Content management systems (CMS) with WordPress and job-related German language support

Free of cost

by funding

The course first teaches the theoretical content from the most common business fields, including job-related German language support. You will then learn how to use WordPress. You will also learn how artificial intelligence (AI) is used in your profession.
  • Certificates: Certificate "Vocational German language support for the commercial/technical sector"
    Certificate "Content Management Systems (CMS) with Wordpress"
  • Examination: Practical project work with final presentations
    Certification exam for vocational German language support
  • Teaching Times: Full-time
    Monday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
  • Language of Instruction: German
  • Duration: 12 Weeks

Job-related German language support for the commercial/technical sector

General language skills (approx. 1 day)

Repetition of important grammar topics and application of complex linguistic structures of German grammar

Reading and understanding texts from different areas, global and selective reading comprehension

Improving listening comprehension


Correspondence in a professional environment (approx. 2 days)

Layout and letter design

Contemporary salutations and letter introductions

Customer-oriented letters and e-mails

Reporting

Cover letters according to DIN 5008


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


Professional field of communication management (approx. 3 days)

Confident communication in the company

Forms of communication in teams

Meetings and presentations

Conflict management

Staff appraisals

Job interviews

Sales and consultation meetings

Writing offers

Trade fairs and product presentations

Complaints


Business career field (approx. 6 days)

Human resources, management and labor law

Finance and controlling

Payroll accounting


Professional field of marketing (approx. 6 days)

Advertising

Market analysis and market research

Online marketing and e-commerce


Company processes (approx. 9 days)

Restructuring, process management, process changes

Digital transformation

Changes in energy management and environmental protection

Project management


Occupational field logistics and trade (approx. 8 days)

production

Purchasing

Delivery and transportation

Retail trade


Project work, certification preparation and certification examination (approx. 5 days)

CMS Wordpress

Getting started with WordPress (approx. 5 days)

Requirements for WordPress.com/WordPress.org

Web hosting and provider (e.g. LocalWP)

Folder structures and databases in WordPress

Frontend and backend - managing, sorting and filtering objects

Blog posts

Page types (website structures, pages, categories)

Media management and editing

Interaction with visitors using comments

Block editor, classic editor and HTML editor

Blocks (design, media, widgets, external content)


Artificial intelligence (AI) in the work process

Presentation of specific AI technologies

and possible applications in the professional environment


WordPress Themes (approx. 3 days)

Criteria for selecting themes

Types of themes (free, paid)

Web design basics (typography, colors)

HTML & CSS basics

Child themes and custom CSS

Block themes (navigation, full site editing, templates, templates)

Classic themes (website customization, menus & widgets)


WordPress Plugins (approx. 2 days)

Extension through plugins

Popular plugins

Functional, dynamic and visual elements


Advanced topics and extension with WooCommerce (approx. 5 days)

Creating modern & complex layouts

Search engine marketing and optimization of store websites

Multilingual websites

User administration

Imprint and data protection

System administration

Backups

Planning and configuration of webshops

Product creation (categories, images, etc.)

Order processing

Woo themes and their customization


Project work (approx. 5 days)

Preparation of a project paper with subsequent presentation of the project results



Changes are possible. The course content is updated regularly.

The course initially teaches the theoretical content from the most common economic fields, including vocational German language training.

The course provides you with the necessary know-how for employment as a commercial and technical specialist, including job-related German language training, in order to achieve successful integration into the German labor market.

You will also be proficient in using the WordPress content management system and the WooCommerce store software and will be able to install and administer a functional website with a store, news blog and suitable extensions, create page structures with static and dynamic content and design modern responsive web layouts.

Media designers, graphic designers, web designers, social media and online marketing managers, specialists from the editorial, journalism or artistic professions or people who are responsible for the conception, design and practical implementation of websites and want to acquire the necessary knowledge and skills.

The course is also aimed at specialists from the commercial and technical fields, taking into account an integrative component.

Nowadays, web services are in demand in all industries. Software and database providers in particular, as well as media and advertising agencies, are specifically hiring web designers with well-founded specialist knowledge, but in-house marketing departments also rely on modern specialist knowledge. Self-employment is also possible with the right know-how. With knowledge of Wordpress, you will have knowledge of one of the most widespread WCMS, which is frequently used in online marketing in particular.

The course also provides you with work-related German language training to enable you to write business correspondence in accordance with current regulations and to communicate confidently both internally and externally.

Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.

Didactic concept

Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).

You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.

 

Virtual classroom alfaview®

Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.

 

The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).

We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm
free of charge from all German networks.
Contact
We will gladly advise you free of charge. 0800 3456-500 Mon. - Fri. from 8 am to 5 pm free of charge from all German networks.