In this course, you’ll first gain a solid understanding of digital management to develop and implement digital transformation strategies and projects. These include design thinking, change and innovation management, digital leadership, and agile project management using Scrum. You will then learn how an Integrated Management System (IMS) combines methods and tools from various fields to optimize synergies within an organization.
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Certificates: Certificate "Digitization Manager"
Integrated management systems" certificate -
Additional Certificates: Design Thinking" certificate
Digital Leadership" certificate
Certificate "Change Manager (IHK)"
Certificate "Professional Scrum Master (PSM I) from Scrum.org" -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
(Change Manager:in zertifiziert durch die IHK)
Scrum.org-Zertifizierung PSM I - Professional Scrum Master (in englischer Sprache) -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 17 Weeks
Design Thinking
Introduction to Design Thinking (approx. 1.5 days)
Design Thinking process at a glance
The most important rules and phases of Design Thinking
Practice-oriented approaches and applications
Digital tools and AI in the innovation process
Phase 1: Research (approx. 0.5 days)
Methods of user-centered research
Interview techniques and needs analysis
AI-supported research and information processing
Phase 2: Synthesis (approx. 0.5 days)
Analysis and structuring of findings
Development of problem definitions and personas
Visualization and clustering of results
Phase 3: Ideation (approx. 0.5 days)
Creative techniques for developing ideas
Methods for finding and evaluating solutions
Use of generative AI in the ideation process
Phase 4: Prototyping (approx. 0.5 days)
Development of initial solution approaches and mockups
Introduction to rapid prototyping and click dummies
Digital tools for the visualization of concepts
Phase 5: Testing (approx. 0.5 days)
Methods for carrying out tests and feedback rounds
Analysis and optimization of solution approaches
Iterative work and agile further development
Project work (approx. 1 day)
To consolidate the content learned
Presentation of the project results
Digital Leadership
Challenges of Digital Transformation (approx. 2 days)
Digital Leadership – The Big Picture
Distinguishing Between Leadership, Digital Leadership, and Digital Business Leadership
VUCA Environment / BANI Environment
Limits and Challenges of Digitalization in Leadership
Consequences of Digitalization for the Market and Competition
Customer Expectations in the Digital Age
Leading People Through Digital Transformation (approx. 4 days)
How Do People “Work”? (Insights from Neurobiology)
Systemic Perspectives on the Individualization of Leadership
Tasks and Roles of Leaders in the Digital Transformation
Motivation as the Foundation of Self-Management and Leadership
Emotional Intelligence as a Key Competency
Self-Leadership and Decision-Making in Complex Environments
Dealing with Uncertainty and Complexity in the Digital Leadership Landscape
Remote Leadership and Leading Hybrid Teams
Fostering Digital Skills Within the Team
New Work/Agile Leadership (approx. 2 days)
Work 4.0 - basics of a new world of work
Self-organization and self-management in a digital context
Team collaboration in digital times
Remote collaboration: tools, methods and rituals
Strategic and operational leadership in practice
Building, developing and supporting teams
Basics of agile methods (e.g. Scrum, Kanban - overview)
Designing organization and transformation (approx. 2 days)
Selection and introduction of digital processes, methods and tools
Change and transformation management
Ambidextrous organization (ambidexterity)
Dealing with skepticism and resistance in change processes
Analysis of the digital maturity level of organizations
Artificial intelligence as a management tool (approx. 2 days)
AI in everyday management
AI as a manager - competition or help
Effects of generative AI on work
Dealing with big data as a digital leader
Responsibility and risks
Digital business models, goals, strategies, key performance indicators and KPIs (approx. 3 days)
Value creation processes and digital business models
Development of goals and strategies
Defining key figures for process control
Defining and measuring key performance indicators (KPIs)
Introduction of objectives and key results (OKRs) as an agile target system
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Change Manager (IHK)
Fundamentals of Industry 5.0 and Digital Transformation (approx. 3 days)
Industry 5.0 – Sustainable, Human-Centered, and Resilient
Developments from the Past to the Present
Digital Revolution or Natural Evolution
The Key Building Blocks for a Factory of the Future
The Impact of Industry 5.0 on the Economy and People
The Technical Foundation – Intelligent, Digitally Networked Systems and Production Processes
Digital Transformation as a Continuous Process of Development
Artificial Intelligence and Generative AI as Drivers of Transformation
Opportunities and Limitations of AI in Everyday Work Life
Legal Framework: The EU AI Act
Personal Adaptability in the Context of New Work (approx. 4 days)
The New Work Era
Putting People First
The New World of Work—More Digital, More Mobile, More Efficient, and More Connected
The Old Workplace—A Look Back
The New Workplace – Current Status
The Workplace of the Future—Video Conferencing, Remote Work, and Robots
Global Teams: The Key Building Blocks for Successful Global Collaboration and Teamwork
Self-organization and self-management in the New Work era
Agile Learning and Knowledge Management in the Digital Age
AI-powered tools for self-organization and knowledge management
An Overview of Models and Tools for Modern Conflict Management
The Opportunities of New Work and Work 5.0
Systems and Processes (approx. 3 days)
Process Analysis with a Focus on Digital Transformation
AI-powered process mining for process optimization
Lean Management – Rethinking Leadership Processes
Design Thinking – An Insight into the New Approach to Problem Solving and Idea Generation
AI as an ideation partner in Design Thinking
Scrum – An Approach to Agile Project and Product Management
Change and Innovation Management (approx. 5 days)
Analyzing Change—The Beginning of the Change Process
Tools and Instruments in the Change Process
AI-powered analysis and forecasting tools in the change process
Designing a Change Architecture—The “Core Competency” in Change Management
Success Factors in Change Management
Dealing with Resistance
The Importance of Change Communication
Generative AI in Change Communication
Innovation Management – Change Management as a Driver of Innovation
The Innovation Process: Planning, Implementation, and Performance Monitoring
AI as a Driver of Innovation for New Business Models
Change Monitoring in Change Processes (approx. 2 days)
Agile Reporting – Progress Tracking
AI-Powered Reporting and Data Analysis
Communication Controlling—Planning, Management, and Monitoring of Corporate Communications
AI-powered sentiment analysis in communication management
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Agile project management with Scrum: Master (PSM I)
Fundamentals (approx. 3 days)
Agile Mindset
Agile Project Management: Overview
Differences and Additions Compared to Traditional Project Management Methods
Project Management Methods
Typical workflow of an agile project
Strengths and Weaknesses of Agile Project Management
Artificial Intelligence in an Agile Work Environment
Prerequisites and Framework Conditions for Agile Projects (approx. 5 days)
Project Context, Values, and Principles
Technical Requirements for Agile Projects in IT
Applicability of Agile Methods to Projects Outside of IT
Impact of AI on project requirements and work processes
The Scrum Framework (approx. 3 days)
Scrum Philosophy
The Three Pillars of Empiricism (Transparency, Inspection, Adaptation)
The Various Roles in Scrum and Their Responsibilities: Scrum Master, Developer, Product Owner
Self-Organized Teams
The Scrum Meetings: Sprint Planning, Daily Scrum, Sprint Review, Sprint Retrospective
Scrum Artifacts: Product Backlog, Sprint Backlog, Increment
Planning with Scrum
Impact on Organizations
Potential Applications of AI to Support Scrum Artifacts and Meetings
Project Management (approx. 2 days)
Stakeholder Management
Problem Identification and Resolution
Nexus: Framework for scaling Scrum
Support through data-driven evaluations and analysis tools
Key Factor: The Team (approx. 2 days)
Framework Conditions for Agile Teams
Responsibility, Collaboration, and Commitment in an Agile Team
Effective Team and Self-Management
Communication Within the Team
The Impact of Assistive Tools on Collaboration and Communication Within the Team
Project work, certification preparation and Scrum.org Professional Scrum Master certification (PSM I) in English (approx. 5 days)
Integrated management systems (IMS)
The Big Five – Overview of the Most Important Standards (approx. 1 day)
ISO 9001, 14001, 27001, 45001, 50001
Harmonized Structure (HS) as the uniform basic structure of ISO management system standards
Non-ISO Standards for IMS
IATF, EMAS, MDR, etc.
Management System (MS) (approx. 4 days)
General Information on Management Systems
Components—Objectives, Processes, Resources, Performance Monitoring
The PDCA Cycle as a Continuous Improvement Process
Key Aspects of Standards
Relationships – Understanding and Implementing the Systems Approach
Harmonized Structure (HS) as a Further Development of the Previous High-Level Structure (HLS)
Process-Oriented Approach vs. Function-Oriented Approach
Challenges in Implementing Management Systems
Fundamentals – Purpose and Objectives of the Management System Standard (MSS)
Standard Applications and Requirements
Application – Implementation of Standard Requirements
Change Management and Demonstration of Effectiveness as Key Requirements of Modern Management System Standards
AI in the management system context (approx. 1 day)
Introduction to AI technologies
Possible applications in management systems (document control, risk analysis, audit support)
Opportunities, limitations and compliance requirements
Integration preparation (approx. 2 days)
Managing the integration
Defining the area of application
"Scope, context, interested parties
Scope of combined MSS or IMS
Planning the integration
Document Requirements (approx. 1 day)
Various MSS standards and other stakeholders
Options for Documenting an IMS
Documentation for Audit Preparation
Documented information as evidence of the effectiveness of processes and measures
Linking IMS and MSS Standards (approx. 1 day)
Structuring the IMS
Structuring the requirements of MSS standards
“Mapping” the requirements
Harmonized Structure (HS) as a common basis for consistent mapping
Integrating the MSS standards into the IMS (approx. 1 day)
Analyze gaps
Closing the gaps through further measures
Review the measures
Maintain and improve integration
Auditing the IMS (approx. 2 days)
Audit definitions, audit types and audit principles
Parties interested in the IMS audit
Requirements of different audits
Audits in companies
Audit program/audit plan
Audit questionnaire
Certification of MSS
IMS Certification (approx. 1 day)
Elements Eligible for Certification
Combined or Integrated Audit
Selection of certifiers
Application and Process
Take into account transition periods for standard revisions
Complexity of IMS (approx. 3 days)
Summary of All Content
Opportunities and Risks
Outlook and Discussion
Impact of current ISO standard revisions (Harmonized Structure, integration of climate change and sustainability) on existing IMS
Typical Communication Problems in Organizations
Roles, Responsibilities, and Authorities
Communication with Various Stakeholders
Communication Methods
Communication through documents
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Changes are possible, the course content is updated regularly.
After the course, you will have mastered the principles and processes of design thinking, a method for developing innovative solutions to complex problems. You will be familiar with the field of digitalization and the associated changes in the working environment and will be able to develop strategies and processes to implement these changes and guide employees accordingly as a specialist and manager. Finally, you will acquire knowledge of agile project management with Scrum and be able to take over the implementation of sprints.
Upon completion of the course, you will have a basic understanding of the interrelated ISO standards and how they are integrated. You will be familiar with the fundamentals of management systems, have mastered the process-oriented approach, and understand the challenges involved in implementation. You will be able to plan, structure, and implement an IMS, effectively integrating various standards. You will also have expertise in auditing, certifying, and documenting IMS. With this knowledge, you can successfully introduce, audit, and continuously improve complex management systems within organizations. In doing so, you will also take into account the Harmonized Structure (HS) as the current framework for ISO management system standards.
The course is aimed at specialists and managers from production and service companies, public administration and operational management.
Specialists and managers who are familiar with digital processes and can bring them into the company are in demand across all industries. Interdisciplinary knowledge in the digital field can be used in large and medium-sized companies as well as in agencies.
Numerous requirements and standards also determine the everyday life of companies and make it difficult to reduce the internal administrative workload in order to achieve an increase in productivity and greater process efficiency. By creating an integrated management system (IMS), a standardized system can be used for different areas, thus reducing the complexity of processes and the internal administrative burden. Employees with the relevant expertise to set up such an IMS are in demand on the job market across all sectors.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).