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Certificates: Certified Business Manager" certificate
Digital Leadership" certificate
Certificate "Change Manager (IHK)" -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
(Change Manager:in zertifiziert durch die IHK)
Certified Business Manager:in -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 12 Weeks
Management and corporate planning
Management (approx. 1 day)
Hierarchy levels
Management methods
Planning horizons
Management functions
Management control loop
Management instruments
Objectives, methods and instruments of business plan preparation (approx. 3 days)
Basics of business plan preparation
Analysis and planning tools (SWOT analysis, scenario analysis, portfolio analysis,
creativity techniques)
Use of AI for brainstorming and structuring business models
AI-supported creation and revision of business plan components
Contract law (approx. 1 day)
Declarations of intent
Warranty and guarantee
Types of contract and their disruptions
Law on contractual defects (subsequent performance, withdrawal, purchase price reduction, compensation)
General terms and conditions (AGB)
Commercial and company law (approx. 1 day)
Types of merchants
company forms
Commercial practices
Special features of commercial law
Commercial register and publicity
Introduction to insolvency law
Project planning (approx. 0.5 days)
basics
Resource planning
Planning steps
Errors in project planning
Environment analysis (approx. 0.5 days)
Company analysis
Industry analysis
Location analysis
Competition analysis
Use of AI to support market and competition analyses
Marketing (approx. 3 days)
Market analysis and market segmentation
Basics of market research
Instruments of the marketing mix
Advertising and supporting instruments
Use of AI to develop marketing ideas and address target groups
AI-supported creation of marketing content
Financial planning (approx. 1 day)
Overview of
Instruments
Planning investment calculation (approx. 2 days)
Basics
Investment calculation methods
Limits and problems of capital budgeting methods
Key figures
Financial planning (approx. 1 day)
Basics
Equity and debt financing
External and internal financing
Key figures
Controlling (approx. 1 day)
Tasks and objectives of controlling
Areas of controlling
Controlling instruments
Project work, certification preparation and certification examination (approx. 5 days)
Digital Leadership
Challenges of Digital Transformation (approx. 2 days)
Digital Leadership – The Big Picture
Distinguishing Between Leadership, Digital Leadership, and Digital Business Leadership
VUCA Environment / BANI Environment
Limits and Challenges of Digitalization in Leadership
Consequences of Digitalization for the Market and Competition
Customer Expectations in the Digital Age
Leading People Through Digital Transformation (approx. 4 days)
How Do People “Work”? (Insights from Neurobiology)
Systemic Perspectives on the Individualization of Leadership
Tasks and Roles of Leaders in the Digital Transformation
Motivation as the Foundation of Self-Management and Leadership
Emotional Intelligence as a Key Competency
Self-Leadership and Decision-Making in Complex Environments
Dealing with Uncertainty and Complexity in the Digital Leadership Landscape
Remote Leadership and Leading Hybrid Teams
Fostering Digital Skills Within the Team
New Work/Agile Leadership (approx. 2 days)
Work 4.0 - basics of a new world of work
Self-organization and self-management in a digital context
Team collaboration in digital times
Remote collaboration: tools, methods and rituals
Strategic and operational leadership in practice
Building, developing and supporting teams
Basics of agile methods (e.g. Scrum, Kanban - overview)
Designing organization and transformation (approx. 2 days)
Selection and introduction of digital processes, methods and tools
Change and transformation management
Ambidextrous organization (ambidexterity)
Dealing with skepticism and resistance in change processes
Analysis of the digital maturity level of organizations
Artificial intelligence as a management tool (approx. 2 days)
AI in everyday management
AI as a manager - competition or help
Effects of generative AI on work
Dealing with big data as a digital leader
Responsibility and risks
Digital business models, goals, strategies, key performance indicators and KPIs (approx. 3 days)
Value creation processes and digital business models
Development of goals and strategies
Defining key figures for process control
Defining and measuring key performance indicators (KPIs)
Introduction of objectives and key results (OKRs) as an agile target system
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Change Manager (IHK)
Fundamentals of Industry 5.0 and Digital Transformation (approx. 3 days)
Industry 5.0 – Sustainable, Human-Centered, and Resilient
Developments from the Past to the Present
Digital Revolution or Natural Evolution
The Key Building Blocks for a Factory of the Future
The Impact of Industry 5.0 on the Economy and People
The Technical Foundation – Intelligent, Digitally Networked Systems and Production Processes
Digital Transformation as a Continuous Process of Development
Artificial Intelligence and Generative AI as Drivers of Transformation
Opportunities and Limitations of AI in Everyday Work Life
Legal Framework: The EU AI Act
Personal Adaptability in the Context of New Work (approx. 4 days)
The New Work Era
Putting People First
The New World of Work—More Digital, More Mobile, More Efficient, and More Connected
The Old Workplace—A Look Back
The New Workplace – Current Status
The Workplace of the Future—Video Conferencing, Remote Work, and Robots
Global Teams: The Key Building Blocks for Successful Global Collaboration and Teamwork
Self-organization and self-management in the New Work era
Agile Learning and Knowledge Management in the Digital Age
AI-powered tools for self-organization and knowledge management
An Overview of Models and Tools for Modern Conflict Management
The Opportunities of New Work and Work 5.0
Systems and Processes (approx. 3 days)
Process Analysis with a Focus on Digital Transformation
AI-powered process mining for process optimization
Lean Management – Rethinking Leadership Processes
Design Thinking – An Insight into the New Approach to Problem Solving and Idea Generation
AI as an ideation partner in Design Thinking
Scrum – An Approach to Agile Project and Product Management
Change and Innovation Management (approx. 5 days)
Analyzing Change—The Beginning of the Change Process
Tools and Instruments in the Change Process
AI-powered analysis and forecasting tools in the change process
Designing a Change Architecture—The “Core Competency” in Change Management
Success Factors in Change Management
Dealing with Resistance
The Importance of Change Communication
Generative AI in Change Communication
Innovation Management – Change Management as a Driver of Innovation
The Innovation Process: Planning, Implementation, and Performance Monitoring
AI as a Driver of Innovation for New Business Models
Change Monitoring in Change Processes (approx. 2 days)
Agile Reporting – Progress Tracking
AI-Powered Reporting and Data Analysis
Communication Controlling—Planning, Management, and Monitoring of Corporate Communications
AI-powered sentiment analysis in communication management
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Changes are possible, the course content is updated regularly.
You know how different business plans for projects and companies are created from an economic point of view and apply the most important economic planning and marketing tools. You use artificial intelligence specifically to support analysis and planning processes and critically evaluate their results. You also have knowledge of contract law and are familiar with the content of commercial and company law as well as the basics of financial planning.
You also understand the importance of change and innovation for business success and know the impact of changing processes and structures on the working environment. You are familiar with the roles in a modern company, you can develop strategic plans and then evaluate their success.
You will also be able to contribute effectively as a specialist and manager in a modern, digitally networked working environment. You can contribute to the development of key strategies to implement processes in a meaningful way.
With your meaningful certificate, you prove your business planning knowledge and provide a detailed insight into the qualifications you have acquired to improve your career entry and advancement.
In addition, interdisciplinary knowledge of digital processes is in demand across all sectors.Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).