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Certificates: Certificate "Digitization Manager"
Certified Business Manager" certificate -
Additional Certificates: Design Thinking" certificate
Digital Leadership" certificate
Change and innovation management" certificate
Certificate "Professional Scrum Master (PSM I) from Scrum.org" -
Examination: Practical project work with final presentations
Scrum.org certification PSM I - Professional Scrum Master (in English)
Certified Business Manager -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 17 Weeks
Design Thinking
Introduction to Design Thinking (approx. 1 day)
Design Thinking process at a glance
The most important rules and phases of Design Thinking
Practice-oriented approaches and applications
5 phases in a real project (approx. 3 days)
Research Phase
Methodological input on qualitative research
Implementation through practical exercises on a real project
Synthesis phase
Methodical input on analysis and synthesis
Implementation through practical exercises on a real project
Ideation phase
Methodical input on creative techniques and idea development
Implementation through practical exercises on a real project
Prototyping phase
Methodical input on visualization and prototyping (including mockups, click dummies, 3D printing and rapid prototyping)
Implementation through practical exercises on a real project
Testing phase
Methodical input on test methods and iteration, agile approach
Implementation through practical exercises on a real project
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Project work (approx. 1 day)
To consolidate the content learned
Presentation of the project results
Digital Leadership
Challenges of the digital transformation (approx. 2 days)
Digital leadership - big picture
Differentiation between leadership - digital leadership - digital business leadership
VUCA environment / BANI environment
Consequences of digitalization for the market and competition
Customer expectations in the digital age
Challenges in leadership (approx. 4 days)
Leadership - basics
Motivating employees and getting to know employee participation models
Expectations of employees in the digital age
The role of the manager in digital change
Emotional intelligence as a key competence
Determining your own level of digital maturity
Agile leadership in digitalized environments
New Work / Agile Leadership (approx. 2 days)
Work 4.0 - the foundations of a new world of work
The new requirements for self-organization and self-management
Team collaboration in digital times
Forming, leading and developing teams
Virtual leadership
Networking and knowledge management with digital systems
Digital change in the company (approx. 2 days)
Selection and introduction of suitable digital processes, methods and tools
Change and transformation, ambidextrous organization (ambidexterity)
Dealing with employee skepticism during change processes
Determining the digital maturity level of an organization
Artificial intelligence (AI) in the work process / application of key technologies (approx. 2 days)
Presentation of specific AI technologies in the professional environment
Possible applications and practical exercises (prompts)
Effects of generative AI on work
Getting to know and understand blockchain, smart contracts, Internet of Things (IOT), AR/VR
Big data: collecting, analyzing and evaluating data
Business models, goals, strategies, key performance indicators and KPIs (approx. 3 days)
Analyze, plan and design value creation processes and business models
Define key performance indicators for process control
Successfully defining and measuring key performance indicators (KPIs)
Introducing Objectives & Key Results (OKRs) as a new, more agile target system
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Change and innovation management
Industry 4.0 and digital transformation basics (approx. 3 days)
What is Industry 4.0?
Developments from the past to the present
Digital revolution or normal development?
The most important building blocks for a factory of the future
What impact will Industry 4.0 have on the economy and people?
The technical basis - intelligent, digitally networked systems and production processes
What is digital transformation?
Digital transformation as a process of continuous further development of digital technologies
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Personal ability to change within New Work (approx. 5 days)
Work 4.0 - The New Work era
The new world of work - more digitalized, more mobile, more efficient and more networked
The old workplace - a look back
The new workplace - What does the current workplace already look like?
The workplace of the future - video conferencing, working from home and robots
Global teams: the most important building blocks for successful global collaboration and teamwork
Self-organization and self-management in the New Work era
Agile learning and knowledge management in the digital age
An overview of models and tools for modern conflict management
The opportunities inherent in New Work and Work 4.0
Systems and processes (approx. 2 days)
Process analysis with regard to digital transformation
Lean management - management processes rethought
Design Thinking - An insight into the new form of problem solving and idea generation
Scrum - A possibility of agile project and product management
What is change and innovation management (approx. 5 days)
The analysis of change - how a change process begins
Which tools and instruments accompany the change
The design of a change architecture - The "king competence" in change management
The success factors of change management
It doesn't work without change communication
Innovation management - change management as a driver for innovation
The innovation process: planning, implementation and monitoring success
Change monitoring in change processes (approx. 2 days)
Agile reporting - progress monitoring
Communication controlling - planning, management and control of corporate communication
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Agile project management with Scrum: Master
Basics (approx. 3 days)
Agile mindset
Agile project management: overview
Differences and additions to traditional project management methods
Phases of an agile project
Strengths and weaknesses of agile project management
Prerequisites/framework conditions for agile projects (approx. 5 days)
Project environment, values and principles
Requirements for agile projects at a technical level in IT projects
Transferability of agile methods to projects outside IT
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Agile method Scrum (approx. 3 days)
Scrum philosophy
The different result responsibilities in Scrum and their tasks: Scrum Master, Developer, Product Owner
Self-organized teams
The Scrum meetings: Sprint Planning, Daily Scrum, Sprint Review, Sprint Retrospectives
Scrum artifacts: product backlog, sprint backlog, increment
Planning with Scrum
Effects on organizations
Project management (approx. 2 days)
Stakeholder management
Problem identification and resolution
Scaled Scrum/Nexus
Key factor team (approx. 2 days)
Framework conditions for agile teams
Responsibility, collaboration and commitment in an agile team
Effective team and self-management
Communication in the team
Project work, certification preparation and Scrum.org Professional Scrum Master certification (PSM I) in English (approx. 5 days)
Management and corporate planning
Management (approx. 1 day)
Hierarchy levels
Management methods
Planning horizons
Management functions
Management control loop
Management instruments
Objectives, methods and instruments of business plan preparation (approx. 3 days)
Basics of business plan preparation
Analysis and planning tools (SWOT analysis, scenario analysis, portfolio analysis, creativity techniques)
Contract law (approx. 1 day)
Declarations of intent
Warranty and guarantee
Types of contract and their disruptions
Law on contractual defects (subsequent performance, withdrawal, purchase price reduction, compensation)
General terms and conditions (AGB)
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Commercial and company law (approx. 1 day)
Types of merchants
company forms
Commercial practices
Special features of commercial law
Commercial register and publicity
Introduction to insolvency law
Project planning (approx. 0.5 days)
basics
Resource planning
Planning steps
Errors in project planning
Environment analysis (approx. 0.5 days)
Company analysis
Industry analysis
Location analysis
Competition analysis
Marketing (approx. 3 days)
Market analysis and market segmentation
Basics of market research
Instruments of the marketing mix
Advertising and supporting instruments
Financial planning (approx. 1 day)
Overview of
Instruments
Planning investment calculation (approx. 2 days)
Basics
Investment calculation methods
Limits and problems of capital budgeting methods
Key figures
Financial planning (approx. 1 day)
Basics
Equity and debt financing
External and internal financing
Key figures
Controlling (approx. 1 day)
Tasks and objectives of controlling
Areas of controlling
Controlling instruments
Project work, certification preparation and certification examination (approx. 5 days)
Changes are possible. The course content is updated regularly.
After the course, you will have mastered the principles and processes of design thinking, a method for developing innovative solutions to complex problems. You will be familiar with the field of digitalization and the associated changes in the working environment and will be able to develop strategies and processes to implement these changes and guide employees accordingly as a specialist and manager. Finally, you will acquire knowledge of agile project management with Scrum and be able to take over the implementation of sprints.
You also know how to draw up different business plans for projects and companies from an economic perspective and apply the most important economic planning and marketing tools. You have knowledge of contract law and are familiar with the content of commercial and company law as well as the basics of financial planning.
This course is aimed at specialists and managers from all areas of the company who are involved in digitally networked, global work structures and want to successfully support processes and employees there.
Specialists and managers who are familiar with digital processes and can bring them into the company are in demand across all industries. Interdisciplinary knowledge in the digital field can be used in large and medium-sized companies as well as in agencies.
With your meaningful certificate, you prove your business planning knowledge and provide a detailed insight into the qualifications you have acquired to improve your career entry and advancement.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).