This course provides you with theoretical and practical knowledge from key areas of business. You’ll apply and deepen your understanding of the technical terminology and professional communication skills required in a professional context through hands-on exercises. You’ll then gain the expertise needed to successfully and profitably plan and execute events. Legal and sustainability aspects, as well as an introduction to the use of MS Project and artificial intelligence in the workplace, round out the course.
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Certificates: Goethe-Test PRO" certificate
"Event management and digital event planning" certificate -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
Goethe-Test PRO -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 12 Weeks
Job-related German language support for the commercial and technical sector
Professional Communication in the Workplace (approx. 1 day)
Communication in Typical Professional Situations
Using job-related technical terms in a work context
Understanding job-related texts, work instructions, and company information
Understanding Conversations and Meetings in a Professional Context
Business Correspondence (approx. 2 days)
Layout and Design of Business Letters
Modern salutations and opening lines
Writing Customer-Focused Letters and Emails
AI-powered writing assistance for emails and letters
Reporting in the Workplace
Creating Cover Letters in Accordance with DIN 5008
Artificial Intelligence (AI) in Professional Communication (approx. 1 day)
Overview of AI Tools in the Professional Workplace
Using AI to Support Professional Correspondence
Creating and Optimizing Professional Texts with AI
Opportunities and Limitations of AI in Everyday Work
Professional field of communication management (approx. 3 days)
Communication in the company
Forms of communication in teams
Meetings and presentations
Conflict management
Conducting appraisal interviews
Conducting job interviews
Sales and consultation meetings
Writing offers
Trade fairs and product presentations
Processing complaints
Business Field (approx. 6 days)
Fundamentals of Human Resources, Management, and Labor Law
Fundamentals of Finance and Controlling
Structure and Content of Payroll Processing
Understanding and Interpreting Operational Analyses, Charts, and Statistics
Professional field of marketing (approx. 6 days)
Basics of advertising
Market analysis and market research
Online marketing and e-commerce
Marketing communication
Use of AI in the creation of marketing texts
Business Processes (approx. 7 days)
Restructuring and Process Management
Process Changes Within the Company
Digital Transformation
Energy Management and
Environmental Protection in the Company
Project Management
Occupational field logistics and trade (approx. 8 days)
Production and
Purchasing and procurement
Delivery and transportation
Retail trade
Project work, certification preparation and certification exam "Goethe-Test PRO" (approx. 6 days)
Event management and digital event planning
Fundamentals and Event Formats (approx. 1 day)
Tasks and Roles in Event Management
Distinguishing Between In-Person, Virtual, Hybrid, and Smart Events
Accessibility and Inclusion as Planning Criteria
Overview of AI Applications in Event Management
Fundamentals of Business Administration (approx. 2 days)
Event Financing and Budgeting
Business Processes in Accounting
Controlling, Sponsorship, Licensing
Legal Foundations (approx. 2.5 days)
Types of Contracts and Contractual Relationships, Drafting Contracts
Liability and Insurance
Laws, ordinances, and regulations; legal obligations of event organizers and venues
Fees and taxes in the events industry
Data Protection (GDPR) and the EU AI Act: Obligations and Limits on the Use of AI Systems
Event Planning and Concept Development (approx. 3.5 days)
Phases and Milestones in Event Management
Event Concept Development and Execution Using AI
Goals and Target Audiences
Agile Event Management
Designing a Supporting Program
Scheduling and Timing
Guest Management, Intercultural Aspects
Presentation and Facilitation
Event Logistics and Event Technology (approx. 4.5 days)
Logistical and technical planning for digital and in-person events
Tools and checklists for professional event organization
Collaboration with agencies, service providers, and staff
Execution, Event Day, Risk Management, and Crisis Communication
Social Responsibility and Sustainability
AI-powered event technology (registration/check-in systems, live streaming analytics, smart visitor guidance)
AI-powered performance measurement and sentiment analysis
Performance review and follow-up, as well as identification of opportunities for optimization
Marketing (approx. 1.5 days)
Market Analysis and Concept Development
Strategic and Operational Marketing
Online Marketing (SEM/SEO)
Fundamentals of Social Media Marketing
AI-Powered Content Marketing for Events
Event Management with MS Project (approx. 2 days)
Scheduling with MS Project
Resource Management: Labor, Materials, Costs
Project Monitoring: Target vs. Actual Comparison, Graphical Reports
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Changes are possible, the course content is updated regularly.
The course provides you with the necessary know-how for employment as a commercial and technical specialist, including job-related German language training, in order to achieve successful integration into the German labor market.
In addition, you’ll learn to distinguish between different event formats and to plan, organize, and execute both digital and in-person events. The program focuses on strategic planning, marketing, and the legal and sustainability aspects of event management. You’ll be familiar with the key AI applications in event management and will be able to use them thoughtfully and in compliance with the law. You’ll be proficient in using various software and tools to plan and monitor events and analyze their success.
People in the events industry, as well as employees in marketing, communications, public relations, or the hotel, restaurant, and tourism sectors.
The course is also aimed at international professionals with a business or technical background who wish to improve their technical and job-related communication skills in order to enter the German job market.
With organizational skills and specialist knowledge in the field of event management, you can find employment in numerous companies. Jobs in communication, marketing and event agencies are particularly suitable. However, you can also work successfully in the tourism industry and with trade fair, conference and congress agencies. The skills acquired here are also an advantage for some companies with event departments and for self-employment.
In addition, the course provides you with job-specific German language training so you can draft business correspondence in accordance with current guidelines and communicate confidently with both internal and external stakeholders. With the “ alfatraining ” certificate, you can demonstrate the professional skills you’ve acquired, making it easier for you to enter the workforce and advance in your career.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).