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Certificates: Certificate "Vocational German language support for the commercial/technical sector"
Certificate "Digital sales and distribution management" -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
Zertifizierungsprüfung Berufsbezogene Deutschförderung -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 12 Weeks
Job-related German language support for the commercial/technical sector
General language skills (approx. 1 day)
Repetition of important grammar topics and application of complex linguistic structures of German grammar
Reading and understanding texts from different areas, global and selective reading comprehension
Improving listening comprehension
Correspondence in a professional environment (approx. 2 days)
Layout and letter design
Contemporary salutations and letter introductions
Customer-oriented letters and e-mails
Reporting
Cover letters according to DIN 5008
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Professional field of communication management (approx. 3 days)
Confident communication in the company
Forms of communication in teams
Meetings and presentations
Conflict management
Staff appraisals
Job interviews
Sales and consultation meetings
Writing offers
Trade fairs and product presentations
Complaints
Business career field (approx. 6 days)
Human resources, management and labor law
Finance and controlling
Payroll accounting
Professional field of marketing (approx. 6 days)
Advertising
Market analysis and market research
Online marketing and e-commerce
Company processes (approx. 9 days)
Restructuring, process management, process changes
Digital transformation
Changes in energy management and environmental protection
Project management
Occupational field logistics and trade (approx. 8 days)
production
Purchasing
Delivery and transportation
Retail trade
Project work, certification preparation and certification examination (approx. 5 days)
Digital distribution and sales management
Digital market strategies & AI (approx. 5 days)
Fundamentals and future fields in digital sales
Market analysis & competition: market positioning (USP), SWOT and buyer behavior
Target groups & persona
Customer centricity: customer orientation as a basis and customer journey map
Sales strategies & channels: Digital sales channels, e-business factors, digital products
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
Lead & sales funnel management: digital lead generation and qualification
Successful selling & customer relationships (approx. 5 days)
Practical skills for the digital sales process
Understanding and planning relationships
Sales psychology: customer needs and requirements analysis and buying motives
New customer acquisition and acquisition - existing customer care: digital strategies and key account management (approx. 3 days)
Sales talks: structure and special features, presentation and argumentation
Benefit argumentation
Enthusiasm characteristics
Conducting negotiations: principles, phases and price negotiations
Closing the sale & follow-up: techniques for closing and follow-up
Customer experience (CX) & complaint management: direct customer contact and dealing with feedback
CRM systems: use for customer management and care
Sales controlling & law (approx. 4 days)
Digital and analog performance measurement and legal protection in sales
Sales controlling: objectives, tasks and instruments of sales controlling
Competition, trademark and commercial agency law
Drafting contracts: general terms and conditions (GTC) and relevant contractual elements
EU product safety regulation: General Product Safety Regulation (GPSR)
Project work (approx. 3 days)
To consolidate the content learned
Presentation of the project results
Changes are possible. The course content is updated regularly.
The course provides you with the necessary know-how for employment as a commercial and technical specialist, including job-related German language training, in order to achieve successful integration into the German labor market.
You can also plan and implement digital sales processes in a targeted manner. You will analyze markets, develop personas and design customer-oriented strategies along the customer journey. You will also have in-depth knowledge of sales psychology, conversation management and customer loyalty. With the use of CRM systems and sales controlling, you will be able to keep track of your successes. After the course, you will be able to apply digital sales strategies effectively and implement them with legal certainty.
This course is suitable for anyone who wants to gain a professional foothold in sales and distribution. The course is also suitable for lateral entrants, e.g. from technical professions.
The course is also aimed at specialists from the commercial and technical fields, taking into account an integrative component.
This course qualifies you for a career in sales or distribution and therefore for positions in all companies with a sales department.
The course also provides you with work-related German language training to enable you to write business correspondence in accordance with current regulations and to communicate confidently both internally and externally.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).