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Certificates: Design Thinking" certificate
E-Commerce" certificate -
Examination: Practical project work with final presentations
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Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 5 Weeks
Design Thinking
Introduction to Design Thinking (approx. 1 day)
Design Thinking process at a glance
The most important rules and phases of Design Thinking
Practice-oriented approaches and applications
5 phases in a real project (approx. 3 days)
Research Phase
Methodological input on qualitative research
Implementation through practical exercises on a real project
Synthesis phase
Methodical input on analysis and synthesis
Implementation through practical exercises on a real project
Ideation phase
Methodical input on creative techniques and idea development
Implementation through practical exercises on a real project
Prototyping phase
Methodical input on visualization and prototyping (including mockups, click dummies, 3D printing and rapid prototyping)
Implementation through practical exercises on a real project
Testing phase
Methodical input on test methods and iteration, agile approach
Implementation through practical exercises on a real project
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Project work (approx. 1 day)
To consolidate the content learned
Presentation of the project results
E-Commerce
Basics of e-commerce (approx. 2 days)
Introduction to e-commerce and digital commerce
Business models and framework conditions
Players and enablers in e-commerce
Online sales channels and multi-channel strategies
Legal aspects (approx. 2 days)
Legal principles in online trading
Imprint, general terms and conditions and right of withdrawal
Data protection and DSGVO
International B2C online trade
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Online store systems and design (approx. 3 days)
Store systems and comparison of providers
Functionalities and design
Usability and user experience (UX)
Product presentations and descriptions
Checkout process optimization
Online marketing and customer acquisition (approx. 3 days)
Search engine marketing (SEA) and optimization (SEO)
Social media marketing and content strategies
Email marketing and newsletter optimization
Affiliate marketing and influencer cooperations
Display advertising and retargeting
Payment systems and finance (approx. 2 days)
Payment methods and providers in e-commerce
Risk management and fraud prevention
Debt collection and receivables management
Controlling and key figures in online retail
Logistics and fulfillment (approx. 2 days)
E-commerce logistics and shipping options
Warehouse and merchandise management systems
Returns management and optimization
International logistics and customs clearance
Customer service and CRM (approx. 2 days)
Customer service strategies in e-commerce
CRM systems and customer loyalty measures
Complaint management and conflict resolution
After-sales service and customer feedback
Web controlling and data analysis (approx. 2 days)
Web analytics tools and their use
Conversion optimization and A/B testing
Data analysis and interpretation
KPI tracking and reporting
Project work (approx. 2 days)
Conception and implementation of an e-commerce project
Presentation of the project result
Changes are possible. The course content is updated regularly.
After completing this course, you will have acquired a sound understanding of all important aspects of online retail. You will be familiar with the legal principles, have mastered the selection and design of store systems and be able to develop effective online marketing strategies. You will also be familiar with payment systems, logistics, customer service and data analysis. With this knowledge, you will be able to successfully set up, operate and continuously optimize an online store.
The course also teaches the design thinking approach, which can be used to develop innovative solutions for complex problems. The design thinking approach is clearly structured, iterative and leaves plenty of room for new perspectives. The course conveys the meaning, process and principles of the method.
This course is aimed at people who are responsible for the conception, design and practical implementation of websites with e-commerce functions and who wish to acquire the necessary knowledge and skills.
After completing the course, you will have acquired a broad basic knowledge that will enable you to enter various fields of activity in online retail. The course is aimed at people who want to actively participate in the conception, design and implementation of e-commerce projects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).