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Certificates: "Event management and digital event planning" certificate
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Additional Certificates: Design Thinking" certificate
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Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
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Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 5 Weeks
Design Thinking
Introduction to Design Thinking (approx. 1.5 days)
Design Thinking process at a glance
The most important rules and phases of Design Thinking
Practice-oriented approaches and applications
Digital tools and AI in the innovation process
Phase 1: Research (approx. 0.5 days)
Methods of user-centered research
Interview techniques and needs analysis
AI-supported research and information processing
Phase 2: Synthesis (approx. 0.5 days)
Analysis and structuring of findings
Development of problem definitions and personas
Visualization and clustering of results
Phase 3: Ideation (approx. 0.5 days)
Creative techniques for developing ideas
Methods for finding and evaluating solutions
Use of generative AI in the ideation process
Phase 4: Prototyping (approx. 0.5 days)
Development of initial solution approaches and mockups
Introduction to rapid prototyping and click dummies
Digital tools for the visualization of concepts
Phase 5: Testing (approx. 0.5 days)
Methods for carrying out tests and feedback rounds
Analysis and optimization of solution approaches
Iterative work and agile further development
Project work (approx. 1 day)
To consolidate the content learned
Presentation of the project results
Event management and digital event planning
Fundamentals and Event Formats (approx. 1 day)
Tasks and Roles in Event Management
Distinguishing Between In-Person, Virtual, Hybrid, and Smart Events
Accessibility and Inclusion as Planning Criteria
Overview of AI Applications in Event Management
Fundamentals of Business Administration (approx. 2 days)
Event Financing and Budgeting
Business Processes in Accounting
Controlling, Sponsorship, Licensing
Legal Foundations (approx. 2.5 days)
Types of Contracts and Contractual Relationships, Drafting Contracts
Liability and Insurance
Laws, ordinances, and regulations; legal obligations of event organizers and venues
Fees and taxes in the events industry
Data Protection (GDPR) and the EU AI Act: Obligations and Limits on the Use of AI Systems
Event Planning and Concept Development (approx. 3.5 days)
Phases and Milestones in Event Management
Event Concept Development and Execution Using AI
Goals and Target Audiences
Agile Event Management
Designing a Supporting Program
Scheduling and Timing
Guest Management, Intercultural Aspects
Presentation and Facilitation
Event Logistics and Event Technology (approx. 4.5 days)
Logistical and technical planning for digital and in-person events
Tools and checklists for professional event organization
Collaboration with agencies, service providers, and staff
Execution, Event Day, Risk Management, and Crisis Communication
Social Responsibility and Sustainability
AI-powered event technology (registration/check-in systems, live streaming analytics, smart visitor guidance)
AI-powered performance measurement and sentiment analysis
Performance review and follow-up, as well as identification of opportunities for optimization
Marketing (approx. 1.5 days)
Market Analysis and Concept Development
Strategic and Operational Marketing
Online Marketing (SEM/SEO)
Fundamentals of Social Media Marketing
AI-Powered Content Marketing for Events
Event Management with MS Project (approx. 2 days)
Scheduling with MS Project
Resource Management: Labor, Materials, Costs
Project Monitoring: Target vs. Actual Comparison, Graphical Reports
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Changes are possible, the course content is updated regularly.
After completing the course, you’ll be able to distinguish between different event formats and plan, organize, and execute both digital and in-person events. The course focuses on strategic planning, marketing, and the legal and sustainability aspects of event management. You’ll be familiar with the key AI applications in event management and will be able to use them thoughtfully and in compliance with the law. You’ll be proficient in using various software and tools to plan and monitor events and analyze their success.
The course also teaches the design thinking approach, which can be used to develop innovative and user-centered solutions for complex challenges. You will learn about the principles and the structured, iterative process of design thinking and find out how practice-oriented tools, digital tools and artificial intelligence support creative and interdisciplinary innovation processes.
People in the events industry, as well as employees in marketing, communications, public relations, or the hotel, restaurant, and tourism sectors.
With organizational skills and specialist knowledge in the field of event management, you can find employment in numerous companies. Jobs in communication, marketing and event agencies are particularly suitable. However, you can also work successfully in the tourism industry and with trade fair, conference and congress agencies. The skills acquired here are also an advantage for some companies with event departments and for self-employment.
Design thinking was initially an innovative method for product development, but it has now spread to the entire corporate culture and is therefore in demand across all industries.Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).