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Certificates: Certified Business Manager" certificate
Digital Leadership" certificate
Certificate "Change Manager (IHK)" -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
(Change Manager:in zertifiziert durch die IHK)
Certified Business Manager:in -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 12 Weeks
Management and corporate planning
Management (approx. 1 day)
Hierarchy levels
Management methods
Planning horizons
Management functions
Management control loop
Management instruments
Objectives, methods and instruments of business plan preparation (approx. 3 days)
Basics of business plan preparation
Analysis and planning tools (SWOT analysis, scenario analysis, portfolio analysis,
creativity techniques)
Use of AI for brainstorming and structuring business models
AI-supported creation and revision of business plan components
Contract law (approx. 1 day)
Declarations of intent
Warranty and guarantee
Types of contract and their disruptions
Law on contractual defects (subsequent performance, withdrawal, purchase price reduction, compensation)
General terms and conditions (AGB)
Commercial and company law (approx. 1 day)
Types of merchants
company forms
Commercial practices
Special features of commercial law
Commercial register and publicity
Introduction to insolvency law
Project planning (approx. 0.5 days)
basics
Resource planning
Planning steps
Errors in project planning
Environment analysis (approx. 0.5 days)
Company analysis
Industry analysis
Location analysis
Competition analysis
Use of AI to support market and competition analyses
Marketing (approx. 3 days)
Market analysis and market segmentation
Basics of market research
Instruments of the marketing mix
Advertising and supporting instruments
Use of AI to develop marketing ideas and address target groups
AI-supported creation of marketing content
Financial planning (approx. 1 day)
Overview of
Instruments
Planning investment calculation (approx. 2 days)
Basics
Investment calculation methods
Limits and problems of capital budgeting methods
Key figures
Financial planning (approx. 1 day)
Basics
Equity and debt financing
External and internal financing
Key figures
Controlling (approx. 1 day)
Tasks and objectives of controlling
Areas of controlling
Controlling instruments
Project work, certification preparation and certification examination (approx. 5 days)
Digital Leadership
Challenges of the digital transformation (approx. 2 days)
Digital leadership - big picture
Differentiation between leadership - digital leadership - digital business leadership
VUCA environment/BANI environment
Limits and challenges of digitalization in leadership
Consequences of digitalization for the market and competition
Customer expectations in the digital age
Leading people in the digital transformation (approx. 4 days)
How do people "work"? (Findings from neurobiology)
Systemic perspectives on the individualization of leadership
Tasks and roles of the manager in digital change
Motivation as the basis for self-management and leadership
Emotional intelligence as a key competence
Self-management and decision-making in complex environments
Dealing with uncertainty and complexity in the digital world of leadership
Remote leadership and leading hybrid teams
Promoting digital skills in the team
New Work/Agile Leadership (approx. 2 days)
Work 4.0 - basics of a new world of work
Self-organization and self-management in a digital context
Team collaboration in digital times
Remote collaboration: tools, methods and rituals
Strategic and operational leadership in practice
Building, developing and supporting teams
Basics of agile methods (e.g. Scrum, Kanban - overview)
Designing organization and transformation (approx. 2 days)
Selection and introduction of digital processes, methods and tools
Change and transformation management
Ambidextrous organization (ambidexterity)
Dealing with skepticism and resistance in change processes
Analysis of the digital maturity level of organizations
Artificial intelligence as a management tool (approx. 2 days)
AI in everyday management
AI as a manager - competition or help
Effects of generative AI on work
Dealing with big data as a digital leader
Responsibility and risks
Digital business models, goals, strategies, key performance indicators and KPIs (approx. 3 days)
Value creation processes and digital business models
Development of goals and strategies
Defining key figures for process control
Defining and measuring key performance indicators (KPIs)
Introduction of objectives and key results (OKRs) as an agile target system
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Change Manager (IHK)
Industry 4.0 and digital transformation basics (approx. 3 days)
What is Industry 4.0?
Developments from the past to the present
Digital revolution or normal development?
The most important building blocks for a factory of the future
What impact will Industry 4.0 have on the economy and people?
The technical basis - intelligent, digitally networked systems and production processes
What is digital transformation?
Digital transformation as a process of continuous further development of digital technologies
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Personal ability to change within New Work (approx. 5 days)
Work 4.0 - The New Work era
The new world of work - more digitalized, more mobile, more efficient and more networked
The old workplace - a look back
The new workplace - What does the current workplace already look like?
The workplace of the future - video conferencing, working from home and robots
Global teams: the most important building blocks for successful global collaboration and teamwork
Self-organization and self-management in the New Work era
Agile learning and knowledge management in the digital age
An overview of models and tools for modern conflict management
The opportunities inherent in New Work and Work 4.0
Systems and processes (approx. 2 days)
Process analysis with regard to digital transformation
Lean management - management processes rethought
Design Thinking - An insight into the new form of problem solving and idea generation
Scrum - A possibility of agile project and product management
What is change and innovation management (approx. 5 days)
The analysis of change - how a change process begins
Which tools and instruments accompany the change
The design of a change architecture - The "king competence" in change management
The success factors of change management
It doesn't work without change communication
Innovation management - change management as a driver for innovation
The innovation process: planning, implementation and monitoring success
Change monitoring in change processes (approx. 2 days)
Agile reporting - progress monitoring
Communication controlling - planning, management and control of corporate communication
Project work, certification preparation and certification exam "Change Manager (IHK)" (approx. 3 days)
Changes are possible, the course content is updated regularly.
You know how different business plans for projects and companies are created from an economic point of view and apply the most important economic planning and marketing tools. You use artificial intelligence specifically to support analysis and planning processes and critically evaluate their results. You also have knowledge of contract law and are familiar with the content of commercial and company law as well as the basics of financial planning.
You also understand the importance of change and innovation for business success and know the impact of changing processes and structures on the working environment. You are familiar with the roles in a modern company, you can develop strategic plans and then evaluate their success.
You will also be able to contribute effectively as a specialist and manager in a modern, digitally networked working environment. You can contribute to the development of key strategies to implement processes in a meaningful way.
With your meaningful certificate, you prove your business planning knowledge and provide a detailed insight into the qualifications you have acquired to improve your career entry and advancement.
In addition, interdisciplinary knowledge of digital processes is in demand across all sectors.Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).