Ads Manager

Upon completing the course, you’ll be able to position social advertising and Google Ads as key components of the marketing mix, as well as plan, implement, and optimize targeted campaigns on Facebook, Instagram, and Google. You’ll develop a clear campaign strategy based on your offering, target audience, and message, select appropriate keywords, and design compelling ad formats. In doing so, you’ll allocate budgets efficiently and use tracking, metrics, and reports to evaluate and improve the success of your campaigns. Artificial intelligence helps you generate ideas, creative assets, text variations, and analytics more quickly.

Specialists and executives in online marketing, social media, branding, e-commerce, and communications, as well as anyone who wants to get started in social advertising or deepen their knowledge of the field.

With in-depth knowledge of social advertising and Google Ads, you’ll expand your career opportunities in digital marketing. You’ll be able to strategically plan, implement, and optimize advertising campaigns tailored to specific target audiences—for example, in marketing departments, agencies, or e-commerce companies. Whether you’re a freelance consultant or just starting your career, this knowledge provides you with a practical foundation for entering a dynamic field.

Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.

Didactic concept

Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).

You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.

Virtual classroom alfaview®

Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.

The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).