This course teaches you how to design effective social advertising campaigns on Facebook and Instagram and reach your target audiences in a targeted manner. The focus is on strategic ad planning, creating compelling content, and optimizing campaigns based on relevant metrics. The targeted use of artificial intelligence is integrated throughout the entire course—from brainstorming and creating ad copy and creative assets to a thorough analysis of the results.
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Certificates: "Social Advertising" Certificate
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Examination: Praxisbezogene Projektarbeit mit Abschlusspräsentation
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Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 2 Weeks
Fundamentals and Strategy in Social Advertising (approx. 2 days)
Social Advertising in the Marketing Mix
Comparing Organic Posts and Paid Ads
Advertising Options on Facebook and Instagram
An Overview of AI-Powered Automation on Meta (Advantage+)
Campaign Goals and Funnel Logic
Target Audiences, Offer, and Message
Key Metrics in Social Advertising
Competitive Analysis Using the Meta Ads Library and AI
Ad Design and Creative Assets Using AI (approx. 2 days)
Creating Effective Ads: Hook, Benefit, Call-to-Action
Ad formats for Feed, Stories, and Reels
AI-powered creation of text, images, and ad variations
Advertising guidelines and labeling of AI-generated content
Campaign Implementation with Metricool (approx. 3 days)
Connect the advertising account and understand the campaign structure
Create campaigns: objective, target audience, placement, budget
Promote posts and strategically boost organic content
Manage and optimize campaigns
An overview of retargeting, custom audiences, and lookalike audiences
Tracking, Optimization, and Reporting (approx. 2 days)
Tracking Basics: Pixels, Conversions API, UTM Parameters
Data Protection and Consent in Tracking
Testing and Optimizing Ads (A/B Testing)
Reporting with Metricool
AI-powered analysis and recommendations for action
Project Work (approx. 1 day)
To reinforce what has been learned
Presentation of the project
Changes are possible, the course content is updated regularly.
Upon completing the course, you’ll be able to integrate social advertising as an integral part of the marketing mix and plan, implement, and optimize advertising campaigns on Facebook and Instagram in a targeted and legally compliant manner. You’ll develop a clear campaign strategy based on the offer, target audience, and message; create compelling ad variations for the feed, Stories, and Reels; and run campaigns using a professional social media tool. You’ll set up data protection-compliant tracking and use metrics and reporting to communicate results clearly and inform decision-making. You make effective use of artificial intelligence to more quickly generate ideas, creative assets, text variations, and analyses, and you integrate AI-powered automation into the advertising platform.
Specialists and executives in online marketing, social media, branding, e-commerce, and communications, as well as anyone who wants to get started in social advertising or deepen their knowledge of the field.
With in-depth knowledge of social advertising, you’ll expand your career opportunities. You’ll be able to strategically plan digital advertising campaigns, implement them in a way that’s tailored to specific target audiences, and optimize them based on data—for example, in marketing departments, agencies, or e-commerce companies, as well as working as an independent social advertising consultant. Even as a career starter, you’ll gain a practical foundation to establish yourself in this dynamic field.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).