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Certificates: Goethe-Test PRO" certificate
Certificate "Layout design with Adobe InDesign CC" -
Examination: Praxisbezogene Projektarbeiten mit Abschlusspräsentationen
Goethe-Test PRO -
Teaching Times: Full-timeMonday to Friday from 8:30 a.m. to 3:35 p.m. (in weeks with public holidays from 8:30 a.m. to 5:10 p.m.)
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Language of Instruction: German
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Duration: 12 Weeks
Job-related German language support for the commercial and technical sector
Job-related language skills in the work context (approx. 1 day)
Repetition of important grammatical structures for professional communication
Application of complex linguistic structures in a professional context
Reading and understanding work-related texts, global and selective reading comprehension
Understanding work instructions, conversations and meetings
Correspondence in a professional environment (approx. 2 days)
Layout and design of professional letters
Contemporary salutations and letter introductions
Writing customer-oriented letters and emails
AI-supported formulation aids for emails and letters
Reporting in the company
Creating cover letters in accordance with DIN 5008
Artificial intelligence (AI) in professional communication (approx. 1 day)
Overview of AI tools in the professional working environment
Support for professional correspondence through AI
Creation and optimization of professional texts with AI
Opportunities and limitations of AI in everyday working life
Professional field of communication management (approx. 3 days)
Communication in the company
Forms of communication in teams
Meetings and presentations
Conflict management
Conducting appraisal interviews
Conducting job interviews
Sales and consultation meetings
Writing offers
Trade fairs and product presentations
Processing complaints
Business career field (approx. 6 days)
Fundamentals of human resources, management and labor law
Fundamentals of finance and controlling
Structure and content of payroll accounting
Understanding and describing evaluations, diagrams and statistics
Professional field of marketing (approx. 6 days)
Basics of advertising
Market analysis and market research
Online marketing and e-commerce
Marketing communication
Use of AI in the creation of marketing texts
Business processes (approx. 7 days)
Restructuring and process management
Process changes in the company
Digital transformation
Energy management and environmental protection in the company
Project management
Occupational field logistics and trade (approx. 8 days)
Production and
Purchasing and procurement
Delivery and transportation
Retail trade
Project work, certification preparation and certification exam "Goethe-Test PRO" (approx. 6 days)
Layout design with Adobe InDesign CC
Layout basics (approx. 1 day)
Project workflow, planning and conception
Introduction to working environment, user interface and tools
Document and program settings
Workspaces
Important keyboard commands (shortcuts)
Navigation, page and document structure
Artificial Intelligence in the Workflow (approx. 1 day)
AI in design workflows
Copywriting and text optimization (e.g., claims, headlines, translations)
Automating tasks with AI-powered plugins and scripts
Applications for color palettes, mood boards, and typography suggestions
Opportunities, risks, and legal aspects (copyright, ethics)
Prompt engineering: targeted control of AI outputs
Layout creation techniques (approx. 2 days)
Creating page layouts with text/graphics
Margins and columns, guidelines, rulers
Working with frames and corner options
Aligning and transforming objects, Pathfinder
Properties panel
Creating and saving document templates (*.indt)
Layout customization methods (e.g. Liquid Layout)
Creating alternative layouts
Visually implement complex layout ideas (approx. 2 days)
Create design grids for layouts
Use of master pages, nested master pages
Automatic page numbers
Generating section marks
Managing complex layout content with layers
AI-generated color and grid suggestions
Creating accessible layouts (accessibility check)
Text Editing and Typography (approx. 2 days)
Introduction to fonts and font families
Classification and properties
Introduction to Adobe Fonts (Typekit), Variable Fonts
Text placement, import/export options
Text frame linking, Smart text flow
Text editing, hyphenation, page break options
Alignment to the Baseline Grid
Text on a path
Generating text and reviewing typographic suggestions with AI
Use of AI for tone-of-voice adjustments and accessibility
Using Text Formats in a Variety of Ways (approx. 1 day)
Define character and paragraph formats
Defining and inserting GREP and text variables
Creating tables of contents
Libraries, snippets, and object formats
Layout template (template) with text formats
Using the book function
Automatic text variations and content structuring with AI
Collaboration via Creative Cloud Libraries
Working with Lists and Tables (approx. 1 day)
Tabs, bulleted lists, and numbering
Data import and conversion options
Creating and editing tables
Data preparation with AI (converting tables/text)
Working with Images and Graphics (approx. 1 day)
Raster images and vector graphics
Image resolution and color space (RGB, CMYK)
Placing and managing images and graphics
Working with links (control panel)
Importing image data (import/export options) from Adobe Photoshop, Adobe Illustrator, and others
Frame fitting options
Clipping paths and cutouts
Wrapping text around images and objects
Generative image editing, cropping, and retouching with AI
AI-powered background removal and style transfers
Colors, Effects (approx. 1 day)
Print and screen colors
Professionally design, create, and save using colors and color gradients
Use of color sets, e.g., for projects with CI guidelines
Using Adobe Color
Working with effects and transparencies
Soft gradient edge tools
Automatically generate color palettes and CI-compliant suggestions using AI
Automatically suggest trend colors and brand colors
Digital Publishing and Interactivity (approx. 2 days)
On-Screen Presentation and Promotion
Planning, Design, and Implementation of Interactive Documents (PDF, EPUB)
Buttons, hyperlinks, and bookmarks
Animations and page transitions
Embedding AV media, SVG import and export
Fixed-layout e-books (EPUB 3.0)
HTML, CSS, and tag export
Viewer app (e.g., Adobe Digital Editions)
Publish Online feature
Automatically create text/target audience variants with AI
Print output, cross-media publishing (approx. 1 day)
Color management, ICC profiles
Data check, soft proof, and color application
Links and preflight settings
PDF/X export for professional printing
Printing and sharing documents
Saving for the web (e.g., PNG, JPG, GIF, SVG)
Resource-efficient printing and digital strategies
PDF/UA export and quality checking of accessible documents
Project work (approx. 5 days)
To consolidate the content learned
Presentation of the project results
Changes are possible, the course content is updated regularly.
The course provides you with the necessary know-how for employment as a commercial and technical specialist, including job-related German language training, in order to achieve successful integration into the German labor market.
In addition, you have quickly and confidently mastered Adobe Systems’ InDesign CC layout software and are able to incorporate text, images, and graphics into sophisticated layouts. With the help of artificial intelligence, you can also streamline work processes.
Media designers, graphic designers, web designers, communication designers, textile designers, content creators, marketing managers, and UI/UX designers; individuals with degrees in (interior) architecture; professionals in the arts; or those who wish to play an active role in the conception, design, and practical implementation of digital and print media and wish to acquire the necessary knowledge and skills—including the targeted use of current AI technologies in the design process.
The course is also aimed at specialists from the commercial and technical fields, taking into account an integrative component.
Your future field of work can be in the editorial print and digital area, but above all in the creation of advertising media. The skills you acquire are in demand across all sectors in all areas of design and graphics.
The course also provides you with work-related German language support to enable you to write business correspondence in accordance with current regulations and to communicate confidently both internally and externally. The informative Goethe-Test PRO will give you a detailed insight into the language skills you have acquired, making it easier for you to enter and advance in your career.
Your meaningful certificate provides a detailed insight into the qualifications you have acquired and improves your career prospects.
Didactic concept
Your lecturers are highly qualified both professionally and didactically and will teach you from the first to the last day (no self-study system).
You will learn in effective small groups. The courses usually consist of 6 to 25 participants. The general lessons are supplemented by numerous practical exercises in all course modules. The practice phase is an important part of the course, as it is during this time that you process what you have just learned and gain confidence and routine in its application. The final section of the course involves a project, a case study or a final exam.
Virtual classroom alfaview®
Lessons take place using modern alfaview® video technology - either from the comfort of your own home or at our premises at Bildungszentrum. The entire course can see each other face-to-face via alfaview®, communicate with each other in lip-sync voice quality and work on joint projects. Of course, you can also see and talk to your connected trainers live at any time and you will be taught by your lecturers in real time for the entire duration of the course. The lessons are not e-learning, but real live face-to-face lessons via video technology.
The courses at alfatraining are funded by Agentur für Arbeit and are certified in accordance with the AZAV approval regulation. When submitting a Bildungsgutscheinor Aktivierungs- und Vermittlungsgutschein, the entire course costs are usually covered by your funding body.
Funding is also possible via Europäischen Sozialfonds (ESF), Deutsche Rentenversicherung (DRV) or regional funding programs. As a regular soldier, you have the option of attending further training courses via Berufsförderungsdienst (BFD). Companies can also have their employees qualified via funding from Agentur für Arbeit (Qualifizierungschancengesetz).