This course provides you with theoretical and practical knowledge from key areas of business. You’ll apply and deepen your understanding of the technical terms and professional communication skills required in a workplace setting in a practical, real-world context. Afterward, you’ll be able to contribute to the development of key strategies and learn how artificial intelligence is used in the workplace.
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Certificates: Goethe-Test PRO" certificate
Digital Leadership" certificate -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
Goethe-Test PRO -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 12 Weeks
Job-related German language support for the commercial and technical sector
Professional Communication in the Workplace (approx. 1 day)
Communication in Typical Professional Situations
Using job-related technical terms in a work context
Understanding job-related texts, work instructions, and company information
Understanding Conversations and Meetings in a Professional Context
Business Correspondence (approx. 2 days)
Layout and Design of Business Letters
Modern salutations and opening lines
Writing Customer-Focused Letters and Emails
AI-powered writing assistance for emails and letters
Reporting in the Workplace
Creating Cover Letters in Accordance with DIN 5008
Artificial Intelligence (AI) in Professional Communication (approx. 1 day)
Overview of AI Tools in the Professional Workplace
Using AI to Support Professional Correspondence
Creating and Optimizing Professional Texts with AI
Opportunities and Limitations of AI in Everyday Work
Professional field of communication management (approx. 3 days)
Communication in the company
Forms of communication in teams
Meetings and presentations
Conflict management
Conducting appraisal interviews
Conducting job interviews
Sales and consultation meetings
Writing offers
Trade fairs and product presentations
Processing complaints
Business Field (approx. 6 days)
Fundamentals of Human Resources, Management, and Labor Law
Fundamentals of Finance and Controlling
Structure and Content of Payroll Processing
Understanding and Interpreting Operational Analyses, Charts, and Statistics
Professional field of marketing (approx. 6 days)
Basics of advertising
Market analysis and market research
Online marketing and e-commerce
Marketing communication
Use of AI in the creation of marketing texts
Business Processes (approx. 7 days)
Restructuring and Process Management
Process Changes Within the Company
Digital Transformation
Energy Management and
Environmental Protection in the Company
Project Management
Occupational field logistics and trade (approx. 8 days)
Production and
Purchasing and procurement
Delivery and transportation
Retail trade
Project work, certification preparation and certification exam "Goethe-Test PRO" (approx. 6 days)
Digital Leadership
Challenges of Digital Transformation (approx. 2 days)
Digital Leadership – The Big Picture
Distinguishing Between Leadership, Digital Leadership, and Digital Business Leadership
VUCA Environment / BANI Environment
Limits and Challenges of Digitalization in Leadership
Consequences of Digitalization for the Market and Competition
Customer Expectations in the Digital Age
Leading People Through Digital Transformation (approx. 4 days)
How Do People “Work”? (Insights from Neurobiology)
Systemic Perspectives on the Individualization of Leadership
Tasks and Roles of Leaders in the Digital Transformation
Motivation as the Foundation of Self-Management and Leadership
Emotional Intelligence as a Key Competency
Self-Leadership and Decision-Making in Complex Environments
Dealing with Uncertainty and Complexity in the Digital Leadership Landscape
Remote Leadership and Leading Hybrid Teams
Fostering Digital Skills Within the Team
New Work/Agile Leadership (approx. 2 days)
Work 4.0 - basics of a new world of work
Self-organization and self-management in a digital context
Team collaboration in digital times
Remote collaboration: tools, methods and rituals
Strategic and operational leadership in practice
Building, developing and supporting teams
Basics of agile methods (e.g. Scrum, Kanban - overview)
Designing organization and transformation (approx. 2 days)
Selection and introduction of digital processes, methods and tools
Change and transformation management
Ambidextrous organization (ambidexterity)
Dealing with skepticism and resistance in change processes
Analysis of the digital maturity level of organizations
Artificial intelligence as a management tool (approx. 2 days)
AI in everyday management
AI as a manager - competition or help
Effects of generative AI on work
Dealing with big data as a digital leader
Responsibility and risks
Digital business models, goals, strategies, key performance indicators and KPIs (approx. 3 days)
Value creation processes and digital business models
Development of goals and strategies
Defining key figures for process control
Defining and measuring key performance indicators (KPIs)
Introduction of objectives and key results (OKRs) as an agile target system
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Changes are possible, the course content is updated regularly.
The course provides you with the necessary know-how for employment as a commercial and technical specialist, including job-related German language training, in order to achieve successful integration into the German labor market.
You will also be able to contribute effectively as a specialist and manager in a modern, digitally networked working environment. You can contribute to the development of key strategies to implement processes in a meaningful way.
This course is aimed at specialists and managers from all areas of the company who are involved in digitally networked, global work structures and want to successfully support processes and employees there.
The course is also aimed at international professionals with a business or technical background who wish to improve their technical and job-related communication skills in order to enter the German job market.
The course serves as proof that you have acquired in-depth know-how for the digital world. Specialist knowledge in the digital field is in demand and applicable across all industries, both in large and medium-sized companies as well as in agencies.
In addition, the course provides you with job-specific German language training so you can draft business correspondence in accordance with current guidelines and communicate confidently with both internal and external stakeholders. With the “ alfatraining ” certificate, you can demonstrate the professional skills you’ve acquired, making it easier for you to enter the workforce and advance in your career.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).