Google Ads with additional qualification Artificial Intelligence (AI) in the professional environment
Free of cost
by funding
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Certificates: Certificate "Artificial intelligence (AI) in the professional environment"
Google Ads" certificate -
Examination: Practical project work with final presentations
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Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 2 Weeks
Artificial intelligence (AI) in the professional environment
Basics of Artificial Intelligence (AI) (approx. 1 day)
What is artificial intelligence?
Explanation of basic terminology
Types of artificial intelligence (AI/AI)
Classification of machine learning and neural networks
Overview of various AI-based applications
Successful searches using AI (approx. 0.5 days)
Research agents
Summarizing articles, videos and podcasts
Supplementary AI tools for research
Organizing and making decisions using AI (approx. 0.5 days)
Decision and to-do organization
Supplementary AI tools for organization e.g. NFC automatisms, smartphone voice commands
Communication using AI (approx. 0.5 days)
Communication and efficiency tools
Supplementary AI tools to optimize communication, e.g. translation, correction, chatbots
Texting using AI (approx. 0.5 days)
Text generation and text customization
Supplementary AI tools for text generation e.g. GPT, dictation, autoscan
Creating and editing media using AI (approx. 0.5 days)
Image generation and media editing e.g. object and background removal, video editing
Supplementary AI tools for media editing e.g. PDF Sensei, automatic image indexing, face pixelation
Professional presentation using AI (approx. 0.5 days)
Structure, layout and impact analysis
Supplementary AI tools for the perfect presentation, e.g. creation of presentations, implementation as video presentations, translation
Project work (approx. 1 day)
To consolidate the content learned
Presentation of the project results
Google Ads
Introduction to Google Ads (approx. 1 day)
basics
How it works
Possibilities and limits
Setting up a Google Ads account
Account structure and administration
User interface
Campaign and ad structure (approx. 0.5 days)
Campaign types
Developing campaigns and ads
Landing pages
Conversion tracking
Search terms (approx. 0.5 days)
Selection of search terms
Analyzing the intent of search queries
Keyword options
Advertisements (approx. 1 day)
Ad formats
Ad alignment
Advertising time planner
Formulating ad texts
Budgeting (approx. 1 day)
Costs and budget of ads campaigns
Quality factor, ad rank and click prices
Evaluation of reports and statistics
Success control and optimization
Artificial intelligence (AI) in the work process
Presentation of specific AI technologies
and possible applications in the professional environment
Project work (approx. 1 day)
To consolidate the content learned
Presentation of the project results
Changes are possible. The course content is updated regularly.
You have a basic knowledge of the possible applications of artificial intelligence (AI) in the professional environment. You know how to research, organize and communicate efficiently with AI. You can create texts with AI, edit media and optimize presentations.
After completing the course, you will know how to set up a Google Ads account, structure campaigns, select suitable keywords and design targeted ad formats. You will also be able to apply budgeting strategies and optimize your success through tracking and reporting.
The course is aimed at all specialists and managers from the fields of PR, marketing, product management, advertising, communication and anyone who would like to acquire or refresh their basic knowledge of Google Ads.
Specialists who can use AI as a tool to improve efficiency, decision-making and innovation in companies are in demand in all sectors.
The knowledge you acquire in Google Ads enables you to increase the online visibility of companies and target customers, for example in marketing agencies, companies with their own marketing teams or as an independent consultant.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).