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Certificates: Goethe-Test PRO" certificate
Certificate "Graphic Design" -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
Goethe-Test PRO -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 12 Weeks
Job-related German language support for the commercial and technical sector
Job-related language skills in the work context (approx. 1 day)
Repetition of important grammatical structures for professional communication
Application of complex linguistic structures in a professional context
Reading and understanding work-related texts, global and selective reading comprehension
Understanding work instructions, conversations and meetings
Correspondence in a professional environment (approx. 2 days)
Layout and design of professional letters
Contemporary salutations and letter introductions
Writing customer-oriented letters and emails
AI-supported formulation aids for emails and letters
Reporting in the company
Creating cover letters in accordance with DIN 5008
Artificial intelligence (AI) in professional communication (approx. 1 day)
Overview of AI tools in the professional working environment
Support for professional correspondence through AI
Creation and optimization of professional texts with AI
Opportunities and limitations of AI in everyday working life
Professional field of communication management (approx. 3 days)
Communication in the company
Forms of communication in teams
Meetings and presentations
Conflict management
Conducting appraisal interviews
Conducting job interviews
Sales and consultation meetings
Writing offers
Trade fairs and product presentations
Processing complaints
Business career field (approx. 6 days)
Fundamentals of human resources, management and labor law
Fundamentals of finance and controlling
Structure and content of payroll accounting
Understanding and describing evaluations, diagrams and statistics
Professional field of marketing (approx. 6 days)
Basics of advertising
Market analysis and market research
Online marketing and e-commerce
Marketing communication
Use of AI in the creation of marketing texts
Business processes (approx. 7 days)
Restructuring and process management
Process changes in the company
Digital transformation
Energy management and environmental protection in the company
Project management
Occupational field logistics and trade (approx. 8 days)
Production and
Purchasing and procurement
Delivery and transportation
Retail trade
Project work, certification preparation and certification exam "Goethe-Test PRO" (approx. 6 days)
Graphic design
Design software, AI and modern design workflows (approx. 2 days)
Adobe Creative Cloud: Photoshop, Illustrator, InDesign at a glance
Affinity Suite: Photo, Designer and Publisher at a glance
Creative Cloud Libraries, Adobe Fonts, Adobe Color and Adobe Stock
AI in the design process: Firefly, generative tools, prompting
Opportunities, limits and areas of application of AI
Basics of graphic design (approx. 2 days)
Art vs. design
Design disciplines, design principles and design process
Design thinking and idea development
Design laws of perception
Visual flow and arrangement
Figure-ground relationship
Shape and color (approx. 2 days)
Point, line, surface and shape
Format and proportions
Color theory and color effects
Contrasts, harmonies and color concepts
Color in the context of brand, effect and legibility
Images (approx. 3 days)
Image quality and image formats
Pixel and vector graphics
Visual language, visual impact and visual storytelling
Research, brainstorming and mood boards
Images in corporate communication
Basics of image editing and AI-supported image development
Image rights/rights of use
Typography and layout (approx. 3 days)
Font classification and font selection
Reading typography, detailed typography
Typographic hierarchies
Workflow in layout design
Type area and design grid
Developing and evaluating layout concepts
Overview of file output (print, digital)
Corporate and brand design (approx. 1 day)
Corporate design vs. corporate identity
Logo design, signet and word/image mark
Color, form and typography systems in brand identity
Style guides and consistent design systems
Accessibility (approx. 1 day)
Basics of accessible design
Design criteria for accessible communication (e.g. legibility, contrast, color selection)
Digital media and cross-media (approx. 1 day)
Basics of digital publishing and responsive design
File formats for web, app and social media
AI-supported content adaptation for various channels
AI-based layout optimization for mobile designs
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Changes are possible, the course content is updated regularly.
The course provides you with the necessary know-how for employment as a commercial and technical specialist, including job-related German language training, in order to achieve successful integration into the German labor market.
After the course, you will also have mastered the basics of creative work and visual communication. You will understand how design, advertising and presentations work and have basic design, methodological and technical knowledge.
People who are involved in the conception, design and practical implementation of digital and print media and want to acquire the necessary knowledge and skills.
The course is also aimed at specialists from the commercial and technical fields, taking into account an integrative component.
Your future field of work can be in editorial or marketing for digital and print media, but above all in the design, implementation and creation of advertising materials and publications. The skills you acquire are versatile and in demand in all areas of the print and media industry.
The course also provides you with work-related German language support to enable you to write business correspondence in accordance with current regulations and to communicate confidently both internally and externally. The informative Goethe-Test PRO will give you a detailed insight into the language skills you have acquired, making it easier for you to enter and advance in your career.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).