This course provides you with theoretical and practical knowledge from key business fields. It focuses on the practical application and in-depth study of the technical terminology and professional communication skills required in a professional setting. The curriculum also covers project management, digital workflows (including MS Project), and media design in Adobe Creative Cloud using Photoshop, Illustrator, InDesign, and Acrobat Pro, supplemented by AI support and Adobe Firefly.
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Certificates: Certificate "Project management and media design with job-related German language support"
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Additional Certificates: Goethe-Test PRO" certificate
Basic certificate in project management (GPM)® from PM-Zert
Certificate in “Image Editing and Design with Adobe Photoshop and Illustrator”
Certificate in “Layout Design with Adobe InDesign and Acrobat Pro” -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
Goethe-Test PRO
Zertifizierung durch die PM-ZERT, Zertifizierungsstelle der GPM Deutsche Gesellschaft für Projektmanagement e. V. -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 20 Weeks
Job-related German language support for the commercial and technical sector
Professional Communication in the Workplace (approx. 1 day)
Communication in Typical Professional Situations
Using job-related technical terms in a work context
Understanding job-related texts, work instructions, and company information
Understanding Conversations and Meetings in a Professional Context
Business Correspondence (approx. 2 days)
Layout and Design of Business Letters
Modern salutations and opening lines
Writing Customer-Focused Letters and Emails
AI-powered writing assistance for emails and letters
Reporting in the Workplace
Creating Cover Letters in Accordance with DIN 5008
Artificial Intelligence (AI) in Professional Communication (approx. 1 day)
Overview of AI Tools in the Professional Workplace
Using AI to Support Professional Correspondence
Creating and Optimizing Professional Texts with AI
Opportunities and Limitations of AI in Everyday Work
Professional field of communication management (approx. 3 days)
Communication in the company
Forms of communication in teams
Meetings and presentations
Conflict management
Conducting appraisal interviews
Conducting job interviews
Sales and consultation meetings
Writing offers
Trade fairs and product presentations
Processing complaints
Business Field (approx. 6 days)
Fundamentals of Human Resources, Management, and Labor Law
Fundamentals of Finance and Controlling
Structure and Content of Payroll Processing
Understanding and Interpreting Operational Analyses, Charts, and Statistics
Professional field of marketing (approx. 6 days)
Basics of advertising
Market analysis and market research
Online marketing and e-commerce
Marketing communication
Use of AI in the creation of marketing texts
Business Processes (approx. 7 days)
Restructuring and Process Management
Process Changes Within the Company
Digital Transformation
Energy Management and
Environmental Protection in the Company
Project Management
Occupational field logistics and trade (approx. 8 days)
Production and
Purchasing and procurement
Delivery and transportation
Retail trade
Project work, certification preparation and certification exam "Goethe-Test PRO" (approx. 6 days)
Project management
Artificial intelligence (AI) in project management (approx. 1 day)
Presentation of specific AI technologies
Recommendations for dealing with AI
Prompting in a professional context
Context skills (approx. 3 days)
Governance, structures and processes
Strategy
Power and interests
Personal and social skills (approx. 1 day)
Personal communication
Technical skills (approx. 10 days)
Project design
Agile project management
Organization, information and documentation
Opportunities and risks
Requirements and goals
Scope of services and deliverables
Process and deadlines
Stakeholders
Resources
Costs and financing
Planning and control
Project work, certification preparation and certification examination in project management (approx. 5 days)
By PM-ZERT, certification body of the GPM Deutsche Gesellschaft für Projektmanagement e. V.
Image Editing and Design with Adobe Photoshop and Illustrator
Adobe Photoshop CC – Image Editing and Artificial Intelligence (approx. 10 days)
Introduction and Work Environment
Color and Brushes
Selection and Masking
Layers and Smart Objects
Tone and Color Correction
Composition and Transformation
AI-Based Image Editing, Firefly
Camera Raw and RAW Optimization
Text, Shapes, and Paths
Output and Automation
Technical Knowledge
Adobe Illustrator CC – Vector Graphics and Artificial Intelligence (approx. 5 days)
Basics of vector graphics, workspaces, anchor points
Firefly in Illustrator, generative shapes, colors, symbols
Text-to-Vector, generative recoloring, and color psychology
Interlacing and 3D effects
Font identification with AI
Automatic Shape Corrections
Corporate Design Development
Icon Design and UI Components
Infographics and Charts
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Layout Design with Adobe InDesign and Acrobat Pro
Adobe InDesign CC – Layout, Typography, and Artificial Intelligence (approx. 10 days)
User Interface, Master Pages, Layout Grids
Smart Layout and Auto Style (AI), automatic design and text formatting
Typography, paragraph and character styles, variable fonts
Placing, adjusting, and cropping images and graphics
Style application
Tables, data merge, GREP styles
Hyperlinks, buttons, ePUB, web export
Accessible design and PDF/UA
Adobe Acrobat Pro - Publishing, accessibility and automation (approx. 5 days)
Acrobat Pro interface and tools
PDF types, export, preflight, comment function
AI-supported accessibility: tags, alternative texts, structure check
Color management, proof, transparency check
Batch processing, smart actions, cloud workflows
Security and digital signatures
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Changes are possible, the course content is updated regularly.
Once you’ve completed the course, you’ll have mastered basic project management techniques and be able to apply them. You’ll also be able to independently plan, design, and execute creative projects—from image editing and vector graphics to layout and print production. You’ll work confidently with the core programs of Adobe Creative Cloud (Photoshop, Illustrator, InDesign, and Acrobat Pro) and use Adobe Firefly to optimize design processes, automate designs, and develop new creative ideas. The course also includes career-oriented German language training. You will learn to draft business correspondence in accordance with current guidelines and to conduct professional corporate communication both internally and externally. Furthermore, the course provides career-oriented German language support to help you draft business correspondence in accordance with current guidelines and conduct professional corporate communication both internally and externally. With the “ alfatraining ” certificate, you’ll demonstrate the professional skills you’ve acquired, making it easier for you to enter the workforce and advance in your career.
Individuals from technical, creative, business, or administrative fields who play a key role in the conception, design, and project planning of digital and print media and who wish to acquire the necessary knowledge and skills, with an emphasis on an integrative approach.
With the knowledge you acquire in the course, you will be able to find targeted use in future projects in the media industry. Your skills are in demand across all design and graphics sectors. With the right know-how, self-employment is also an interesting prospect.
In addition, the course provides you with job-specific German language training so you can draft business correspondence in accordance with current guidelines and communicate confidently with both internal and external stakeholders. With the “ alfatraining ” certificate, you can demonstrate the professional skills you’ve acquired, making it easier for you to enter the workforce and advance in your career.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).