Sales assistant with SAP and digital communication

The course not only explains general administrative and organizational knowledge for the smooth workflow of an office, but also specialist knowledge for sales such as successful sales and service strategies and modern sales technologies, as well as the use of SAP for the secure implementation of sales processes. You will also learn conversation techniques and how to use common digital communication tools to ensure lasting customer satisfaction and loyalty. Insights into complaints management and the use of artificial intelligence in the workplace round off the course.
  • Certificates: Certificate "Sales Assistant with SAP"
  • Additional Certificates: Certificate "Office organization"
    "Driving license for digital competence" certificate
    Certificate "Digital sales and distribution management"
    Original SAP user certificate
  • Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
    Führerschein für digitale Kompetenz
    SAP-Anwenderzertifizierung UC_SD_S42023
  • Teaching Times: Full-time
    Monday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
  • Language of Instruction: German
  • Duration: 20 Weeks

Office organization

Office working environment (full-time approx. 4 days/part-time approx. 8 days)

Workplace organization

Video conferencing

Preparing presentations

Time and self-management

Setting priorities

Mail processing


Organization of appointments (full-time approx. 3 days/part-time approx. 6 days)

Planning appointments and meetings with MS Outlook

Event planning

Planning business trips


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


Business management basics for office professions (full-time approx. 5 days/part-time approx. 10 days)

Fundamentals of business management

Company forms, goals, management

Organizational structure in companies/organizational charts

Management styles and techniques

Agendas/protocols

Fundamentals of accounting

Offer and order management


Project work (full-time approx. 3 days/part-time approx. 6 days)

To consolidate the content learned

Presentation of the project results


Digital office (full-time approx. 3.5 days/part-time approx. 7 days)

Modern letter style

Commercial correspondence

DIN 5008

Preparation of telephone calls

Template design, form letters

Document management - digital and analog

Data protection, laws

Digitalization/digital transformation and working world 4.0

Phishing emails and spam filters

Email, voice messages, messenger services

Using search engines and applying filters

Online banking, online orders

File sharing - synchronizing, sharing and accessing files

Creating and changing passwords securely (two-factor authentication)


Practical project work and exam: Driving license for digital competence (full-time approx. 1.5 days/part-time approx. 3 days)

Digital distribution and sales management

Digital market strategies & AI (approx. 5 days)

Fundamentals and future fields in digital sales

Market analysis & competition: market positioning (USP), SWOT and buyer behavior

Target groups & persona

Customer centricity: customer orientation as a basis and customer journey map

Sales strategies & channels: Digital sales channels, e-business factors, digital products


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

Lead & sales funnel management: digital lead generation and qualification


Successful selling & customer relationships (approx. 5 days)

Practical skills for the digital sales process

Understanding and planning relationships

Sales psychology: customer needs and requirements analysis and buying motives


New customer acquisition and acquisition - existing customer care: digital strategies and key account management (approx. 3 days)

Sales talks: structure and special features, presentation and argumentation

Benefit argumentation

Enthusiasm characteristics

Conducting negotiations: principles, phases and price negotiations

Closing the sale & follow-up: techniques for closing and follow-up

Customer experience (CX) & complaint management: direct customer contact and dealing with feedback

CRM systems: use for customer management and care


Sales controlling & law (approx. 4 days)

Digital and analog performance measurement and legal protection in sales

Sales controlling: objectives, tasks and instruments of sales controlling

Competition, trademark and commercial agency law

Drafting contracts: general terms and conditions (GTC) and relevant contractual elements

EU product safety regulation: General Product Safety Regulation (GPSR)


Project work (approx. 3 days)

To consolidate the content learned

Presentation of the project results

Sales and Distribution (SD) user with additional qualification in Materials Management (MM) with SAP S/4HANA

S4H00 SAP S/4HANA Overview (approx. 4 days)

Overview of SAP S/4HANA

Navigation, SAP Fiori, SAP Business Client, SAP Logon

System-wide concepts with organizational units, master data and transactions

Overview of financial accounting and logistics modules, mapping of the respective processes in SAP

Reporting, system structure and migration

SAP service offerings


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


S4500 Business Processes Sourcing and Procurement (approx. 8 days)

Overview and navigation

Processes and corporate structure in procurement

Procurement process

Procurement master data

Stock material compared to consumables

Request via self-service

Extended transactions in procurement

Automated procurement process

Evaluations and analyses


S4600 Business Processes in Sales (approx. 8 days)

Navigation with Fiori

Company structures

Sales processes at a glance

Master data

Automatic data determination and scheduling

Availability check

Collective processing

Further processes in Sales

Complaints processing

Monitoring and sales analyses


S4605 Sales Processes in Sales (approx. 10 days)

Introduction to

Corporate structures in sales

Order processing

Control of sales documents

Data flow

Special business transactions

Incompleteness

Partner functions in sales

Outline agreements

Material substitution, listing and exclusion

Discount in kind

Sales workshop


S4610 Delivery processes (approx. 4 days)

Idea and function of the delivery document

Basic organizational units for the delivery process

Control of the delivery

Goods issue process based on the outbound delivery

Processes and functions based on the outbound delivery


Project work/case study, certification preparation and SAP user certification for sales (approx. 6 days)

Digital communication

Basics (approx. 2 days)

What is "digital communication"?

Differentiation from analog communication

Mixed forms

Advantages and disadvantages of digital communication (always on, data integration, internationalization, interactivity)

What is digital rhetoric?

Text-based, audio-visual and multimedia communication channels and hybrid forms (e-mail, instant messaging, podcasts, etc.)


Legal basics (approx. 1 day)

Media and copyright law

Data protection (DSGVO) and data security

Encryption of data


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


Media competence (approx. 1 day)

keywords

algorithms

Recognizing fake news

Confirmation bias

Prompt engineering


Corporate communication (approx. 2 days)

Networked working environments/collaborative working

New Work

Corporate Communication

New, digital corporate models and tools

Digital change in the corporate culture

Social networks

Social intranet

Video conferencing


Customer communication (approx. 2 days)

Meaning and structure of e-commerce

Customer experience (CX)

Medium selection for written customer contact based on customer needs

Communication requirements at the customer touchpoint

Definition and implementation of conversation goals

Successful and active conversation management

Solution-oriented conversation

Saying goodbye at the end of the conversation

Chatbots


E-mails in the digital age (approx. 1 day)

The customer-oriented e-mail

Formulations

Choosing the right writing style

Quick blocks

Spam filter


Video conferences and telephone calls (approx. 3 days)

Preparation for online meetings

Methods and tools for successful

online meetings

Procedures and pitfalls in online calls

Technical framework conditions

The importance of body language, influence of voice, choice of language, facial expressions and gestures

Perception of breathing, voice pitch, articulation and posture as well as personal perception

Active listening

Radiating confidence and competence

Service-oriented greeting, successful and active conversation skills

Invitation, preparation and follow-up (taking minutes)


Conflict management (approx. 1 day)

Causes of a conflict

Conflict models

Obstacles to communication

Stages of conflict management

Roles within conflict management

Shitstorm

Dealing with trolls


Project work (approx. 2 days)

To consolidate the content learned

Presentation of the project results


Complaints management


Introduction to complaint management (approx. 1 day)

Complaints as opportunities for the company

Causes and types of complaints

Understanding customer behavior

Complaint management systems


Psychology of the complaint (approx. 1 day)

Iceberg theory

Relationship levels

Needs pyramid according to Maslow


Reaction to complaints (approx. 0.5 days)

Interpreting complaints and wishes

Tone and voice pitch

Key factors


Processing of complaints (approx. 1 day)

Basic rules for complaints

Processing written complaints

Procedure of a complaint discussion


De-escalation strategies (approx. 0.5 days)


Project work (approx. 1 day)

To consolidate the content learned

Presentation of the project results



Changes are possible. The course content is updated regularly.

Knowledge of Office applications is a prerequisite.

After the course, you will be familiar with office administration, have sound cross-sector knowledge of the professional workflow of an office and be proficient in modern communication techniques. You will be able to take on administrative and organizational tasks in the secretariat and administration and complete commercial work orders independently. In addition, this course will provide you with a meaningful proof of your current knowledge of digital office work in the form of a "digital competence driver's license". You will be familiar with the basic structures and processes as well as roles and tasks in sales and distribution. You can apply various sales strategies in customer meetings with confidence and thus retain existing customers as well as acquire new ones. You are also familiar with modern sales technologies and digital sales channels. You are also familiar with current sales law. In addition, you are competent in dealing with sales-related processes in SAP and round off your professional profile with SAP user certification.

You will also gain confidence in communicating with digital communication tools and technologies and, above all, learn how to communicate with customers in a winning and solution-oriented way. Furthermore, you will be able to deal with complaints, process them and thus optimize customer satisfaction. You will be able to design complaint management systems and know that the focus here is on increasing customer orientation.

This course is suitable for anyone who wants to gain a professional foothold in sales and distribution. The course is also suitable for lateral entrants, e.g. from technical professions.

This course qualifies you for a career in sales or distribution and therefore for positions in all companies with a sales department.

You will also acquire skills in dealing directly with customers.

Training partner of SAP® Germany

In cooperation with the SAP training partner alfatraining Bildungszentrum GmbH, we will qualify you for a job in industry and business.

You are directly connected to the SAP® Germany servers and learn on the original SAP® training system (IDES) in the latest version. This gives you the necessary practical experience during the course.

All SAP user courses also conclude with the original SAP certification. Our SAP instructors are qualified SAP consultants who will provide you with intensive support and prepare you optimally for the certification exam.

 

Didactic concept

Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).

You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.

 

Virtual classroom alfaview®

Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face teaching via video technology.

The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).

We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm
free of charge from all German networks.
Contact
We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm free of charge from all German networks.