Influencer marketing and digital marketing

You’ll gain a solid foundation in influencer and creator marketing and learn how to develop and manage targeted campaigns. You’ll be able to select suitable creators and brand ambassadors, assess brand fit, and implement effective community management. You’ll also gain an overview of contract drafting and disclosure requirements. You’ll learn how to plan budgets and report results in a meaningful way.

After completing the course, you’ll also be familiar with key digital marketing strategies, channels, and tools. You’ll be able to analyze target audiences, plan digital marketing initiatives, create content, and evaluate campaigns using appropriate metrics. Furthermore, you’ll be able to effectively use AI tools for research, analysis, content creation, campaign planning, and data evaluation, and critically assess their results. You’ll be familiar with terms and methods such as social media marketing, SEO/SEA, Google Ads, content marketing, email marketing, web analytics, AI in marketing, the 4Ps, and the 4Rs.

The course is intended for individuals who have completed a degree in business or communication studies, have comparable training, or have relevant professional experience in marketing, communication, or media.

The career prospects in influencer marketing are promising as companies increasingly rely on social media and digital campaigns to reach their target groups. As the importance of online marketing grows, so does the demand for professionals who can develop effective influencer strategies.

You will also qualify for a career in marketing. Your newly acquired skills are in demand at all companies with a marketing department, but also at advertising agencies or companies in wholesale and retail.

Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.

Didactic concept

Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).

You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.

Virtual classroom alfaview®

Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.

The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).