

Dealing with personal data

Technical and organizational measures (TOMs)

Encryption of data


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


E-mails in the digital age (approx. 2 days)

Selection of media for written customer contact based on customer needs

Business letters and e-mails

The customer-oriented e-mail

Formulations

Choosing the right font style

Quick blocks

Spam filter


Video conferencing (approx. 2 days)

What is digital rhetoric?

Preparation for online meetings

Methods and tools for successful

online meetings

The key to success for your online meetings

Procedures and pitfalls in online calls

Technical framework conditions

Video conferencing software providers


Behavior in telephone and video conferences (approx. 1.5 days)

Characteristics of communication on the telephone

The importance of body language, influence of voice, choice of language, facial expressions and gestures

Perception of breathing, voice pitch, articulation and posture as well as personal perception

Active listening

Radiating confidence and competence

Service-oriented greeting, successful and active conversation skills

Invitation, preparation and follow-up


Making customer-oriented telephone calls (approx. 1.5 days)

Structure and organization of a telephone call

Definition and implementation of call objectives

Successful and active call management

Solution-oriented conversation

Saying goodbye at the end of the call

Forwarding a call

Preparation, follow-up and recording of a telephone call

Measures in the event of threats/attacks


Conflict management (approx. 0.5 days)

Causes of a conflict

Conflict models

Obstacles to communication

Stages of conflict management

Roles within conflict management


Project work (approx. 2 days)

To consolidate the content learned

Presentation of the project results


Complaints management


Introduction to complaint management (approx. 1 day)

Complaints as opportunities for the company

Causes and types of complaints

Understanding customer behavior

Complaint management systems


Psychology of the complaint (approx. 1 day)

Iceberg theory

Relationship levels

Needs pyramid according to Maslow


Reaction to complaints (approx. 0.5 days)

Interpreting complaints and wishes

Tone and voice pitch

Key factors


Processing of complaints (approx. 1 day)

Basic rules for complaints

Processing written complaints

Procedure of a complaint discussion


De-escalation strategies (approx. 0.5 days)


Project work (approx. 1 day)

To consolidate the content learned

Presentation of the project results



Changes are possible. The course content is updated regularly.

Knowledge of Office applications is a prerequisite.

After the course, you will be familiar with office administration, have sound cross-sector knowledge of the professional workflow of an office and be proficient in modern communication techniques. You will be able to take on administrative and organizational tasks in the secretarial and administrative departments and complete commercial work orders independently. In addition, this course will provide you with a meaningful proof of your current knowledge of digital office work in the form of a "digital competence driver's license". You will be familiar with the basic structures and processes as well as roles and tasks in sales and distribution. You can apply various sales strategies in discussions with customers and thus retain existing customers as well as acquire new ones. You are also familiar with modern sales technologies and digital sales channels as well as strategic marketing in sales and distribution. You are also familiar with current sales law. In addition, you are competent in dealing with sales-related processes in SAP and round off your professional profile with SAP user certification.

You will also gain confidence in dealing with customers and know the basics of communication in the digital age with traditional and modern means of communication such as email and video conferencing. You will also be able to deal with complaints, process them and thus optimize customer satisfaction. You can design complaint management systems and know that the focus here is on increasing customer orientation.

This course is suitable for anyone who wants to gain a professional foothold in sales and distribution. The course is also suitable for lateral entrants, e.g. from technical professions.

This course qualifies you for a career in sales or distribution and therefore for positions in all companies with a sales department.

You will also acquire skills in dealing directly with customers.

Training partner of SAP® Germany

In cooperation with the SAP training partner alfatraining Bildungszentrum GmbH, we will qualify you for a job in industry and business.

You are directly connected to the SAP® Germany servers and learn on the original SAP® training system (IDES) in the latest version. This gives you the necessary practical experience during the course.

All SAP user courses also conclude with the original SAP certification. Our SAP instructors are qualified SAP consultants who will provide you with intensive support and prepare you optimally for the certification exam.

 

Didactic concept

Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).

You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.

 

Virtual classroom alfaview®

Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face teaching via video technology.

The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).

We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm
free of charge from all German networks.
Contact
We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm free of charge from all German networks.