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Certificates: Certificate "Communication Designer"
Certificate "Conflict management for managers" -
Additional Certificates: Digital Marketing" certificate
Certificate "Video editing and post-production with Adobe Premiere Pro CC and After Effects CC"
Certificate "Basic knowledge of web design and CMS"
Certificate "UI/UX Design" -
Examination: Practical project work with final presentations
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Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 17 Weeks
Digital Marketing
Basics (approx. 2 days)
Market research and analysis
Target group analysis, customer insights
Limbic map
Customer Experience (CX)
4Ps (Product, Price, Place, Promotion)
Price and sales strategy
B2B and B2C
Communication strategy and channels
Digital marketing (approx. 5 days)
Marketing forms and media advertising
Design options with Canva
Content marketing, storytelling
Content management systems (CMS)
SEO/SEA
Google Ads
Mobile marketing
Push and pull marketing / pay-per-click (PPC)
Special forms of advertising at a glance: Display, affiliate and viral marketing
Retargeting and remarketing
Social media marketing in online publishing
Collaborative consumption
Email and newsletter marketing
Cross-channel and cross-media: the optimal marketing mix
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Web analytics and social media monitoring (approx. 1.5 days)
Key Performance Indicator (KPI)
Monitoring processes
Social media monitoring
Web analytics
Google Analytics
Chatbots and dialog design (approx. 0.5 days)
Chatbots in marketing
Related systems
Performance measurement and budgeting (approx. 4 days)
Measurement parameters, billing models and key figures
Methods and tools for usability measurement and optimization
Buyer's journey, customer decision funnel, AIDA model, after sales
4Rs (Recognition, Relevance, Reward, Relationship)
Budgeting
Data Driven Marketing (approx. 1 day)
Big Data, Smart Data, Data Driven Marketing, First Party Data, Second Party Data
Legal framework (approx. 1 day)
Copyright, personal rights & rights of use
Information obligations on the Internet
Trademark, competition and expression law
Legal limits of unauthorized advertising
Trademark registration and trademark monitoring
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Video editing with Adobe Premiere Pro CC
Adobe Premiere Pro (approx. 7 days)
Project orientation and format definition
Program interface
Text and object templates
Project, editing and monitor windows
Assembly of clips in the editing window
Transitions and effects
Video retouching and filters
Creating title sequences
Importing images, audio files and directories
Combination with other Adobe programs
Sound creation and editing
Working with fades
Color correction
Motion tracking
Import and export functions
Practical tips and tricks
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Post-production with Adobe After Effects CC
Adobe After Effects CC (approx. 7 days)
Terms and standards
Format definitions
Project planning and organization
Importing and managing raw data
Motion control
Working with different layers
Compositions and timeline
Transfer modes, editing functions
Creating simple 3D animations
Creating visual effects
Working with keyframes
Rendering and render settings
Working with masks and text tools
Audio functions and editing
Time distortion
Vector drawing tools and retouching
Animated video clips
Light and camera, color correction
Keying, motion tracking
Import and export functions
Practical tips and tricks
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Basic knowledge of web design and CMS
Basics of web design HTML5 and CSS3 with Adobe Dreamweaver and Notepad++ (approx. 12 days)
Introduction to the topic
Introduction to development environments (Notepad++ and Dreamweaver)
Components of a website
Search engine friendly basic structure of HTML5
Code guideline and naming conventions
Structure of HTML tags and attributes
Hyperlinks (relative, absolute file path, internal, external links)
Lists, images, tables, forms
Formatting with CSS3 (Cascading Style Sheets)
Fixed and responsive (flexible) websites
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Planning and structuring websites (approx. 2 days)
Concept process, resource planning, monetization
Concept, page and structure design of a website/web project
Preparing image material (sizes, cropping, web-optimized storage)
Legal issues (imprint, data protection, disclaimer)
Basics CMS with Wordpress (approx. 3 days)
Dashboard (user interface) of WordPress
User management and profile (password-protected areas and rights management)
Media management
Comments management
Creating and editing pages and posts
Visual and text editor
Publishing
Design area: menus, widgets, CSS editor, theme example
Providing downloads
Theoretical information on updates
Project work (approx. 3 days)
To reflect on and consolidate the content learned
Presentation of the project results
UI/UX design
General introduction to the topic (approx. 1 day)
UX, usability, UI, mental model, human factors
Principles of user-centered design
ISO 9241-210/HCD
Process for designing usable interactive systems
HCD: Analysis - Understanding and defining the context of use (approx. 3 days)
Personae
Empathy map
Customer Journey
Web analytics
Focus groups
Questionnaire
HCD: Specifying the usage requirement (approx. 1 day)
Scenario model
Task model
Context interviews
Diary studies
Participant observation
HCD: Creating design solutions to meet usage requirements (approx. 1 day)
Guidelines and standards: 7 dialog principles of ISO 9241-110
10 principles of user interface design according to Jakob Nielsen
Visual perception, regularities
HCD design solutions: Taxonomy Information Architecture & Navigation Concepts (approx. 3 days)
Flow Chart
User Flow
Information Architecture
Micro information architecture
Conversion strategy
Navigation concepts
Sitemap
Card Sorting: Planning, preparation, implementation and evaluation
Overview of agile project management (approx. 1 day)
Waterfall model vs. agile
Insight into agile management according to the Scrum method
Epic, user story and task
Design sprint method
HCD design solutions: User Interface Design (approx. 1 day)
Styleguide, UI KITs, Pattern Library & Design System
UI components/elements & form
Colors, font and typography in the UI, icons
Atomic design
Mobile first design
HCD design solutions: Design techniques with Figma & XD Adobe (approx. 2 days)
Figma vs. Adobe XD
Figma
The Figma tool range
Workflow
UI components
Responsive design
Scribbles, wireframes
Interactive prototypes
Adobe XD
The XD tool palette
Workflow
UI components
Responsive Design
Scribbles, wireframes
Interactive prototypes
HCD evaluation of the design against the user requirements - usability testing (approx. 2 days)
An overview of usability testing methods Thinking Aloud: planning, preparation, implementation and evaluation
(UEQ) User Experience QuestionnaireAttrakDiff
VisAWI - Visual Aesthetics of Websites Inventory
A/B testing
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies and possible applications in the professional environment
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Conflict management for managers
Communication (approx. 2 days)
Communication models and tools
Conflict discussions as a management tool
Conflicts (approx. 2 days)
Harvard model of conflict resolution
Conflict management
Non-violent communication
Project work (approx. 1 day)
To consolidate the content learned
Presentation of the project results
Changes are possible. The course content is updated regularly.
After the course, you will be familiar with the most important modern marketing strategies and communication channels and will be able to work with the Adobe programs Premiere and After Effects. You will have a sound basic knowledge of web design and content management as well as user experience and user interface and will be able to create interactive designs that are tested and further developed using various methods.
You also have all the necessary skills and abilities to react skillfully and purposefully in conflict-laden situations and to respond to employees. You can use different types of communication depending on the situation.
Media designers, graphic designers, web designers, people with a degree in engineering and architecture as well as specialists from artistic professions or corresponding professional experience.
Communication designers transform complex issues, business and sustainability reports or corporate identities into visual communication and use these in print media such as posters, flyers and magazines as well as in digital applications. They are familiar with the conception of websites and apps as well as the media of film/animation and photography.
Knowledge of conflict management will also open up career opportunities for you in team management and other management positions.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).